3.14 PROJECT

3.14 PROJECT is a unique blend of a bike shop and a cozy café, where cycling enthusiasts and coffee lovers unite. Whether you're looking to buy, repair, or rent a bike, or simply seeking a welcoming space to relax with a freshly brewed cup of coffee, this is your go-to spot.

What i did

As the social media manager for 3.14 PROJECT, I focused on building a vibrant online community that reflected the shop’s unique vibe.

1. Content Strategy & Branding

I crafted a content strategy that showcased the lifestyle and culture of 3.14 PROJECT, combining the love for cycling with the joy of a good coffee. From highlighting bike repairs to showcasing our cozy coffee corner, every post was designed to capture the shop's dual essence.

2. Engaging Reels & Stories

I used Instagram reels and stories to highlight bike repair tips, rental showcases, and customer experiences. By mixing behind-the-scenes glimpses of our baristas in action and our bike experts working their magic, I kept the audience engaged and eager to visit.

3. Community Interaction

I created interactive posts like polls, Q&A sessions, and user-generated content to foster engagement. Encouraging customers to share their experiences and tag us helped to organically grow our following and build a loyal community.

4. Event Promotions

I promoted in-store events, like Music Lives and coffee-tasting sessions, to drive foot traffic. By using event countdowns, live updates, and highlights, I kept our followers in the loop and excited about upcoming happenings.

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