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Crafting Digital Narratives
I'm actively seeking fresh challenges in Content Creation and Digital Marketing.
If you're looking for a specialist who can transform ideas into engaging content, simplify complex concepts,
and drive impactful social media campaigns, let's explore possibilities together.
You can easily contact me at
ABOUT ME
ABOUT ME
Hi, I’m Inna Kramarenko, a Digital Marketing Specialist and Content Writer with 9 years of hands-on experience across diverse industries and over 50 diverse projects under my belt — from beauty salons and language schools to news portals and B2B services. Every bit of my expertise comes from rolling up my sleeves and diving into real projects.
Experienced in SEO, Content Strategy, Digital Marketing Strategy, Social Media Management, and Paid Advertising, adept at crafting compelling content and driving impactful campaigns.
Skilled in enhancing brand visibility, boosting website traffic, and fostering client connections through content strategies.
EXPERIENCE
EXPERIENCE
FREELANCER Digital Marketing Manager, Social Media Manager
September 2019 - Present
I have cultivated a robust skill set encompassing the following key areas:
Content Creation: I specialize in developing engaging and tailored content for social media platforms, leveraging text, images, videos, and graphics to resonate with diverse audiences.
Content Strategy: I excel in crafting comprehensive content strategies aligned with clients' objectives, target demographics, and brand voice to drive impactful digital campaigns.
Paid Advertising: Proficient in designing and managing paid social media advertising campaigns that effectively broaden audience reach and achieve specific campaign goals.
Social Media Audits: I conduct thorough audits of existing social media accounts, identifying optimization opportunities to enhance performance and engagement.
Consultation and Training: I provide personalized consultations and training sessions to empower clients with the latest social media best practices, fostering their digital growth and proficiency.
Website Content Creation: Skilled in developing compelling written content for websites that engages visitors and enhances overall user experience.
SEO Practices: I implement SEO best practices to enhance website visibility and improve search engine rankings, ensuring content remains discoverable and relevant.
Content Optimization: I regularly update and optimize website content to align with current SEO trends and maintain relevance, driving sustained organic traffic growth.
Performance Analytics: I analyze and report on the performance of social media and website content, utilizing insights to refine strategies and maximize engagement and conversion rates.
Project Management: I coordinate cross-functional teams and stakeholders to ensure seamless execution of content projects, meeting deadlines and exceeding client expectations.
Client Communication: Maintaining proactive communication with clients, I provide regular updates, gather feedback, and adapt strategies as needed to achieve mutual goals.
This comprehensive experience equips me with the expertise to deliver impactful content strategies, drive engagement, and foster lasting client relationships in the dynamic digital landscape.
ELIT-WEB Content Manager
June 2019 - November 2019
I honed my skills across various facets of content creation and social media management:
Tailoring Social-Ready Content: Specializing in crafting content tailored to fit the unique dynamics of diverse social media platforms, ensuring maximum engagement and relevance.
Visual Expertise: Proficient in image editing and adept at aligning visuals with each platform's aesthetic standards, enhancing content impact and viewer retention.
Effective Promotion Strategies: Successfully designing compelling banners for promotions and giveaways, driving participation and amplifying brand visibility.
Cross-Linguistic Adaptation: Skilled in rewriting and translating articles to bridge language barriers, facilitating seamless communication across international audiences.
Community Engagement: Diligently moderating online communities to foster a safe and interactive digital environment that encourages meaningful interactions.
This extensive experience has equipped me with a versatile skill set, enabling me to create compelling content and cultivate valuable digital connections effectively.
SOC-PRO Content Creator
June 2016 - June 2019
Throughout my career, I've thrived in roles that blend content management with client interaction, showcasing a versatile skill set:
Crafting Social-Ready Content: I excel in tailoring content to fit the unique nuances of various social media platforms, ensuring each piece resonates effectively with its intended audience.
Building Strong Client Relationships: I prioritize transparent and responsive communication with clients, adeptly addressing their promotion-related queries and fostering trust through clear dialogue.
Creating Compelling Reviews: My expertise lies in crafting persuasive product and service reviews that not only showcase features but also enhance brand perception and instill confidence in potential customers.
Article Optimization and Translation: I am skilled in optimizing articles for readability and SEO while bridging language gaps through accurate translation. This has significantly expanded content reach and audience engagement across diverse linguistic demographics.
This diverse experience has equipped me with the strategic insights and practical skills necessary for seamless content management and impactful client engagement.
PORTFOLIO
PORTFOLIO
DRUK
DRUK
DRUK Engine is advanced Ukrainian MIS software designed to streamline the management of a modern print house. It serves as an invaluable assistant in customer relations, production workflows, website creation, and real-time order cost calculations, ensuring efficiency and precision at every step.
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As a Content Strategist, I oversee the comprehensive management of digital presence, including planning, writing, advertising, and growth initiatives. I am responsible for the development and execution of effective content strategies that align with brand objectives and engage target audience.
My role encompasses:
Crafting and executing content strategies for website.
Full management of social media platforms Facebook, Instagram, LinkedIn: planning, writing, advertising, and audience growth.
Developing and optimizing website content through SEO practices.
Creating engaging and informative written content for the website on three languages - English, Ukrainian and Russian.
Collaborating on the visual design and layout of the website to improve user experience.
Through these efforts, I aim to increase online presence, drive engagement, and support the overall growth of the company.
Check some posts and articles here:
Results
Results
Content Engagement Growth: Increased average time spent on website pages by 150% through compelling content and enhanced user experience.
Enhanced Social Media Consistency: Implemented regular posting schedule across Facebook, Instagram, and LinkedIn, ensuring consistent and timely delivery of content.
Content Reach and Impressions: Expanded content reach with a 50% increase in impressions across all digital channels, fostering greater brand visibility and awareness.
Content Performance Analysis: Conducted website content performance analysis resulting in a 28% increase in pages per session, indicating improved content relevance and engagement.
Content Collaboration and Cross-Channel Integration: Successfully integrated content strategies across multiple platforms, resulting in a 30% increase in cross-channel engagement and consistency in brand messaging.
Brand Mentions and Sentiment Analysis: Monitored and enhanced brand mentions across digital platforms, achieving a 50% increase in positive sentiment and brand advocacy.
STRIVER
STRIVER
IV Striver is a leading provider of IV therapy with years of experience in the field, dedicated to enhancing the well-being of its clients through innovative and effective treatments. Chicago, USA based company.
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As a Social Media Manager, I have played a pivotal role in enhancing the company’s digital presence. My responsibilities have included developing and executing a robust content strategy, creating engaging social media content, managing targeted advertising campaigns, and conducting detailed audience research.
My role encompasses:
Developing a comprehensive content plan to effectively promote IV therapy services on social media, meticulously planning text content and creating visually engaging images for publications.
Crafting compelling and informative text content alongside visually appealing images for social media posts, ensuring alignment with the brand's voice and goals.
Designing and managing targeted advertising campaigns, optimizing interactions with posts, growing the subscriber base, and driving traffic to the website.
Conducting thorough audience research to identify and target the most relevant demographics for IV therapy services, enhancing the precision of marketing efforts.
Developing a strategic content plan for social media Stories, ensuring consistent daily publication to maintain engagement and interest.
Through these strategies, IV Striver successfully engaged its target audience on social media, increased website traffic, and dynamically promoted its services.
Results
Results
Growth in Subscriber Base: Grew social media followers by 61% over the course of the year through targeted advertising and engaging content.
Consistent Content Delivery: Maintained a daily posting schedule for social media Stories, resulting in a 40% increase in overall social media activity.
Increased Social Media Engagement: Achieved a 100% increase in likes, comments, and shares on social media posts within three months.
TYMCHUK.DOCTOR
TYMCHUK.DOCTOR
Dr. Oleksiy Tymchuk, a skilled dentist initially based in Kherson, Ukraine, expanded his practice to Rivne, Ukraine, and later to a dental clinic in Sweden.
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In my role as Social Media Manager for Dr. Oleksiy Tymchuk, I focused on expanding his online presence across diverse geographical locations. Most of the content was crafted in Ukrainian, tailored specifically for local audiences on social media platforms. I recommend reviewing our social media activity, as well as exploring the English version of the website.
My role encompasses:
Optimizing social media pages on Facebook and Instagram with compelling descriptions and visually appealing layouts.
Creating visually engaging posts, stories, and promotional content that aligned with Dr. Tymchuk's professional image.
Developing a structured content calendar to ensure consistent and informative social media updates.
Engaging with the online community through active monitoring of comments and utilizing Instagram Stories for interactive updates.
Managing targeted advertising campaigns to drive interaction with posts and increase website traffic.
Writing website content and promotional banners that reflected Dr. Tymchuk's unique voice and style.
Infusing Dr. Tymchuk's personality into content to differentiate his brand and enhance personal branding efforts.
These efforts contributed to strengthening Dr. Oleksiy Tymchuk's personal brand and establishing a robust online presence that resonated with his diverse audience in various practice locations.
Check some posts here:
Results
Results
Increased Engagement: Achieved a 150% increase in social media engagement metrics (likes, comments, shares) within the first nine months.
Enhanced Online Presence: Expanded Dr. Tymchuk's online reach by 30%, connecting with a broader audience across multiple locations.
Improved Website Traffic: Boosted website traffic by 40% through targeted advertising campaigns and compelling content.
Brand Consistency: Maintained a consistent brand image across all social media platforms, reinforcing Dr. Tymchuk's professional reputation.
Community Building: Fostered a sense of community among followers, resulting in higher interaction rates and improved patient retention.
Check some designs and ads here:
INSIGHTOUT
INSIGHTOUT
Insight Out stands as the leading escape room experience in Vilnius, Lithuania, renowned for its cutting-edge integration of technology and innovative approach without traditional combination locks.
As a Social Media Manager, I played a pivotal role in enhancing the brand's online presence and customer engagement. Leveraging strategic content planning, captivating storytelling, and targeted advertising, I drove traffic to the website, increased bookings for escape room experiences, and boosted sales of gift certificates.
My role encompasses:
Developing and executing dynamic content strategies for daily Instagram and Facebook Stories to engage the audience.
Designing visually captivating Stories that direct viewers to the website for booking and purchasing.
Creating and implementing targeted advertising strategies to promote bookings and gift certificate sales.
Implementing effective strategies to increase website traffic and facilitate seamless customer conversions.
Growing social media following through compelling content and strategic promotional efforts.
Through these initiatives, Insight Out has successfully enhanced audience engagement and achieved significant growth in both bookings and sales, reinforcing its position as a leader in immersive escape room experiences in Vilnius.
Results
Results
Increased Website Traffic: Achieved a 40% increase in monthly website visits through effective social media campaigns and content optimization.
Bookings Growth: Facilitated a 30% increase in escape room bookings over six months by implementing targeted advertising campaigns and compelling storytelling.
Gift Certificate Sales: Boosted gift certificate sales by 15% through strategic promotional efforts and optimized call-to-action strategies on social media channels.
Audience Growth: Expanded social media following by 18%, reaching a broader audience and increasing brand awareness in the escape room market.
KIBERNETIKI
KIBERNETIKI
Kibernetiki is a ukrainian cutting-edge network of technology stores that cater to tech enthusiasts and professionals.
As a Advertising Manager, I played a key role in driving brand visibility, online sales, and website traffic. Utilizing strategic advertising campaigns and in-depth audience targeting, I ensured that "Kibernetiki" reached its tech-savvy customer base effectively and efficiently.
My role encompasses:
Strategically planning and managing advertising campaigns to promote "Kibernetiki" products and services.
Conducting in-depth audience research to identify ideal customer profiles for specific products, and continuously testing and refining audience segments to optimize campaign performance.
Implementing social media advertising strategies to drive online sales, leveraging targeted marketing to increase conversion rates.
Enhancing website traffic and brand recognition through effective social media advertising campaigns.
Through these responsibilities, I contributed significantly to Kibernetiki's success by enhancing its online presence, driving sales, and increasing customer engagement in a highly competitive technology market.
Results
Results
Brand Awareness: Expanded brand awareness, reaching a broader audience and solidifying Kibernetiki as a leader in the tech retail market.
Increased Online Sales: Achieved a 33% increase in online sales through targeted social media advertising campaigns.
Website Traffic Boost: Boosted website traffic by 50%, enhancing overall brand visibility and customer reach.
Improved Conversion Rates: Enhanced conversion rates by 25% through precise audience targeting and refined marketing strategies.
Audience Engagement: Increased social media engagement by 70%, resulting in higher interaction rates and customer retention.
CERTIFICATES
CERTIFICATES
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