Hi, I'm Ioana I make videos, systems, websites, and the occasional chaos into order. I do it best for people who are actually trying to change something for the better. I sit at the overlap of three things I genuinely love: creativity, technology, and people. Most of my work happens somewhere in that Venn diagram a promo video that needs a story. This business needs a system, a founder who needs someone who actually listens before building anything.
I started out managing complaints at an airport gate, troubleshooting broken bookings as a helpdesk analyst, coordinating international relocations, and later supervising operations for a global events company which taught me two things fast: how to stay calm when everything is on fire, and how to build a process so it doesn't catch fire again. That corporate stretch gave me a real education in systems, escalation, and keeping a lot of moving parts from falling apart under pressure. Somewhere along the way I fell into video editing, funnels, automations, and digital storytelling, and never really left.
These days I help independent creators, coaches, and small purpose-led businesses turn what's in their heads — a retreat, a program, a message worth spreading into something people can actually see, feel, and act on. I'm the person who can shoot down the rabbit hole of a 90-minute recording and come back up with the three minutes that matter, then quietly go build the email sequence and landing page around it too.
I care about who I work with almost as much as what I'm creating. I'm drawn to people doing things differently: holistic practitioners, retreat leaders, alternative healers, educators, founders who measure success by more than the invoice. If your business has a reason behind it, we'll probably get along.
Tech doesn't scare me it's kind of my favourite toy. I like automations that quietly save someone six hours a week, and I like the challenge of making a system feel invisible so the human part of the business can stay human.
Selected work
Be You Be Free is a very well known Romanian platform offering programs focused on personal development.
I created and edited video content based on strategic scripts, transforming ideas and spoken content into engaging visual stories.
Video editing
Script-based editing
Visual storytelling
Content structuring
Social-media-oriented editing
Course Platform Management
Newsletter Management
Thumbnails and other visuals
Implementing new workflow tools
Video editing
Visual storytelling
Footage selection and sequencing
Music and atmosphere
Script creation and AI Voice generation
Promotional storytelling
Social-media-oriented editing
Creating an emotional connection with the viewer
Focus: Nature • Ceremony • Wellbeing • Experiential Storytelling
Promotional Video • Event Storytelling • Social Media
Created a promotional video for Cosmovisiona Santuario del “Buen Vivir” to promote a Full Moon and Cacao Ceremony.
The video focuses on communicating the atmosphere and experience of the event through visual storytelling, connecting nature, cacao, ceremony and conscious living.
A creative marketing project focused on promoting a retreat through video and social media content.
Promotional video editing
Sales-focused video content
Instagram Reels
Content designed to generate interest and registrations
Visual storytelling around the retreat experience
Created and supported a digital ecosystem including:
Website
Sales landing pages for webinars and digital products
Online shop setup
Payment method integration
Google Workspace Business integration
Product copy
Website copywriting
Client profile research
Project including:
Website reset
Online shop setup
Payment method integration
Calendar synchronization
Workshop Material
Zero Inbox Made Easy - Halloween version
Workshop Material
Zero Inbox Made Easy