When someone goes on your profile, the Instagram Bio is the first thing people see and reads before scrolling down and looking at your feed

So, if you don’t attract curiosity and you don’t tell exactly what the viewer wants to know, he will never follow you

Your Instagram bio is fundamental because it gives to the visitors a great first impression: you have to give people a reason to follow you, explaining if this account is a perfect fit for them or not

You can think about the Instagram Bio as a sort of resume: people don’t want to analyze all your feed posts to determine if they wanna follow you or not, they just want to look at your bio to understand it

For example, if you have a page about investing and in your Bio, you write something like “Best tips for long term investments”, people who are more kind of traders or short term speculators will immediately understand that this page doesn’t fit their requirement and they won’t become inactive followers

Instead, people who are interested in long term investment advice will be very likely to follow you and engage with your content in the long term

This is why a solid and clear Bio could help that person to decide if they wanna follow you or not, and people will appreciate that, guarantee

Also, a clear and captivating Instagram Bio can help you get more leads and sales for your business, and, at the end of the day, make more money!

This is why I always recommend, before implementing any growth strategy or any paid ads campaign, to always optimize your profile and, specifically, your bio

Today I’ll explain to you what to do to create the optimal Instagram Bio for your account in 5 easy actionable steps

At the end of the article, you’ll know exactly what to write and how to organize your content to make the most out of your Instagram page, convert more followers and generate more sales for your business

Let’s dive into the actual tutorial

The first component of your Instagram Bio is your name section

This portion of your Bio needs to be optimized, especially because it’s searchable!

What I mean by so is that if you put your keywords, like “fitness trainer” or “professional photographer”, people who search for those keywords could see your profile in their search

That’s why I never suggest you just put your name in this section, simply because it’s a missed opportunity

There are tons of people searching every day for specific keywords in every niche in the Instagram search bar, but nobody has an incentive for searching your name

Instead, putting the keywords related to your page in your name section will increase the chances that new people will find your page when they’re searching for those keywords!

So, think carefully about your page and your content and try to summarize everything in 2-3 main keywords that people could search for

This is a powerful element that can make a really strong Instagram Bio because it’s meant to communicate exactly who you wanna help, how and even the results that your followers might achieve

This shouldn’t require more than 1-2 lines, and in a single phrase you have to summarize everything people need to be about your page

So, for example, if you are a fitness coach, you could write something like: “I help ordinary people get fit, strong, and healthy for their entire life”

Instead, if you’re running a theme page about snowboard, you should tell something like: “Best snowboarding clips”

It doesn’t need to be anything long and complicated: the simple the better

You should tell in a few words what’s your page is about, so if someone is interested in fitness or snowboarding, know exactly if follow or not your page

Make clear who is your target audience, who is your ideal client: maybe you want to be more specific and target only “mums who want to lose weight”, it’s up to you

Decide first which is your niche and your target audience, and then mention the results that you provide

People who visit your profile want to know what you can do for them, what value can you add?

And if you explain that in just one really clear and concise line, it will increase the chances that this person will follow you and maybe in the future, will become your customer

So again, if you’re a fitness coach, you can say that you provide them all the tips that they need to “get fit, strong, and healthy for their entire life” or if you’re on a theme page you can entertain them by providing "the best clips or the best photos on the entire platform about that specific topic"

Then, if there’s still space in Bio after your niche declaration, you could add more details

Once you’ve written who you are and what you can provide to the people who follow you, why stop here?

If you still have a couple of lines of space available, you can add an authority checker or a fun fact

Let’s see what does it mean

If you have space, you can add more information about yourself that could increase your authority and your trustability

So, for example, if you’re a fitness coach, you can put here your major certification or the fact that you trained a particular athlete, or maybe you are the founder of a website or a YT channel, whatever it is

Add any information that could make you unique and a lot more trustable in the Social Media space

If you want, you can add any fun fact about yourself, but make sure that this is relevant for your content and your page: your professionality is in the #1 place (it depends on your niche, I’m talking in general)

Also, if you have extra space, you can add synthetically what is your page about in 2/3 words

For example “fitness |mindset |motivation”

This is a great and powerful way to explain what is your page about in a few seconds and it’s very eye-grabbing: people will notice it immediately, and then they will read the rest of your Bio

Another way you can use this space is by explaining more in detail what you can provide to your followers, giving people more information about your person or the services that you offer

Make sure to write everything in a very synthetic and concise way

Ok, now that you know how to use this space available in your Bio, let’s move into the next step

I’ve talked about this topic in other articles because it’s a really important detail that most people overlook

So, if you’ve written a good Instagram bio following the steps earlier, the viewer is now interested in your content: what you have to do is to add a call to action to tell him what to do now

You can add 2 main types of call to action in your Bio:

• you can invite him to click on your link (a link to your website, your landing page, your affiliate product, etc...)

• or you can invite him to follow your page

You can add both of them in your Bio, just be careful of not being too spammy: your #1 goal is to make your description clean and professional

What most people do is to put a simple bitly link in their bio, but they don’t tell what this link is about and why they should click on it

Many people are very suspicious of clicking links that they don’t know about

This is why, having a strong call to action to your link, not only you will assure people that this is not a spammy or sketchy link but will also add context and will give them an incentive to click on the link

An awesome way to incentivize people to click on your link is by offering something free

The word “Free” is really powerful and if you can link people to for example your website, your YT channel, or a page where they can download your Free ebook or video course, the number of clicks that you’ll receive will increase drastically

Another great way to use your call to action is by linking it to your niche declaration

So, if again you’re a fitness coach, you can add in your call to action something like “Free ebook to train at home” or “5 fitness mistakes all beginners do”

Doing that, people will be interested in clicking your link because..well..it’s free!

Here you can collect their email if you want to do email marketing or you can redirect them to your website, your YT channel, or a page where they can see the services that you provide

Hooking people with a free offer is something that works really well, but be careful: you’ve to provide value to people and create something helpful to give to your audience or your reputation will be compromised!

So, to summarize, in your Bio you should:

• Tell people what you do and what they can expect from you (I’m a professional coach…)

• Tell people what is your page about (fitness |mindset |motivation)

• Tell people what to do and why (“click the link to get a free ebook” or “👇click here to learn how👇”)

Now that you know how to drive traffic to your link in bio, you can learn how to add a second call to action

This is less important, but if you have any space left in your Instagram bio, you could tell the viewer to follow your page

Simple and clean

You don’t need any complicated things

Just write “follow @yourpagename”

You can add a really short explanation like “Follow @... for fitness motivation” but it’s not obligatory

I can promise you that adding a simple and short call to action like this will increase your conversion rate and you’ll turn more visitors into actual followers

If you don’t have any spaces left, don’t sacrifice the other parts of your Bio to add this kind of CTA, but if you can, it’s something you should try

So, now we can talk about the last step that you need to create your awesome Instagram Bio

Instagram allows you to add links to your Bio, so why not capitalize on this opportunity?

If you have a website, a Youtube channel, a landing page with your services and products, a TikTok account, anything related to your niche, you can link it in your Bio

Doing that:

1. You’re driving free traffic to your website/YT channel/landing page

2. People will interact with you and will know more about you

So, it’s a win-win

If you don’t have anything like this, no problem: you can easily create a dropshipping store and link it in your Bio, or you can put your affiliate link and make money selling other people’s products

If you’re interested in how you can make money on Instagram without being spammy and helping your audience, check this article

If you want to add multiple links, you can use a free platform called a linktree: here you can create a nice looking page where you can add all your links

It's really easy to use, so I highly suggest you try it out

So, now you know everything you need to create an awesome Instagram Bio that will grab the attention of the viewer and will easily convert random visitors into loyal followers

Always keep in mind that your first goal, when you write an Instagram Bio description, is to explain exactly what is your page about without writing a poem: always use bullets points and emojis to make it more visually appealing

Explain who you are, what is your page about, what you can provide to your followers, and why they should follow you

If you answer all of these questions, your Instagram Bio is almost perfect: you only need to write a strong call to action

Now you want to direct the interest of the viewer/follower into your business, by clicking on your link

So you could offer free material, or you could create interest and scarcity to make people clicking on your link to “learn more about”, like “Would you like to get fit for the summer? Only 10 spots available for my coaching program” or something like that

By doing so you’ll be able to leverage your Instagram page and you’ll gain way more followers and customers without working more or spending more money

Also, never stop to one Instagram bio: keep trying new formats and see which one works the best

I hope this article has been useful, now I’ll give you the best copy-and-paste Instagram Bio for all type of account

Have a great day

Cool Instagram Bios

1. The best things come from living outside of your comfort zone

2. Here’s my story for the history books

3. I’m a cupcake in search for her stud muffin

4. In a world where you can be anyone, be yourself

5. Success is in my veins

6. Yup, I’m just another Instagram influencer

7. No, this isn’t a dream. This is my reality.

8. Welcome to my world

Best Instagram Bios

1. Simplicity is the key to happiness

2. If I was a writer, I’d have a better Instagram bio quote

3. You can’t become the best without first being the worst

4. In a world of worriers, be the warrior

5. Life is what happens to you while you scroll through Instagram

6. A day in the life of me: Eat avocado toast, post Instagram videos, read Instagram comments

7. It’s my time to step into the spotlight. I’ve earned it.

8. I practice what I post

Creative Instagram Bios

1. Dreams 👉 Goals

2. If “love is in the air,” why is the air so polluted?

3. It took me __ years to look like this

4. I’m hurt but I still smile. That’s my life.

5. Midnight snacker 🌝

6. Everyone else was taken so this is me

7. Recovering cake addict 🎂

8. People call me Sara but you can call me tonight 😉

Instagram Bio Ideas With Emoji

1. Welcome to my 👑dom

2. 👇 Check out my latest blog post 👇

3. 🐦: (twitter handle) 👻: (snapchat handle) 🎥: (youtube handle)

4. Traveller ✈️ Book Lover 📖 Obsessed with tacos 🌮

5. Cancer survivor 🎗️

6. Personal Trainer 💪 Dancer 💃 Meditator 🧘

7. Currently hanging out in 🇵🇹

8. Entrepreneur ➕ Globetrotter ➕ Motivational Speaker

Instagram Bio Ideas for Girls

1. Leaving a bit of sparkle everywhere I go ✨

2. I believe in making the impossible possible because there’s no fun in giving up

3. Smart. Strong. Silly. Straight up class act.

4. I’m not perfect, but stories are always better with a touch of imperfection

5. My standards are high… just like my heels

6. Who runs the world? ME.

7. Happiness never goes out of style

8. I’m a woman with ambition and a heart of gold

Instagram Bio Ideas for Boys

1. Living life on my own terms

2. I don’t care what people think of me. This is me in rawest form.

3. I’d rather be hated for who I am than loved for who I am not

4. I might not be where I want to be yet, but I get closer everyday

5. One day, I hope to be a happily married old man telling wild stories from his wild youth.

6. I got to where I am today by being me

7. Don’t like me? Don’t care.

8. I’m out here hustlin’ to claim what’s mine

Best Instagram Bio to Get Followers

1. Follow Me To Greatness

2. thank you, come again.

3. Don’t know what to do? You can start by hitting that follow button.

4. Follow my [adjective] story

5. Click the follow button to be part of my [adjective] journey

6. Wanna know my story? Press that follow button.

7. Pls follow us on Instagram

8. My story will inspire you, so be sure to hit that follow button

9. Follow me to get a behind the scenes look at my life

10. Follow along to witness history in the making

Great Instagram Bios

1. 🍂🍃Falling for you 🍂🍃

2. ☕Stressed, blessed, and coffee obsessed ☕

3. Having the time of my life ⏰🎉

4. Looking at the world through 🌹colored glasses

5. I’m sweet like honey 🍯

6. 🌟Sending my selfies to NASA because I’m a star 🌟

7. Please cancel my subscription to your issues

8. Status Update: Currently hungry 🍔🍟🌭🌮🥗🍪

Instagram Bio Puns

1. They call me Febreeze because I’m so fresh

2. Don’t kale my vibe

3. Follow my Instagram or I’m nacho friend anymore

4. My Instagram account is very a-peel-ing

5. Seas the day

6. I’m pawsome and currently having a purrfect day

7. Spending my days in a well so I can say they’ve been well spent

8. Artists never retire, they withdraw instead

9. I’ve been told ‘You are what you eat.’ Guess I ate a sexy beast this morning.

10. My name ain’t Mary but I’m still poppin’

Simple Bio for Instagram

1. I’m the exception

2. Simple but significant

3. Doing better

4. Rollin’ with the homies

5. Pretty & Profitable

6. Glitter is the only option

7. Anything but predictable

8. I see beauty in everything

Funny Instagram Bios

1. I apologize for anything I post while hungry

2. Humble, with just a hint of Kanye

3. Sassy, classy with a touch of badassy

4. One day, I hope to become a grown up

5. Used to think I was a tad indecisive, but now I’m not quite sure

6. Life is short so I’m smiling while I’ve still got all my teeth

7. Relationship status: Netflix and ice cream

8. The bags under my eyes are Chanel

9. Instagram bio currently loading

10. I’m a social media guru. No, really, I am.

Cute Instagram Bios

1. So many of my smiles are because of you

2. So grateful to be sharing my world with you

3. All your dreams can come true and I’ll make sure of it

4. My life is better than my daydreams

5. Sprinkling kindness everywhere I go

6. I love my followers more than life itself

7. Don’t regret the opportunities you were too afraid to take

8. Sometimes we could always use a little magic – don’t hide the magic within you

Perfect Bio for Instagram

1. Not like the rest of them

2. Oh, you 😊

3. One of a kind

4. The best things in life are really expensive. You can have me for $7 billion 😉

5. Aloha 🌴🌴🌴🌴🌴🌴

6. Life’s short, eat the cake 🍰

7. Adding a little sparkle to your day ✨

8. My greatest fear isn’t starting. My greatest fear is not making it to the top.

Business Bio for Instagram

1. I believe in helping people

2. Putting customers first since 2013

3. Official home of (brand name) on Instagram

4. Share your photos with us using #(brand name)

5. 🌎 Free international shipping

6. Contact us: name@email.com

7. Great selection of (type of products) merch

8. Check out our best sellers below

Bio Captions

1. Enjoying every second of my life, follow along and see for yourself

2. Love 💗 and Peace ✌️

3. Mentally on the beach 🏖️

4. If you want the tea, follow me ☕

5. Dreaming bigger than my imagination can handle

6. Starting over

7. Just going with the flow 🌊

8. I’m sparkling like my water ✨

Myself Quotes for Instagram Bio

1. Keepin’ it real since 1999

2. I’m a limited edition, there’s only one me

3. In 2019, I’m going to be better than I’ve ever been before

4. Less talking, more action. Take a look at my pictures if you don’t believe me

5. I am worthy of the greatness I hold

6. I’m awesome (don’t worry I think you are too)

7. I’m not here to be average, I’m here to be the best

8. Always be yourself because an original is always more valuable than a copy

Swag Bio for Instagram

1. Even if you had instructions, you still couldn’t handle me

2. Anything but predictable

3. Be young. Be dope. Run the show.

4. I’d rather make mistakes than fake perfection

5. I don’t wipe tears, I wipe the people who created them

6. I’m like coffee: dark, bitter and too hot for you

7. In a world of average, I’m savage

8. Too glam to give a damn

Instagram Bio Quotes

1. Don’t care what you say about me I like the way I am

2. Love without limits

3. I’m suffering from an extreme case of not being a Kardashian

4. In a world of darkness look up at the stars

5. I’m so deep even the ocean gets jealous

6. All i do is win, win, win. No matter what.

7. In a world where you can have everything. Be a giver first.

8. You become what you believe, so believe in yourself

Instagram Bio Quotes Short

1. This is me

2. Follow me

3. Welcome to my Instagram

4. Check out the link below

5. This is my life

6. Screw perfect.

7. Meet (name)

8. …

9. This is my bio

Instagram Bio Text

1. Single. Determined. Living life.

2. Creating sunshine in the world

3. I wonder how many calories my exes burned jumping to conclusions

4. Always better together xoxo

5. You’ll never shine if all you do is throw shade

6. Just a little bit imperfect

7. Today’s the kind of day I live for

8. No one’s life is as perfect as their Instagram feed

Instagram Bio Inspiration

1. Everyday I create a life I love

2. I’m ready – let’s do this

3. Be a flamingo in the flock of pigeons

4. Making mistakes is better than faking perfection

5. Sprinkling a bit of magic

6. Sharing my happy thoughts

7. Capture every moment

8. I’m the rainbow 🌈 on the rainy day 🌧️

Instagram Bio for Fashion

1. I dress as if I’m about to see my arch nemesis

2. My clothes might not change the world, but I sure will

3. I’ll make you stop and stare

4. My clothes highlight my colorful life

5. Shopping is my therapy – hey, it’s cheaper 😉

6. “I need new clothes.” – Me, every damn day

7. My ex doesn’t go with my outfit

8. Money can’t be the root of evil since shopping brings people so much happiness

Fitness Bio for Instagram

1. Workout enthusiast and personal trainer

2. Helping you build healthier habits

3. When you feel like giving up, keep going

4. You are what you do, not what you say you’ll do

5. Do something today that your future self will thank you for

6. Today doesn’t need your excuses. Make it happen.

7. The worst workout is the one you didn’t bother to do

8. Train insane or remain the same

Instagram Bio for Models

1. Shh… I’m a Victoria’s Secret model. It’s such a big secret, not even Victoria knows

2. Full-time Instagram model – DM for business enquiries

3. The prettiest smiles hide the biggest secrets

4. I wear confidence on my sleeve

5. The most important part of a camera is the person in front of it

6. I take a lot of selfies for my future biographer

7. Life is short, make every selfie count

8. #Beyourselfie

Travel Bio for Instagram

1. I might not know who I am but I know where I want to be. Right here in paradise.

2. My best stories are found within the pages of my passport

3. I haven’t been there yet but it’s on my list

4. ⚫wanderlust ⚫a strong desire to travel

5. Join me on my next adventure!

6. Travel is the only thing you buy that makes you richer

7. I like taking the scenic route

8. Fill your life with experiences so you always have a great story to tell

Instagram Bio Examples

1. It’s better to be a lonely lion than a popular sheep

2. Wake. Play. Slay.

3. Creating the life of my dreams one day at a time

4. C’est la vie

5. I strive to impress myself

6. Single and living my best life

7. I may be a handful but hey you’ve got two hands!

Good Instagram Bios #2

• Creating a life, I love

• Simplicity is the key to happiness

• In a world of worriers, be a warrior

• We have tomorrows for reason

• I practice what I post

• She turned her can’t into can and her dreams into plans

• Creating my own sunshine

• Your life does not get better by chance. It gets better by a change

• You is kind, you is smart, you is important

Funny Instagram Bios #2

• Sassy, classy with a touch of badassy

• Recovering ice cream addict

• Relationship status: Netflix and ice cream

• Chocolate never asks me any questions, chocolate understands me.

• Kanye attitude with Drake feelings.

• Sometimes I just want to give it all up and become a handsome billionaire.

• Gifted napper, talker, and ice cream eater.

• I might look like I’m doing nothing, but in my head, I’m quite busy.

Cute Instagram Bios #2

• Recommended by 4 out of 5 people who recommend things.

• Fabulous ends in “us” coincidence? I think not.

• Sometimes we could always use a little magic – don’t hide the magic within you

• Fair is where you get cotton candy.

• Just keep swimming.

• Sharing my happy thoughts.

• You keep me safe. I’ll keep you wild.

Cool Instagram Bios #2

• Being myself – Everyone else is taken.

• Time is precious, waste it wisely.

• I’m a cupcake in search for her stud muffin

• The best things come from living outside of your comfort zone.

• No this isn’t a dream, this is my reality

• I already want to take a nap tomorrow.

• If I cannot do great things, I can do small things in a great way.

• When nothing goes right…. swipe!

Business Instagram Bios

• 👇 FLASH SALE THIS WEEKEND ONLY – 50% 👇

• A creative message describing your unique selling point.

• Check out our best sellers below.

• Click the link below to shop our Instagram.

• Free international shipping.

• Share your photos with us using # (branded hashtag).

• Contact us: (email address).

• We 💜 seeing your purchases! Tag us @(yourInstagramname), #(your hashtag)

Instagram Bio Quotes

• Simplicity is the key to happiness.

• In a world of darkness look up at the stars

• To love oneself is the beginning of a life-long romance.

• I would rather die of passion than of boredom.

• Whether you think you can or you think you can’t, you’re right.

• Together we could be unstoppable

• Wanting to be someone else is a waste of who you are

• Creativity solves everything.

Instagram Bio Ideas for Girls #2

• Turning my dreams into my vision and my vision into reality.

• Sand in my toes and saltwater in my curls.

• I’m a woman with ambition and a heart of gold

• Sometimes depressed, stressed…, but still well dressed.

• Happiness never goes out of style

• Smart. Strong. Silly. Straight up class act.

• Who runs the world? ME.

• Always give 100% — unless you’re donating blood.

Instagram Bio Ideas for Guys

• Born to express, not impress.

• I got here by being me, so I’ll continue being me.

• Kilometers are shorter than miles. To save gas I’ll take my next trip in kilometers.

• I’m out here hustlin’ to claim what’s mine.

• I’d rather be hated for who I am than loved for who I am not

• I don’t care what people think of me. This is me in the rawest form.

• Risk taker. Adventurer. Globetrotter. Living my dreams.

• I might not be where I want to be yet but I get closer every day.

Clever Instagram Bios

• I’m real and I hope some of my followers are too.

• Sweet as sugar, tough as nails.

• Catch flights not feelings.

• I can’t remember who I stole my bio from or why.

• Currently saying yes to new adventures

• Everyone else was taken so this is me

• I’m cool, but global warming made me HOT

• People call me Sara but you can call me tonight 😉

Dope Instagram Bios

• Simply look at me. God is amazingly creative.

• Stress does not go with my outfit!

• I speak fluent sarcasm!

• Don’t dm. Telepathy only!

• Remember it’s just a bad day, not a bad life.

• Life on earth is expensive, but it includes a free trip around the sun.

• I’m not actually online, it’s just an optical illusion.

• Work hard for 5 days to enjoy the 2 days to the fullest.

Unique Instagram Bios

• 🍂🍃Falling for you 🍂🍃

• Looking at the world through colored glasses.

• Please cancel my subscription to your issues

• Don’t study me. You won’t graduate 🎓

• To a great mind. Nothing is little.

• Who needs friends? My PC is user friendly.

• Beware of geeks bearing formulas.

• Weird is a side-effect of awesome.

Aesthetic Instagram Bios

• Kind words cost nothing.

• Simple hug and cure big issues of life.

• Sometimes, the fear of losing someone is making us losing them

• Sorry for taking the same boring face every day.

• You have ruined the melody of my favorite song.

• Stay busy, they do not deserve you.

• Firstly, try to learn to make yourself happy.

• I am getting a chance to tell my feelings to you.

Professional Instagram Bios

• Press that follow button to know my story.

• Turn that blue follow button to white.

• Follow me to get a behind the scenes look at my life

• Wanna know my story? Press that follow button.

• Follow me then follow the link below!

• My story will inspire you so be sure to hit that follow button.

• I’m on my journey. Join me by following along.

• You see, everyone has a story but mine is a mystery. Follow me.

Classy Instagram Bios

• Not everyone has to like me, Not everyone has taste.

• In a world of average, I’m savage.

• Even if you had instructions, you still couldn’t handle me

• Keep the dream alive: Hit the snooze button.

• You can’t make everybody happy, you aren’t a jar of Nutella.

• Don’t be afraid to be the full package.

• I am fire and ice. People fear my cold and crave my warmth.

• Better an oops than considering a what if.

Simple Bios for Instagram

• Welcome to my world.

• This is me.

• I got nothing.

• Meet (name).

• So far, so good.

• Thanks for checking in!

• Happy stalking!

• Happy thoughts

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All credits to Oberlo.com for the awesome Instagram Bio