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Welcome to our 6-part Literacy series on Cracking the Code!
"We’re excited to announce a new video series created by Jenny Edwards, a highly skilled literacy specialist, dyslexia interventionist, and Orton-Gillingham trained expert. This series brings a wealth of knowledge and innovative insights to the Maitri Learning community, showcasing new and creative ways to expand the use of our educational tools."
- Julia Volkman, CEO of Maitri Learning
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Maitri Learning Consulting Work (30 Day Contract) June-July 2024
Literacy Specialist, Remote
Social Media Assistant/Community Developer
Key Responsibilities:
Literacy Specialist, Remote
Primary Project Targets (30 Day Contract):
Build translational content that speaks Orton Gillingham and Science of Reading related to Maitri's products.
Connect these schools of thought with our materials via
(1) creating video content for social/YouTube and
(2) taking a list of our literacy materials and writing a couple of paragraphs about how each one fits into OG and SOR
Key Responsibilities:
Social Media Assistant/Community Developer, Remote
- Collaborate with leadership to craft key messages and social media strategies.
- Target private schools, public charter schools, homeschools, Montessori schools, and adult education markets.
- Regularly create content on Facebook, Instagram, YouTube, Pinterest, LinkedIn, and TikTok.
- Organize and curate YouTube content to provide teaching tips and drive traffic.
- Produce creative content to spark interest and support seasonal themes.
- Stay on top of education trends to enhance audience engagement.
- Set growth goals and track key metrics.
Technology:
- Use of Google Drive, Sheets, Docs, Camtasia, YouTube and Canva.