More and more people are interested in How to Grow on Instagram and use the potential that this social network has to make money over the internet.
It was born as an application for sharing photos and today it is an incredible tool for the dissemination of products, services, and brands.
I'm talking about Instagram.
The platform, which was purchased by Facebook in 2012, is today one of the best tools for those who want to reach the maximum number of people with their business.
Instagram is a social network that keeps growing and developing, so you need to keep up with all the changes and new trends if you want to increase your reach and generate a lot of engagement.
Growing up on Instagram is a gradual process and requires discipline, effort and patience. Unless you're an instant celebrity. Haha
In this article, you will learn how to grow on Instagram, naturally and efficiently.
To help you in this process, I will leave you a list with 15 tips on how to grow on Instagram.
Through these tips, you will learn how to grow on Instagram, naturally increasing your presence, taking care that your profile is relevant and attractive to your target audience so that you can make your promotion and build a relationship with that audience.
To learn how to grow on Instagram, you first need to know your audience and see how they identify with your brand.
You need to know your audience to be able to publish content relevant to them, generate engagement and win over future customers.
Try to understand what is the profile of the client you want to attract, what he is already looking for, what his pain or desire is and find out what is the best way to talk to him.
Knowing who your target audience is will facilitate processes such as: content production, tone of voice, style of images, frequency of publications, and what are the best times to post.
From there you will be able to deliver relevant content, in addition to generating brand awareness.
There is no point in wanting to gain thousands of followers if you don't deliver value to the followers you already have.
So, create incredible content, generate a lot of engagement and sharing.
This way, you will attract more followers, naturally and gradually, growing on Instagram.
Use your creativity and create fun posts, making your content light and attractive, even if your niche requires more formality and seriousness.
Your followers will enjoy interacting with fun content amid so many serious posts.
Publish content relevant to your audience, with the information they expect, but occasionally create a post with a touch of humor.
In addition to generating more engagement, this type of publication makes your followers curious and eager to know what else is out there.
Another positive thing about this tip is that whenever you publish something new, your followers will click on your profile to find out what it is.
That way, Instagram will understand that your content is relevant and will give you prominence in new publications.
Longer (and quality) captions make the user spend more time on his profile, which makes Instagram see his profile as relevant and will recommend him to other users.
Create longer captions for your publications.
This allows your followers to get to know your brand better, making it worth the time dedicated to creating a bigger caption.
Longer subtitles help to generate more engagement and make your content more interesting and valuable.
Unless they are bots, the vast majority of Instagram users like and use emojis in their captions.
That is why, when you use emojis in your captions, followers feel that that text was written by another human being and not automatically generated by robots, which facilitates engagement.
Captions that contain emojis generate more empathy, draw more attention, and attract more followers.
That is, everything you need to grow on Instagram.
Video content makes your feed more attractive and interesting.
You can also record videos of your stories and post them in the feed for your followers to see.
IGTV allows you to publish larger videos and even display a preview in your feed, which attracts more people.
In addition, IGTV has an exclusive tab, where all your published videos will be, which makes it easier for your followers to watch.
Another feature of this tip is that video content is better to consume.
A lot of people fail to read content in text format because they don't like it or because of a lack of time. So they prefer to see the stories.
Hashtags help you to increase your reach a lot. Therefore, they are fundamental resources in your content, if you want to grow on Instagram.
However, you need to use hashtags wisely and strategically, without exaggeration.
The ideal is to use five hashtags, strategically. For example:
Product: Use a hashtag that is related to your product or service;
Moment: Use a hashtag that is related to the moment (day of the week, an event ...);
Context: Use a hashtag according to the theme. (For example, in a publication on weight loss, you can use #either);
Action: Use a hashtag for promotion, launch ...);
Positioning: Use a hashtag with your brand.
Encourage the sharing of your content, because, through this strategy, your content can reach a gigantic reach and be seen by people in various parts of the world.
To convince your audience to share your content, it is necessary first that tip number 1 of this article, which is to know your audience.
It is by knowing your audience that you will know what type of content they want to consume and, consequently, share on their profile.
Stimulating the sharing of your content is one of the best ways to grow on Instagram, as this generates a greater reach, which attracts more followers, organically.
To learn how to grow on Instagram, you need to know what are the best times to make your posts.
For example, those who sell cheese bread are much more likely to have their publications viewed and make sales in the morning and late afternoon, when people usually have coffee.
If you are going to publish cheese bread at noon, you will hardly reach the goal. Did you understand?
Use tools and research to find out what are the best times to make your publications.
Knowing that most of your audience is online at 6 pm is excellent for your strategy, as it will be at this time that you will publish the content they expect.
Instagram Stories has interesting tools to help you grow on Instagram.
They are interaction tools that allow you to create polls, give interesting tips about your market niche or test your audience's knowledge, for example.
These tools help to generate more engagement and give you the opportunity to identify the real needs and desires of your audience, which facilitates the creation of more relevant content.
To grow on Instagram you need to know how to make good partnerships.
You can grow on Instagram by partnering with digital influencers in your niche, for example, bringing their audience to your profile.
It doesn't have to be famous influencers, like internet celebrities.
Start by partnering with people who work in the same niche as you and proposing a partnership in exchange for products or services, for example.
Start following these influential people and start communicating with them, in a subtle and natural way.
Indicate their profile, invite them to a live, for example.
Sweepstakes always draw attention and generate engagement from people.
Holding sweepstakes is a way to gain followers, organically.
Use this strategy to your advantage.
Create sweepstakes on your Instagram profile by posting rules that usually include following your profile, commenting, and sharing your post.
By doing this you will see how your list of followers will increase dramatically.
However, for people to want to participate, you need to raffle something irresistible and that really has value for your audience.
You can have an Instagram account as the main channel for communication and dissemination of your business.
However, nothing prevents you from posting your Instagram profile on other social networks. In fact, this is recommended.
Promote your Instagram profile on all the social networks you have, on your blog, on the YouTube channel…
Include share buttons and one that redirects the user to their Instagram profile.
To grow on Instagram and generate brand awareness, you need to publish consistently, always at strategic times, always publishing relevant content for your audience.
For all this to happen, in an organized and assertive way, you can use social media management tools, which will help you in this process.
It is not enough to know how to grow on Instagram. In addition to applying marketing strategies, it is necessary to make constant improvements.
You need to monitor your results, to identify what is working and what needs to be modified or excluded from your strategies.
In addition to the 15 ideas that you checked out, how to grow on Instagram, there are other strategies that also help you in this “endeavor”.
Now see some of these strategies, which you can start applying on your Instagram today.
Partnering was one of the tips given above, however, now I want to go deeper into this strategy, and show how you can grow on Instagram using this tip, in a more strategic and professional way.
Many profiles with tens of thousands of followers have already used this strategy and won a good part of the followers they have today.
And you can do the same.
In the beginning, as you will still have few followers, it will be difficult to get partnerships with those who have 100,000 followers, for example.
However, you can get there, just start by partnering with profiles that have the number of followers close to yours.
You can invite partners (including other social networks) that have the same goal, which is, to grow on Instagram, and to propose partnerships in order to create a group of referrals, where everyone benefits.
This strategy is very efficient and can generate many followers for everyone involved, as they are from the same niche and for publishing interesting content to similar audiences.
Once you get more followers, you can seek out influencers in your niche to partner with them.
This partnership is, after all, a referral exchange, which works very well and, without a doubt, will help you grow on Instagram.
Another strategy on how to grow on Instagram that really works is to pay attention to the quality of your photos.
As you already know, Instagram was created as an application for sharing photos, and, over the years, it has become a powerhouse for the application of strategies for the dissemination of any type of business.
So, as interesting as your photos are, what most attracts the attention of users is, of course, the quality of these images.
Taking care of the quality of your photos, paying attention to editing, contrast, angle, etc., you are offering a better user experience, which is great for attracting and gaining followers.
Companies that hire digital influencers use engagement rate as one of the main metrics when choosing who to hire.
The engagement rate is also used to check if the followers are robots because real followers usually engage with the content.
When a company checks the engagement rate, it is able to separate “the chaff from the wheat”, making it clear if that profile has false followers.
However, it is only possible to measure the total engagement rate of your Instagram profile using specific tools.
But, if you want to know the engagement rate of a publication, it is much easier.
Just add the amount of likes and comments that this publication received and then divide by the number of followers that you have on your profile.
After that, just multiply the result by 100, and you will know the engagement rate for that publication.
If you have measured your engagement rate and realized that you have not reached the average you want, learn now how to improve your engagement rate, through two tips that I will leave to you below. Check out.
Encourage Engagement In Your Captions
Encourage your followers to interact with your captions.
Even if Instagram is focused on photos and videos, a good caption can also generate a lot of engagement.
So, take care of your subtitles and make them attractive, in a way that encourages the engagement of followers.
At the end of your captions, ask your followers to leave a comment.
Asking questions is a great strategy to encourage comments on your publications.
It is a big mistake to think that it is enough to make an interesting publication and wait for people to interact.
You need to interact with other profiles in the same niche as yours, to arouse the curiosity of other users in knowing who you are and what type of content you publish.
When you like and comment on posts from other profiles, these users tend to access your profile and, if they find it interesting, start to follow you.
These are just two of the many strategies you can apply to increase your engagement rate on Instagram.
Finally, the last strategy to increase your engagement rate on Instagram is to use your bio to your advantage.
Many people do not give due importance to biography on Instagram. Perhaps it is due to the incredible potential that the platform offers, in relation to the content that can be explored.
Fill out your biography in an optimized way, using phrases and messages that are short, direct, and as simple as possible, so that the user knows what to do.
In other words, nothing to create a biography full of elaborate words or confusing phrases, which will make the user leave your profile without following you.
And, as mentioned among the tips on how to grow on Instagram, you can use emojis in your bio to show that your profile is that of a real person. But, without exaggeration.
However, the biography is essential for you to explore other strategies, such as:
Prove that you are real, not a fake profile;
Convince users to follow you;
Leave the clickable link to your website, blog or online store;
Be found more easily on Instagram searches.
It connects you with a dedicated account manager, who engages with people on Instagram. Grow your likes, followers, and social exposure without doing the work yourself.
Now you know how to grow on Instagram, naturally and gradually, by applying simple and practical strategies.
After you start growing on Instagram, don't settle, thinking that it is already a success, that your profile already has enough followers and that you will make a lot of sales, etc.
Stay focused on being the best you can be, delivering the best content to your audience, solving the problem they have, and in that way, you will see how to grow on Instagram, steadily and gradually.
Start growing on Instagram using these tips you checked out in this article, and the results will start to show.
From there you will be able to devise more complex strategies to grow on Instagram.
Apply all the tips you saw here and enjoy the best that this platform has to offer.
Disclosure:
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