2014 field trip to vml

Kathy Hudson, Director of Human Resources gave this advise for applying to VML:

• only apply for work that you qualify for...she used the term fit.
• watch the typos
• good cover letter...tailor each one
• must have online portfolio
• bring your own laptop too interview
• internships and freelance work counts as professional experience.
• talent zoo...job postings site is primary posting/searching resource.
• resumes and portfolios are reviewed prior to interview.
• interviews last for 2 to 3 hours and involve meeting with a mix of people... creative and not.
• they use post grad internships for 3 months to try out new hires before committing to them long-term

Doug Berger showed about 10 pitch reels to show the types of projects they are currently working on. These pitch reels are one of the common pieces of media that their creatives make on an ongoing basis. they are considered "business-to-business" media and are not seen by the public.

• On-line games used to be a main-stay but are waning
• Animated banners & webisodes (output as video) are the main Flash use-case.
• Campaigns are integrated ... web , Youtube, mobile apps, Flash banner, social media, on-line events
• "Experience Design" group used to be called ux group... because they have been tasked with outlining cross-platform strategies.
• Twitter, instagram, YouTube, vine, Facebook are now as important, if not more important as web sites.
• Social Media creative work includes: animation, live action video, games and still images delivered in small bites and series (like web-i-sodes or social games)

the Krave facebook game is multi story - user driven - socially intgrated... users write stories using available story assets. Then the game software assembles the story and creates a video in near real-time. Players can then watch video and share it on Facebook. Winners, are chosen and posted on Facebook.