A business may also want to visualize processes and activities. This infographic example on supply chain analysis could easily have been a boring document. Instead, the topic is covered more thoroughly and succinctly in an infographic:
The use of visual elements in an infographic can help enhance the overall effectiveness of the communication. Here are some key points highlighting the importance of using visual elements in an infographic:
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In summary, the use of visual elements in infographics is critical for conveying complex information in a more accessible and engaging manner, enhancing comprehension, improving retention, and increasing overall audience engagement and appeal.
For example, we can enclose related elements within an outline or a shape. Most infographics, like the sample below, use this tactic to break up the design into multiple sections, making the graphic easier to scan.
Alternatively, when the structure of the information is the main focus of the infographic (like in an organizational chart or a flow chart) it can be helpful to explicitly connect related elements with lines. Like in this marketing flow chart infographic:
Making a data-heavy infographic and need help visualizing your data? Check out our guides on designing effective charts and choosing the best charts for your infographic.
An infographic example is a visual representation of information. Infographics examples include a variety of elements, such as images, icons, text, charts, and diagrams to convey messages at a glance.
Create professional infographics in a matter of minutes. No more searching for Microsoft Office files on your device, in your G Suite account or in iCloud. Have everything you need in one place, accessible at any time and reuse them in your presentations. Start with our professional infographic templates or create your own.
To make a good infographic, you need to stick to just two or three fonts and colors, stay away from large blocks of text, and utilize data visualization tools and other design elements. Learn more about how to make an infographic.
Infographics vary in size based on their use cases. Infographics for social media are likely to be small and horizontal, while infographics for blog posts are likely to be much longer in length. Learn more about infographic dimensions.
Once you pick an infographic template, adjust the colors, change the fonts, and add in your own text. Add your company colors to make your visual content fit your brand. With a premium account, you can have custom fonts and custom brand color schemes.
Make engaging infographics by adding images, icons, illustrations, and gifs with the drag and drop editor. Pick from a library of free images and visual assets to create an infographic that stands out or upload your own images into our free infographic maker.
Create infographics to promote your product, explain a feature, and present any other type of information for your business or department. You have access to a vast library of icons, free images, text styles, and illustrations to make an infographic online.
Make school presentations stand out by including your own infographics. From historic events to science projects, any topic is more interesting with a visual. With Piktochart, infographic creation is easy and fast. Start editing one of the free templates.
Explain health risks, educate about medical topics, create visuals for summits, and inform the public through professional medical infographics. Professionals working in the healthcare industry use our infographic maker to create visuals without having design skills.
Infographics (a clipped compound of "information" and "graphics") are graphic visual representations of information, data, or knowledge intended to present information quickly and clearly.[1][2] They can improve cognition by using graphics to enhance the human visual system's ability to see patterns and trends.[3][4] Similar pursuits are information visualization, data visualization, statistical graphics, information design, or information architecture.[2] Infographics have evolved in recent years to be for mass communication, and thus are designed with fewer assumptions about the readers' knowledge base than other types of visualizations.[5] Isotypes are an early example of infographics conveying information quickly and easily to the masses.[6]
Infographics have been around for many years and recently the increase of the number of easy-to-use, free tools have made the creation of infographics available to a large segment of the population. Social media sites such as Facebook and Twitter have also allowed for individual infographics to be spread among many people around the world. Infographics are widely used in the age of short attention span.[citation needed]
In newspapers, infographics are commonly used to show the weather, as well as maps, site plans, and graphs for summaries of data. Some books are almost entirely made up of information graphics, such as David Macaulay's The Way Things Work. The Snapshots in USA Today are also an example of simple infographics used to convey news and current events.[7]
Modern maps, especially route maps for transit systems, use infographic techniques to integrate a variety of information, such as the conceptual layout of the transit network, transfer points, and local landmarks. Public transportation maps, such as those for the Washington Metro and the London Underground map, are well-known infographics. Public places such as transit terminals usually have some sort of integrated "signage system" with standardized icons and stylized maps.
The infographics created by Peter Sullivan for The Sunday Times in the 1970s, 1980s, and 1990s were some of the key factors in encouraging newspapers to use more infographics. Sullivan is also one of the few authors who have written about information graphics in newspapers. Likewise, the staff artists at USA Today, the United States newspaper that debuted in 1982, established the goal of using graphics to make information easier to comprehend. However, the paper has received criticism for oversimplifying news stories and for creating infographics that some find emphasizes entertainment over content and data. Tufte coined the term chartjunk to refer to graphics that are visually appealing to the point of losing the information contained within them.
Likewise, television began to incorporate infographics into the viewers' experiences in the early 2000s. One example of infographics usage in television and in pop culture is the 2002 music video by the Norwegian musicians of Ryksopp, for their song "Remind Me." The video was composed entirely of animated infographics.[25] Similarly, in 2004, a television commercial for the French nuclear technology company Areva used animated infographics as an advertising tactic. Both of these videos and the attention they received have conveyed to other fields the potential value of using information graphics to describe complex information efficiently.
Many businesses use infographics as a medium for communicating with and attracting potential customers.[27] Information graphics are a form of content marketing[28] and have become a tool for internet marketers and companies to create content that others will link to, thus possibly boosting a company's reputation and online presence.[29]
Religious denominations have also started using infographics. For example, The Church of Jesus Christ of Latter-day Saints has made numerous infographics to help people learn about their faith, missionaries, temples, lay ministry, and family history efforts.[30]
Infographics are finding a home in the classroom as well. Courses that teach students to create their own infographics using a variety of tools may encourage engagement in the classroom and may lead to a better understanding of the concepts they are mapping onto the graphics.[citation needed]
With the popularity of social media, infographics have become popular, often as static images or simple web interfaces, covering any number of topics. Such infographics are often shared between users of social networks such as Facebook, Twitter, Pinterest, Google+ and Reddit. The hashtag #infographic was tweeted 56,765 times in March 2012 and at its peak 3,365 times in a span of 24 hours.[citation needed]
Infographics are effective because of their visual element. Humans receive input from all five of their senses (sight, touch, hearing, smell, taste), but they receive significantly more information from vision than any of the other four.[32] Fifty percent of the human brain is dedicated to visual functions, and images are processed faster than text. The brain processes pictures all at once, but processes text in a linear fashion, meaning it takes much longer to obtain information from text.[2] Entire business processes or industry sectors can be made relevant to a new audience through a guidance design technique that leads the eye. The page may link to a complete report, but the infographic primes the reader making the subject-matter more accessible.[33] Online trends, such as the increasingly short attention span of Internet users, has also contributed to the increasing popularity and effectiveness of infographics.[citation needed]
When designing the visual aspect of an infographic, a number of considerations must be made to optimize the effectiveness of the visualization. The six components of visual encoding are spatial, marks, connection, enclosure, retinal properties, and temporal encoding.[4] Each of these can be utilized in its own way to represent relationships between different types of data. However, studies have shown that spatial position is the most effective way to represent numerical data and leads to the fastest and easiest understanding by viewers.[3] Therefore, the designers often spatially represent the most important relationship being depicted in an infographic. e24fc04721