Using hashtags can do more than just get more eyes on your content. Hashtags are also excellent targeting and analytics tools. Here are three benefits of using Instagram Reel hashtags for your business:
Finally, by monitoring trending hashtags and incorporating them into your posts, you can help your content ride the wave of current events, conversations and Instagram trends. This not only gets you more exposure, but also positions your brand as relevant and up-to-date.
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Before you start writing down hashtags, you need to truly understand your target audience. What does your ideal buyer look like? Which accounts do they follow on Instagram? What type of content do they like to engage with?
Using branded hashtags in Reels and posts can help you build brand awareness and instill a sense of community in your followers. Branded hashtags are also one of the best ways to encourage user-generated content.
This is where hashtag analytics can help. Track your most-used and top hashtags, competitor hashtags and trending keywords your audience is loving. Use the data to guide your Instagram strategy and watch views and engagement on your content skyrocket.
Yes, hashtags work on Instagram Reels in the same way they do for regular Instagram posts. Using relevant hashtags in your Reel captions can boost their reach and help you attract more views, likes, comments and shares.
TLDR: You need more than just a great hashtag strategy to thrive on Instagram Reels. But for authentic, active accounts, 30 hashtags seems to be most effective for expanding your reach with Instagram Reels.
This was a surprise to me, considering we discovered the opposite was true with our Instagram posts experiment. But reviewing the reach of all six of my Reels, the best performing videos had 30 hashtags each.
As you can see, there are tragically no amount of hashtags in the world that could make anyone care about my cute trip to California with my baby and bestie. (Rude.) But my wrestling content and Japan travel content clearly thrived when I applied the maximum amount of hashtags.
As I learned from my first attempt at this experiment, you need more than just a handful of great hashtags to succeed with Instagram Reels. The algorithm takes into account the rest of your Instagram behavior, too.
All right, time for this brave Instagram Reel hashtagger to hit the showers. But if this experiment has you hankering for even more social media exploration, check out the rest of our Hootsuite Experiments here.
She is editor-at-large for Western Living and Vancouver Magazine, author of the National Magazine Award-nominated 'City Informer' column, and a regular contributor to Dwell. Her previous work covers a wide range of topics, from SEO-focused thought-leadership to profiles of mushroom foragers, but her specialties include design, people, social media strategy, and humor.
While Instagram started as a picture-sharing application, it has become a preferred platform for video content as well. Instagram Reels have contributed to making Instagram a top choice for sharing videos. The main reason is better engagement rates on Instagram Reels compared to IGTV. 91% of Instagram users watch videos on the platform weekly, making them an excellent marketing opportunity. And that is why it is also considered one of the best Instagram growth hacks.
You cannot use the same hashtags for all kinds of reels. It is suggested to choose hashtags that suit your hashtags the best. So, if you want to showcase your reels with sad content, use sad hashtags for Instagram Reels.
Hashtags are not only for sad Reels; you can find numerous hashtags to go with funny reels. Most people love funny reels on Instagram and TikTok, and using the right hashtags with funny reels can boost your visibility significantly.
Food photos and reels cannot be complete without adding relevant food hashtags. Food hashtags make your food more attractive and likable. It also allows your food reels to be accessible and explorable by other users.
Fitness reels are among the most favorite and most watched on Instagram. Fitness enthusiasts love exploring new diets and workouts that can help them stay in good shape without spending a lot of time. If you also post fitness reels, you can add fitness and gym hashtags to engage more people on your accounts.
The list of the best hashtags for Instagram reels cannot be complete without the mention of travel hashtags for Instagram reels. They bring your content to light and allow it to be seen by a wide audience.
Choosing the right reels hashtags for Instagram can be challenging to ensure your content reaches the right people. Picking suitable hashtags is critical to your business success and account reach by engaging the target audience. For example, when you use fashion hashtags in styling videos, you allow them to be visible to people who watch similar content. Thus, increasing the followers and engagements on your account.
Instagram hashtags have always been important in gaining reach on the platform. With the popularity of reels and increasing competition, hashtags have become more important. Adding daily hashtags to your Instagram reels can help increase viewership and engagement on your posts. The wide variety of hashtags, including food, fitness, travel, funny, and viral hashtags, make a significant difference in your brand presence. Try the best hashtags for Instagram reels to make the best out of your content!
Wave your magic hashtag wand (by that we mean: fill out the form below) and watch your reach and engagement grow fast on Reels. Make sure to follow the best practices outlined later in this post for maximum success, too.
Original hashtags can also be a way to encourage followers to engage with your brand. A branded hashtag can help fans connect with each other and provide you with plenty of user-generated content to draw from.
Investing the time and effort into getting your Instagram Reels strategy in place is going to pay off in more than just views. A successful Reel can help boost your overall engagement on the social media platform, too.
Schedule Reels ahead of time to save time and take the pressure off posting. Hootsuite lets you post and monitor the performance of your Reels so you can easily explain to your boss why you made her learn that trending dance.
From there, you can choose your background sound or music before recording your video. You can record your own sound with your video or use a sound from the Instagram library. If you use original audio, other users will be able to add that sound to their own videos using the Use Audio option.
We recommend using a combination of effects, music, and hashtags in your reels to get the maximum reach from your videos. Instagram users can search for new reels using hashtags, songs, or effects, so as many ways you can get your video viewed, the better!
After your video has been uploaded, it will be available for you and your followers to view. If your Instagram account is public, your Instagram Reels will be shared on the Explore Feed where it is available for viewing by all Instagram users. And, of course, your video will be accessible from searches for the effect, sounds, hashtags, and more used to categorize it.
To start with, hashtags can help you group content. This could be either general hashtags that are used by many Instagram users or targeted, niche, and brand-specific hashtags. This type of hashtag can help increase interest in your content as well as grouping a specific product or campaign together.
Instagram has more than 1.35 billion monthly active users. With so many users on the platform, the likelihood of your content getting in front of the right people by chance is pretty slim. However, hashtags help Instagram organize and collect your posts, increasing the odds that your content gets in front of the people who want to see it.
We recommend using standard SEO best practices when choosing hashtags for your Instagram Reels content. Similar to trying to rank on search engines, Instagram creators tend to have an easier time getting eyes on their content when they use targeted hashtags like #nycbookstore instead of #books.
To find the best Instagram Reels hashtags to use, you can start by tapping the magnifying glass icon at the bottom of the screen. This will bring up the search function as well as show you popular videos and trends on Instagram.
Another way to find the top Instagram Reels hashtag ideas is by identifying the most popular Instagram influencers and brands on the platform. This is an even better method of finding hashtag ideas if you look for the influencers or brands you want to be competitive against. Once you find them, take a look at their videos. What hashtags are they using? How are they using them? Anything you can find out about your competitors in your industry or niche will help you.
Leverage the power of AI and get hashtags at your fingertips. Generatehashtags on the go with our Free AI Tool apps for iOS and Android. Copy in oneclick and use in your social media strategy and content. Attract more impressions, increase visibility andlikes.
To search the best performing hashtags on Instagram, enter the keywords that describe your post and let our AI do the work. For example 'Real Estate'. Our AI scours Instagram and finds the best real estate hashtags for your input.
Input keywords: Tell our AI about your post using keywords. Enter a few keywords about your post. Whether it is travel, food, technology, science, sports or any other niche, our AI can find hashtags for every niche under the sky. 152ee80cbc
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