Would you like to find the perfect influencer for your campaign?

Would you like to know if Heepsy is legit and it actually works?

Well, you’re in the right place

Today I’ll explain to you everything you need to know about Heepsy, what are its pros and cons, what features it provides, what are the pricing plan, and what people are saying about this platform

In the end, you’ll find out if Heepsy is legit and worth your money or it’s just a scam and it provides low-quality services

Over the past 8 months, I used the Heepsy Business plan and I spent a total of $1352, so I think to be in the best position to give an honest and detailed review of the platform

Most of you may already know Heepsy, but basically, it’s an influencer marketing platform that aims to help you finding and analyze real influencers

Whether you’re a business, a freelancer, or an aspiring influencer, it’s fundamental for you to understand how to run effectively an Instagram influencer marketing campaign to attract more followers, more leads, and more customer

In my opinion and according to many Instagram guru, like Gary Vee, the traditional way of doing advertising on social media platform is not anymore so effective

If you want to get the most from your investment you should definitely look at the influencer marketing

But, not relying on the Facebook ads manager, chances of getting scammed are very high

Here comes into play Heepsy

Their goal is to allow small and big businesses as well as individuals to take advantage of influencer marketing without risks

Sounds too good to be true?

Well, we’ll find out very soon

But before talking about the platform, let me briefly explain what influencer marketing is

If you want to skip this part and directly find out if the platform is legit or not click here

People don’t like ads

Nobody wants to see ads when he's scrolling on Instagram

Almost everyone has learned to identify them and pay little attention when they see “ads”

So, which is the best strategy to do advertising without letting people know that what they’re seeing is an ad?

The answer is: influencer marketing

This is my favorite way to gain active and targeted followers and, at the end of the day, traffic to my business

Influencer marketing means that you pay some influencer or some big page in your niche to promote your content

This is an incredible way to generate traffic to your page or your link because people won’t see it as an ad, but as a post of an influencer or a page that they are already following, suggesting them to visit a page or a website in the same niche

They trust this page and chances are that they will engage more on this post than with a traditional ad

This is hands-off my favorite way to spend my money in advertising, and it gave me awesome results over the years, especially because your ad will look like a normal post from a page that these people are already following!

If you want to buy shoutouts (i.e pay an influencer to share your content) you could DM the pages you’re interested in asking for their shoutout prices

You should check if the people that follow this influencer are real

I also suggest you always ask them to see their analytics: you don’t want to gain only Indians followers (I respect Indians, don’t worry), but, generally speaking, you want to attract especially American followers because these are the ones that spend the most money!

And here comes into play Heepsy

They claim to help you find the absolute best influencers for your account, avoiding all the scammers and the people who have bought fake followers

In that way, you can be sure that the people that you’ll pay to advertise your product/service/page will get your real results!

So, now that you know what influencer marketing is, let’s start with the actual review

Founded in Bilbao, Spain, in 2016, Heepsy is an influencer marketing platform that helps you find and analyze real influencers across the entire Instagram

The platform has over 11 million influencers with more than 5’000 followers, both macro and micro, and the number is increasing every single year!

Heepsy is designed to help you understand if an influencer has real followers and engagement, or he has just bought on some sketchy platform his followers and even his likes, and if it's the right choice based on his audience, engagement, location and so on

So, Heepsy could be useful for all those who want to expand their social media presence, whether they’re a business, a freelancer, an aspiring influencer or they run a theme page and they have a budget to invest (you don’t need thousands of dollars, you can just start with $20-$50)

But now, most importantly: is Heepsy legit?

Let’s find out

But I won’t just say if it’s legit or not: I’ll go very much in-depth showing you all the features, the pros and cons of the platform, the pricing, and the reviews of people that are using this platform

In the end, you’ll find out if this platform is worth your money or not (if you just want the conclusion and find if it’s legit or not click here)

Advantages

Here are the things that I like about Heepsy:

• User friendly: the first thing that I like is that it’s very easy and intuitive to use

The platform is clean and you won’t have to waste hours figuring out what you have to do and what you have to click

Also, they provide you a full tutorial that walks you through, step by step, all the functionalities that the platform offers, so it’s really easy for you to set up everything and find your perfect influencer

• Wide range of functionalities: unlike many other platforms that provide you only a few options (like the niche and the number of followers), they offer you a very in-depth targeting, that varies front the location targeting, to the fake followers analysis, up to the advanced search by campaigns

I’ll talk about the features later, but just the fact that they provide many more options than any competitor is something that I really appreciate

• Customer service: if you’ve read other of my reviews, you already know that one of the first things that I look to evaluate a company is the customer support

This because I think that, the way a company look at his clients determine the quality of the services that this company will provide

Also, when you purchase something that doesn’t work well, nobody likes to wait hours or days before receiving a reply

And I have to say that the help center of Heepsy is very professional and quick, they usually reply in a few minutes and they solve your problem very quickly

They are always very nice and kind, so I can only give the Heepsy customer service a good 10/10

• Download data: something that I like is the possibility to download my data for further analysis

Very few companies offer this option and it’s extremely useful if you want to compare your results across different influencers campaign, to find the best one and the best ads copy

You can even create an influencers list to use in the future

• The pricing plans: another thing that I like about Heepsy is that they have very flexible pricing plans, suited for different businesses and different budgets

So, whether your goal is, Heepsy has the right pricing plan for you!

Overall the subscription plans are very cheap compared to most competitors, and this is something that I absolutely like

• The free plan: yes, they offer a completely free subscription plan with limited features

And this is not a free trial that lasts for a week or two: it’s free forever!

Then when you want, you can upgrade and purchase a plan, if not you can stay with the free one forever!

• Fast: if you want to scan thousands of influencers very fast, this is platform perfect for you

When I first started understanding the power of influencer marketing I was spending hours to find the right influencer that could promote my product/service/page

So, if you don’t wanna make my same mistakes, using a platform that could help you save time and energy and complete this task efficacy is fundamental

But, is Heepsy the right platform or you should look at something else?

We’ll find out very soon

Disadvantages

Here are the things that I don’t really like about Heepsy:

• Unfortunately, the software does not offer upgrades like the relationship management CRM or the campaign reporting, but you can still manage your influencer marketing campaign with no problem

• I also would love to be able to contact influencers inside the platform, but it is not a big deal since I can export their contact information in CSV/Xls.

So, now that you know all the pros and cons of Heepsy, let’s talk about the features that it provides

• Fake followers analysis: the most important thing when it comes to influencer marketing is that the influencers must have a real audience, or you’ll be simply wasting your money

Many people buy thousands of fake followers and fake likes from sketchy websites for a couple of hundreds of dollars

But if you go with them, you won’t see results at all, because all these fake followers won’t interact with your content and you’ll end up wasting your time and your money

With Heepsy instead, you don’t have to worry about that

The platform helps you analyze all suspicious audience and engagement using their "fake followers indicators"

You can study the profile metrics of influencers and analyze their audience in detail

You’ll have access to their insights (the follower growth rate graph and the engagement of all influencers over time)

• The contact: with Heepsy you can easily create your Influencer lists for different niches based on your market, your goals, and your needs and export all your data to start a conversation or for further analysis

You can organize the influencers that best fit your brand and your ideal into a list and download all their contact details in bulk

This will help you save hours and hours of frustrating researches across Instagram and you’ll have the contact details of your target influencers in a few minutes, with much less stress

• The search filters: you can easily find your ideal influences by filtering your researches by:

1. Category

2. Location

3. Engagement rate

4. Contact

Their advanced search filters help you pinpoint the influencers that fit your industry niche and location very quickly, thanks to the powerful Heepsy A.I

You can search according to location, category, followers, cost estimates, engagement, a post per week, channel, and much more

You can also check the location, the age, gender, language, and the interests of an Influencer’s audience to decide if it fits your requirements or you should look for someone else

Finally, Heepsy allows you to know in advance the price range of the influencer’s videos and posts and check his brand mentions, to have a complete overview of the person you're going to collab with

• Profile analytics: before purchasing any Influencer shoutout, you can get a full overview of the influencer’s profile, check their last 12 pictures analytics and their presence on other social networks

Heepsy A. I software will help you analyze the audience of each influencer to understand if it will be suitable for you or not

Their algorithm will also tell you the engagement rate of each account, to help you understand which one is the best bank for your bucks

You can also consider the comment-like ratio, which will say whether there is a great proportion, that can be an indicator of purchasing experiences

The reputation of each influencer can affect your business and your brand, either good or bad: a bonus reason why you should look very carefully to find the right one before spending money on any influencer marketing campaign

• Branded posts and posts per week: this feature is very helpful if you want to check for the percentage of advertised posts compared to the number of posts published per week.

Influencers who post too many branded pictures or videos confuse their audience and their followers don’t trust them so much

Here there are no strict guidelines, but if an influencer publish a lot of sponsored posts per week, I wouldn’t recommend you to go with him

• Metrics and graphs: Heepsy provides you a very useful feature called “score of the audience”, that automatically measure the influencer with a score between 0 and 100 points

This platform provides also a lot of insightful graphs to better understand for example the follower growth rate of an influencer

An incredible spike could mean that he has bought fake followers and a declining graph could indicate that this influencer is declining and people are not anymore interested in his content

All this information must be contextualized, but they are very helpful to get a complete overview

So, these are the main features that Heepsy provides, the ones that I use the most and that helped me so much running my influencer marketing campaign

If you want to check all of them out, you can visit their official website by clicking here

Heepsy has 4 different pricing plans that vary from the free plan that provides you only the influencers research up to the gold plan, ideal for large companies that need more from their social media marketing

Here are all the pricing plans and all the features related

As you can see there is the perfect plan for everyone, from the basic plans up to the most advanced one

I used the “business plan” for 8 months straight and I have to say that it’s absolutely awesome: if you want to take your Social Media marketing to the next level, this is what you need

It provides professional features that other companies or agencies could charge you thousands of dollars per month for and you can also benefit from premium support with professional social media marketers, to solve any issue or help you find the perfect influencer to go for

And with over 11millions followers, I think you could easily find the one that fits your requirements

The signup process is really straightforward: just select the subscription plan that you prefer and click on “sign up for free”

Then you’ll have to fill in some basic information about yourself to create an account

Once you’ve created your account, they’ll ask you for more detailed information to better customize your search and find the perfect influencer for you

Just answer those questions and you’re done!

You’ve created your profile in a couple of minutes

And if during the process you have any kind of issue or you don’t understand something, just contact the customer support and they’ll reply to you very quickly, solving your problem in a few minutes

But, what other people say about Heepsy?