How Cloud based MDM provides the key to your personalized customer Journey

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Customer data usually resides in many different places in an organization and in each location it is stored in a different way and form. This silo culture creates great complexity as collating the data and discovering which form is accurate is a tedious and time-consuming process. Cloud based MDM allows us to overcome the traditional issues faced in MDM as it provides not only a structure for the centralized processing & storage of master data, but also the infrastructure to deliver insightful & digestible data to the enterprise at scale. This enables organizations to achieve value within weeks rather than months. Having such an agile and flexible solution in place makes it possible to uncover new customer trends and individual traits that then provide the foundations for the business to provide a truly unique experience.

With the acceptance and implementation of Cloud based master data we unlock a new level of potential for MDM as we create not only a 360 view of the customer, but also fuel new partnerships between MDM and data sciences to advance predictive capabilities and new possibilities for the customer.

Key talking points

· How can we secure and deal with sensitive customer data?
· How to support business users in evolving MDM?
· How do we collate & clean our customer data to create a single source of truth?
· How can we use the cloud to deliver MDM at scale?
· Developing the idea of ‘MDM as a service’ within the organization
· Building personalized customer profiles for a 360 understanding
· Adding context to our customer data whilst maintaining its purity
· Strengthening the relationship between MDM & data analytics

Meet the Moderator

Marielle Verschoor
MDM Product Specialist
Informatica
In my current role as Business 360 solution architect for EMEA at Informatica my aim is to support companies in achieving their business goals and drivers. I recommend approaches based on their existing solutions landscape augmented with new technologies. I help companies understand the business value new technologies bring and help create buy in for change.

Meet the Speakers

A.J Varganin

Director, Digital Analytics Tools & Platforms - MDM

Pfizer

Currently, A.J. Varganin is the Director, Engineering – Master Data Management in Pfizer’s Digital Analytics, Tools, & Platform group and is responsible for innovation, integration, and implementations. Since joining Pfizer in 2006, he has held various positions/roles in data management, analytics, reporting, etc.

Overall, A.J. has 25+ years of experience in systems/software engineering, integration, and IT spanning all phases of life-cycle development. Prior to joining Pfizer, he worked at Dendrite, Computer Sciences Corp., Magnavox, and Northrop. He held positions as an engineer, chief engineer/architect, technical account manager, and program/product manager, while working in software development, technology R&D, and consulting services areas.

Yaniv Naor

Senior Global Master Data Management
Hugo Boss

As a devoted data enthusiast, Keynote speaker and author, Yaniv currently serves as HUGO BOSS's senior global Master Data Management & Digital transformation business lead. He is an experienced global enterprise business leader and strategist in Master Data Management, Data Governance & Digital Transformation. Following a career that spans occurs 17 years in the fields for Supply Chain , Logistics , HR , ERP & CRM ,Yaniv has Led multiple enterprise system integrations of Enterprise Data Management ,Data Governance and solution architecture across various industries (pharmaceuticals , A&D (Aerospace and Defence) , consulting , fashion , retail ) and serves as a thought leader / influencer and visionary.

Martin Treder
Head of MDM, Business Partner
Boehringer Ingelheim

Martin is a studied Mathematician and hands-on Data Executive with 25 years of experience in international

corporations. During the past decade, Martin established and led the international Data Management organisations

of DHL Express, TNT Express and FedEx Express, covering the areas of Data Governance, Masterdata Management,

Data Modelling, Data Quality, Data Science and Data Analytics. After working as a Data Strategy consultant and

writing two books about Data Management, he is now Head of MDM BP at Boehringer Ingelheim, one of the world’s top-20 pharmaceutical companies. Martin’s focus is on bridging the gap between technology and business.

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