A new Instagram hashtag search API has been announced by the foremost social media platform. It features visible changes in the manner in which marketers utilized the API or even third-party tools in searching and discovering hashtags.
A new Instagram hashtag search API has been announced by the foremost social media platform. It features visible changes in the manner in which marketers utilized the API or even third-party tools in searching and discovering hashtags. According to the issued official documentation, the main changes to the platform’s hashtags search include;
1. You are allowed to query thirty unique hashtags maximum on behalf of anyone that is an Instagram Business User within the space of a seven-day rolling period.
2. Any hashtag that is queried will count against the set limit the moment it has been queried.
3. This edge of the search platform returns only media objects that were published within twenty-four hours of the execution of the query.
4. Subsequent queries on that particular hashtag within seven days of the first query will not be counted against the query limit.
5. Identifiable, personal information will not be included in the responses that shall be returned for search queries.
6. You are not allowed to comment on any media objects that have been hash-tagged which are discovered via the API.
7. Any hashtags that are on stories are not supported by the API.
How does this influence Instagram marketing?
In reality, all marketers who desire to discover user-generated content – UGC – surrounding their brand on the platform will not feel any major impact from the changes. This is just one of the common uses regarding how to find Instagram hashtags. And, the limit of being allowed to query only thirty hashtags weekly is typically more than sufficient for the popular hashtags that are most commonly utilized by varying brands on the foremost platform.
In contrast, the inability to leave any comments on media that have been hash-tagged via any system (automatically) is possibly an excellent development for the elimination of automated spam bots that are just becoming intrusive and annoyingly ‘polluting’ the platform’s community.
And, with regards to the limitation that is placed on hashtags for stories, for most experts, it could turn out to be a feature that is quite interesting. But, it is supposed that the format for such stories and the idea of having short-lived content are not being envisioned to feature a larger public search based on the hashtags that the stories are tagged with.
How you can get started
The hashtags are certainly here to stay with the colossal power for finding and reaching new audiences around just one topic.And, they are among the core growth drivers of the platform’s ecosystem. Having white-listed tools offers you more in-depth functionality around the platform’s hashtags could be fundamental in;
· Saving time in monitoring what users post with your industry or brand-specific hashtags.
· Brand analysis efforts when acquiring beautiful hash-tagged media by real clients.
· Re-using this UGC on sites or other varying brands’ digital marketing activities.
· Activating user engagement and offering rewards around hashtag campaigns and contests.
These are the most trending Instagram hashtag search updates that will help successful digital marketers. So, if you desire any tool that will help you with integration go ahead and try out the foremost online platforms’ offering API integration.
