Iscooting is an innovative scooter-sharing company that provides eco-friendly, convenient, and affordable transportation solutions in urban areas. Offering electric scooters for rent, Iscooting allows users to easily locate, unlock, and ride scooters through a mobile app, making it a quick and sustainable alternative to traditional transportation. With a focus on reducing traffic congestion and carbon footprints, Iscooting aims to make commuting more efficient while offering users a fun and environmentally conscious way to travel short distances across the city.
As a graphic designer and social media manager at Iscooting, I:
Created Visual Content: Designed graphics, ads, and promotional materials for social media platforms (Instagram, Facebook, etc.), aligning with the brand’s aesthetic.
Managed Social Media Accounts: Posted regularly to engage with the community, share updates, promote new services, and run campaigns.
Developed Marketing Strategies: Worked on creating content calendars, analyzing engagement metrics, and optimizing posts to increase visibility and customer interaction.
Collaborated on Campaigns: Contributed to designing digital ads, banners, and infographics for online promotions and special offers.
Maintained Brand Consistency: Ensured that all visual content reflected the modern and eco-friendly values of Iscooting, helping to build a strong online presence.
Branding and Design: Designed and maintained consistent branding elements across all platforms, including logos, color schemes, and visual identity to ensure a unified look and feel.
Campaign Management: Organized and executed social media campaigns, contests, and giveaways to increase user engagement, grow followers, and generate buzz around the brand.
Analytics and Reporting: Monitored the performance of posts, ads, and campaigns through analytics tools, providing insights on audience behavior and helping to adjust strategies for better outcomes.
Collaboration with Teams: Worked closely with marketing and sales teams to align visual content with broader business goals, ensuring seamless coordination across departments.
Promotional Material Design: Designed print materials such as flyers, posters, and banners for local events or partnerships, as well as digital banners for online ads and promotions.