Oral Rehydration Solution Market 2025

The global Oral Rehydration Solution market was valued at US$ 959 million in 2023 and is anticipated to reach US$ 1390 million by 2030, witnessing a CAGR of 5.34% during the forecast period 2024-2030.

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North American market for Oral Rehydration Solution is estimated to increase from $ 275.7 million in 2023 to reach $ 384.35 million by 2030, at a CAGR of 4.88% during the forecast period of 2024 through 2030.

Asia-Pacific market for Oral Rehydration Solution is estimated to increase from $ 364 million in 2023 to reach $ 515 million by 2030, at a CAGR of 5.01 % during the forecast period of 2024 through 2030.

Oral Rehydration Solution (ORS) is a medically-formulated drink designed to quickly replace fluid and electrolytes lost due to dehydration. It is primarily used to treat diarrhea, one of the leading causes of death in children under five years of age, especially in developing countries.

The major global manufacturers of Oral Rehydration Solution include Abbott, SANOFI, Otsuka Pharmaceutical, AmJan, FDC, Prestige Brands, Halewood Laboratories, Nutriset, Shanghai Trifecta Pharma, DripDrop, etc. In 2023, the world's top five vendors accounted for approximately 57.49% of the revenue.

This report aims to provide a comprehensive presentation of the global market for Oral Rehydration Solution, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Oral Rehydration Solution.

The Oral Rehydration Solution market size, estimations, and forecasts are provided in terms of sales volume (M Units) and revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Oral Rehydration Solution market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.

For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.

The report will help the Oral Rehydration Solution manufacturers, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.

Market Segmentation By Company

• Abbott

• Otsuka Pharmaceutical

• Sanofi

• AmJan

• FDC

• Prestige Brands

• Halewood Laboratories

• Liquid I.V.

• Nutriset

• Shanghai Trifecta Pharma

• DripDrop

• Pendopharm

• Encheng Group

Segment by Type

• Oral Rehydration Solid

• Oral Rehydration Liquid

Segment by Application

• Children Diarrhea

• Adult Diarrhea

• Others

By Region

• North America (United States, Canada, Mexico)

• Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe)

• Asia-Pacific (China, India, Japan, South Korea, Australia, Rest of APAC)

• The Middle East and Africa (Middle East, Africa)

• South and Central America (Brazil, Argentina, Rest of SCA)

FAQs on the Oral Rehydration Solution Market 1. What is the global market size of Oral Rehydration Solution (ORS) in 2023?

➤ The global Oral Rehydration Solution (ORS) market was valued at US$ 959 million in 2023.

2. What is the projected market size of Oral Rehydration Solution by 2030?

➤ The market is expected to reach US$ 1,390 million by 2030, reflecting substantial growth.

3. What is the CAGR of the global Oral Rehydration Solution market from 2024 to 2030?

➤ The market is anticipated to witness a CAGR of 5.34% during the forecast period.

4. What factors are driving the growth of the Oral Rehydration Solution market?

➤ The market growth is driven by:

• Increasing prevalence of dehydration and diarrheal diseases globally.

• Rising awareness about the benefits of oral rehydration therapy (ORT).

• Growing healthcare initiatives and government programs focused on improving hydration and reducing mortality from dehydration.

5. What are Oral Rehydration Solutions used for?

➤ Oral Rehydration Solutions (ORS) are primarily used to treat dehydration caused by:

• Diarrhea and other gastrointestinal illnesses.

• Excessive sweating due to heat or exercise.

• Inadequate fluid intake, particularly in vulnerable populations such as children and the elderly.

Drivers

1. Rising Incidence of Dehydration and Diarrheal Diseases

A significant driver for the ORS market is the rising incidence of dehydration caused by conditions like diarrhea, gastroenteritis, and other gastrointestinal diseases, particularly in developing countries. According to the World Health Organization (WHO), diarrhea is one of the leading causes of morbidity and mortality, especially among children under the age of five. ORS is the go-to remedy for rehydration and has been recognized for its effectiveness in preventing dehydration, reducing the need for expensive treatments or hospitalization. As a result, the growing prevalence of these diseases directly fuels the demand for oral rehydration solutions.

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2. Increasing Awareness about Health and Hydration

As health awareness continues to rise globally, people are becoming more aware of the importance of hydration, not only to recover from illnesses but also to maintain overall well-being. Public health initiatives, particularly in low and middle-income countries, are increasing awareness about the importance of rehydration therapy. The promotion of ORS as a cost-effective and accessible solution for dehydration has further driven its adoption. Government-backed campaigns and programs to distribute ORS in areas where diarrheal diseases are prevalent have also contributed to market growth.

3. Easy Accessibility and Affordability of ORS

ORS is an affordable and readily available treatment option for dehydration. It is widely accessible in both urban and rural areas, especially through government and NGO initiatives in developing regions. The relatively low cost of ORS packets, combined with their effectiveness and ease of use, ensures that they remain an attractive solution for treating dehydration, especially in underserved communities where access to healthcare facilities is limited. This wide accessibility and affordability continue to support the growth of the ORS market.

4. Growing Demand in Sports and Fitness

Another emerging driver of the ORS market is the growing use of ORS in the sports and fitness sector. Athletes, especially in endurance sports, rely on electrolyte-replenishing solutions to maintain fluid balance and optimize performance. ORS helps prevent dehydration during intense physical activities and can improve endurance and recovery times. The rising popularity of sports, fitness regimes, and wellness activities in both developed and emerging economies is pushing the demand for ORS in the health and fitness sector.

5. Increasing Incidences of Extreme Weather Events

Climate change and the increasing frequency of extreme weather events such as heatwaves, floods, and droughts are contributing to dehydration risks. Prolonged exposure to heat and insufficient access to clean water sources lead to increased dehydration cases, particularly in vulnerable populations. ORS plays a vital role in mitigating the impact of these weather events, making it a crucial product in disaster management and relief efforts, which further drives the market.

Restraints

1. Lack of Proper Awareness in Certain Regions

While the demand for ORS is growing in many parts of the world, awareness about the correct usage of ORS remains a challenge, especially in rural and remote areas. Misconceptions about its preparation, incorrect dosages, or insufficient education on the types of diseases that require ORS can reduce its efficacy. In some regions, people may still rely on ineffective or traditional methods of rehydration, limiting the market’s growth potential.

2. Preference for Traditional Remedies

In certain regions, particularly in rural or indigenous communities, there is a strong preference for traditional home remedies or local treatments. These remedies, often natural and plant-based, are deeply ingrained in the culture and may delay the adoption of scientifically proven methods like ORS. Overcoming this cultural barrier and encouraging the population to adopt ORS as a reliable rehydration solution remains a challenge.

3. Regulatory Challenges

Regulations concerning the manufacturing, distribution, and labeling of ORS may vary from country to country. Some governments impose strict quality control measures to ensure the product’s safety and effectiveness, which could increase the cost of production and delay market entry for new players. Compliance with these regulations can pose a barrier for new manufacturers, particularly in developing economies.

4. Limited Shelf Life of ORS

ORS solutions typically have a limited shelf life, which can affect their distribution and storage in areas with inadequate infrastructure. In regions with less reliable access to cold storage or proper inventory management systems, the effectiveness of the product may be compromised due to expiration, reducing consumer confidence in the product.

Opportunities

1. Expansion of Market in Developing Economies

The rising healthcare awareness in developing economies presents a significant opportunity for the ORS market. As access to healthcare improves in countries in regions such as Africa, Asia-Pacific, and Latin America, the demand for effective solutions like ORS for treating dehydration is expected to increase. Governments and NGOs in these regions are also making efforts to distribute ORS in rural areas, further promoting its usage and encouraging its adoption.

2. Technological Advancements in ORS Formulation

The development of new and improved ORS formulations with better taste, faster rehydration times, and improved efficacy offers an exciting opportunity for growth. Manufacturers are focusing on enhancing the palatability of ORS products to encourage greater consumption, especially among children, who may be more reluctant to drink it due to the taste. New formulations that offer additional health benefits, such as boosting the immune system or providing extra nutrients, also have the potential to expand the market's appeal.

3. Increased Focus on Preventive Healthcare

As consumers become more health-conscious, there is a growing focus on preventive healthcare. ORS can be marketed not only as a treatment for dehydration but also as a preventive tool for people at risk of dehydration, such as the elderly, pregnant women, athletes, and individuals living in hot climates. By positioning ORS as a preventive measure, companies can tap into new consumer segments and create further demand.

4. Innovation in Packaging

The development of innovative packaging that makes ORS more convenient and portable is another opportunity. For instance, single-serve, ready-to-mix sachets, bottles with easy-to-drink spouts, or compact packaging for travel can increase consumer adoption. Such innovations can make ORS more attractive to busy, on-the-go consumers, athletes, and emergency responders who require a quick and effective rehydration solution.

Challenges

1. Competition from Alternatives

Although ORS is the preferred treatment for dehydration, there is growing competition from alternative rehydration products, such as sports drinks and electrolyte powders. These alternatives, often marketed with additional benefits, can attract consumers who are more familiar with popular branded products. Overcoming the competition from these alternatives and highlighting the unique benefits of ORS will be essential for market players.

2. Supply Chain and Distribution Issues

Efficient supply chain management and distribution networks are critical for the success of the ORS market. In many parts of the world, especially rural areas or regions affected by conflict or natural disasters, distributing ORS can be challenging due to infrastructure issues and limited access to transportation. Companies need to overcome these logistical challenges to ensure that ORS reaches people in need.

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