🌐 Digital Leap: Redefining Public Transit Through Innovation

🔧 MVP Focus: Solving for What Matters

In building a Minimum Viable Product (MVP), I focused on the main pain points: 

• Real-time balance visibility 

• Easy top-ups 

• Journey tracking 

I think an MVP should not only work well, but also excel in one or two key areas. Once we gain user trust, we can expand features like integrations with bikes, ride-sharing, or carbon tracking. 

🧠 The Mindset Behind the Product

This wasn’t just a design project. It was my real-world application of product thinking. I focused on understanding users through interviews and lived experiences. I defined a specific problem that was not addressed and had real consequences. Every screen was designed to solve an issue, rather than just occupy space. I considered scale and policy, recognizing that transportation relates to regulations and inclusivity. As a founder and product builder, I approached this project as though it were a startup. I validated pain points, shaped a value proposition, and made changes based on user feedback.

💭 What I Learned

• Simplicity wins: even power users want fewer steps

• UI isn’t just visual, it’s emotional trust

• Designing for accessibility (color contrast, font sizes) expands reach

• Public sector solutions need to be secure, scalable, and inclusive

🚀 What’s Next?

• Partnering with NTA, TFI or a private transit startup for real-world piloting

• Expand the prototype into a clickable web demo

• Test it with actual users across Dublin demographics

• Explore open-loop payment integrations