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TRIP's podcast is dedicated to raising awareness of new research practices for inclusion, challenging the status quo, and identifying assumptions in the industry by talking to people who are pushing in the insights industry.
TRIP's podcast is dedicated to raising awareness of new research practices for inclusion, challenging the status quo, and identifying assumptions in the industry by talking to people who are pushing in the insights industry.
We love creating impact with thought leadership and conversation of inclusivity with cross-functional guests including entrepreneurs, independent consultants, internal corporate researchers & insights professionals, and academia.
We love creating impact with thought leadership and conversation of inclusivity with cross-functional guests including entrepreneurs, independent consultants, internal corporate researchers & insights professionals, and academia.
We discuss the approach of casting a wider net and making better decisions by listening to your customers/audiences in a more inclusive way in this podcast mini-series.
We discuss the approach of casting a wider net and making better decisions by listening to your customers/audiences in a more inclusive way in this podcast mini-series.
Season 1, Episode 1
Season 1, Episode 1
Katie Koehler & Jocelyn Monahan
Katie Koehler & Jocelyn Monahan
Riot Games
Riot Games
In this episode, Katie Koehler and Jocelyn Monahan both share how inclusion drives their own work from an internal researcher perspective.
In this episode, Katie Koehler and Jocelyn Monahan both share how inclusion drives their own work from an internal researcher perspective.
They share the successes and challenges of implementing authenticity and representation in gaming. Katie shares some helpful tips as she has learned the importance of documentation in her own research to help other researchers. And Jocelyn shares how her own personal experience as a female in gaming has given her insight to product design changes to encourage inclusion for women in the social gaming environment.
They share the successes and challenges of implementing authenticity and representation in gaming. Katie shares some helpful tips as she has learned the importance of documentation in her own research to help other researchers. And Jocelyn shares how her own personal experience as a female in gaming has given her insight to product design changes to encourage inclusion for women in the social gaming environment.
This episode was recorded at the Riot Games offices in Santa Monica, California, thanks for having us!
This episode was recorded at the Riot Games offices in Santa Monica, California, thanks for having us!
Season 1, Episode 2
Season 1, Episode 2
Nikki Yeboah
Nikki Yeboah
San José State University - Assistant Professor of Communication Studies
San José State University - Assistant Professor of Communication Studies
Hear how to ‘review your own identities before going into the field’ from ethnographer, oral historian, storyteller, and educator Nikki Yeboah.
Hear how to ‘review your own identities before going into the field’ from ethnographer, oral historian, storyteller, and educator Nikki Yeboah.
Nikki reminds us that the insights field needs to look like everyone and while retrofitting inclusivity is not ideal, it’s what we’re all going to encounter in our work.
Nikki reminds us that the insights field needs to look like everyone and while retrofitting inclusivity is not ideal, it’s what we’re all going to encounter in our work.
She encourages us to restructure insights projects to give us the space to be inclusive in work and to value difference when the world is being organized around those insights - start from that perspective and build out.
She encourages us to restructure insights projects to give us the space to be inclusive in work and to value difference when the world is being organized around those insights - start from that perspective and build out.
Season 1, Episode 3
Season 1, Episode 3
Kayla Bright
Kayla Bright
Research Program Manager at Facebook
Research Program Manager at Facebook
In this episode, Kayla emphasizes the importance of being open to exploring different paths and speaking to people potentially outside of your initial scope. She calls to recruiters to voice their opinions to partners and stokeholds during recruiting process and to connections with others outside of your company who also work to recruit participants to share and learn ideas from.
In this episode, Kayla emphasizes the importance of being open to exploring different paths and speaking to people potentially outside of your initial scope. She calls to recruiters to voice their opinions to partners and stokeholds during recruiting process and to connections with others outside of your company who also work to recruit participants to share and learn ideas from.
In her role on the recruiting and compliance team at Facebook she has overseen a lot of recruiting since 2015! She and her team work to prioritize inclusivity throughout the entire recruiting and research process.
In her role on the recruiting and compliance team at Facebook she has overseen a lot of recruiting since 2015! She and her team work to prioritize inclusivity throughout the entire recruiting and research process.
She reminds us that to focus and prioritize inclusivity, you may have to slow down a little bit! Slow down to ensure researchers are keeping inclusivity a priority when scheduling and thinking more broadly to include more voices.
She reminds us that to focus and prioritize inclusivity, you may have to slow down a little bit! Slow down to ensure researchers are keeping inclusivity a priority when scheduling and thinking more broadly to include more voices.
Season 1, Episode 4
Season 1, Episode 4
Kerry Hecht
Kerry Hecht
CEO and Founder of Echo Market Research
CEO and Founder of Echo Market Research
Hear how to ‘recruit in a real way’ from a ‘market researcher lifer.’ Kerry calls on us all to do a better job of vetting, finding participants and go the extra step to create a feedback loop so the participants are learning to keep engagement higher.
Hear how to ‘recruit in a real way’ from a ‘market researcher lifer.’ Kerry calls on us all to do a better job of vetting, finding participants and go the extra step to create a feedback loop so the participants are learning to keep engagement higher.
When things get tricky (and fun) is when you have to not only go find people or organizations to assist but have to sell them on why it's important. Her company Echo is a unique and cutting edge agency designed to provide flexible solutions for brands, agencies and tech companies. Echo’s unique strategy and tactics provide a strong foundation to build on throughout the research process – and beyond.
When things get tricky (and fun) is when you have to not only go find people or organizations to assist but have to sell them on why it's important. Her company Echo is a unique and cutting edge agency designed to provide flexible solutions for brands, agencies and tech companies. Echo’s unique strategy and tactics provide a strong foundation to build on throughout the research process – and beyond.
“We have to evolve so be the solution and make sure the feedback is the right feedback, even though it can be a scary proposition to change gears.” - Kerry
“We have to evolve so be the solution and make sure the feedback is the right feedback, even though it can be a scary proposition to change gears.” - Kerry
Season 1, Episode 5
Season 1, Episode 5
Joey Kellner
Joey Kellner
Director of Strategy & Insights and owner of Impact Strategy Group
Director of Strategy & Insights and owner of Impact Strategy Group
How can research and insights have the most impact? By being designed for inclusivity (and flexibility to allow for inclusive learnings) from the beginning.
How can research and insights have the most impact? By being designed for inclusivity (and flexibility to allow for inclusive learnings) from the beginning.
In this episode Joey inspires teams to better understand their own. assumptions and engage in cross functional team members in the insights process, include and stakeholder interviews wherever possible and “bring those who weren’t on the research with you.”
In this episode Joey inspires teams to better understand their own. assumptions and engage in cross functional team members in the insights process, include and stakeholder interviews wherever possible and “bring those who weren’t on the research with you.”
He reminds us that while inclusivity is an important focus, it “doesn’t mean a lot until we are immersed in it!”
He reminds us that while inclusivity is an important focus, it “doesn’t mean a lot until we are immersed in it!”
Season 2, Episode 1
Season 2, Episode 1
Mary Ann Mendez
Mary Ann Mendez
Research Accessibility Consultant & Director-at-Large on the Northwest Insights Association Board
Research Accessibility Consultant & Director-at-Large on the Northwest Insights Association Board
Mary Ann walks us through her journey to becoming a go-to resource for researchers wanting to better accommodate participants with disabilities. Today she works directly with platforms directly to set the standards and guide both the accessibility and usability of research tools.
Mary Ann walks us through her journey to becoming a go-to resource for researchers wanting to better accommodate participants with disabilities. Today she works directly with platforms directly to set the standards and guide both the accessibility and usability of research tools.
As an advocate of ensuring disabled participants are not excluded from research, she emphasizes that small, simple shifts and inexpensive adjustments are sometimes what's needed to accommodate participants of all abilities.
As an advocate of ensuring disabled participants are not excluded from research, she emphasizes that small, simple shifts and inexpensive adjustments are sometimes what's needed to accommodate participants of all abilities.
“Accessibility is changing but usability is struggling. Understand that you have an opportunity to design your research from the beginning to include people with disabilities.“ – Mary Ann
“Accessibility is changing but usability is struggling. Understand that you have an opportunity to design your research from the beginning to include people with disabilities.“ – Mary Ann
Season 2, Episode 2
Season 2, Episode 2
Mickey Hill
Mickey Hill
Polling Inclusion: A New Challenge to Geographic Representation and Learning
Polling Inclusion: A New Challenge to Geographic Representation and Learning
Mickey shares her knowledge of political research for over 3 decades through her qualitative experiences. In our conversation we learn about the extensive screening process selecting respondents, checking your bias on navigating sensitive topics, and the importance of a large research team with multiple perspectives to builds learnings with less bias. Historically every day Americans did not give as much thought to polling research but recognizes the evolution that has occurred in modern times.
Mickey shares her knowledge of political research for over 3 decades through her qualitative experiences. In our conversation we learn about the extensive screening process selecting respondents, checking your bias on navigating sensitive topics, and the importance of a large research team with multiple perspectives to builds learnings with less bias. Historically every day Americans did not give as much thought to polling research but recognizes the evolution that has occurred in modern times.
"People need to reflect the communities they want to learn from, and it is important to match not just the racial background but the cultural background to gain trust and knowledge of opinions.“ – Mickey
"People need to reflect the communities they want to learn from, and it is important to match not just the racial background but the cultural background to gain trust and knowledge of opinions.“ – Mickey
Season 2, Episode 3
Season 2, Episode 3
Archie MS
A World of Perspective: A Migrant Perspective on Inclusive Insights
Archie, host of the I Am Not From Here podcast joined us on T.R.I.P to give voice to the migrant experience as a global citizen, UX researcher, and community wrangler. Tune in to hear how her cultural experiences challenge the research community to broaden their migrant point of view.
“Everyone says POC is people of color, I disagree. I think POC is a Pocket of Culture. As a society, we are not valuing people from different cultures and utilizing their knowledge. We are taking the time to understand the cultural variations, inherent bias, and the context in the decision-making process.” – Archie
Rebecca Mir
Rebecca Mir
Test. Learn. Act. Celebrate.; The new research cycle!
Test. Learn. Act. Celebrate.; The new research cycle!
In this episode, Rebecca lays out a foundation of how insights can cultivate empathy and how empathy has helped her research strategy by navigating the nuance of diverse beliefs and meeting people where they are. Hear how the Ad Council balances the challenges of soliciting information to build new campaigns and reaching different audiences using language that authentically connects with them to make an impact.
In this episode, Rebecca lays out a foundation of how insights can cultivate empathy and how empathy has helped her research strategy by navigating the nuance of diverse beliefs and meeting people where they are. Hear how the Ad Council balances the challenges of soliciting information to build new campaigns and reaching different audiences using language that authentically connects with them to make an impact.
“We use research to cultivate empathy in our audiences. People contain multitudes; research insights and deliverables remind us of it.” - Rebecca
“We use research to cultivate empathy in our audiences. People contain multitudes; research insights and deliverables remind us of it.” - Rebecca
The Ad Council uses the power of communications to tackle’s the nation’s most challenging issues. They are the only national nonprofit organization with media, advertising, and marketing professionals combined with empowering action and improving lives.
Dr, Renee Bhatti-Klug
Dr, Renee Bhatti-Klug
Create Spaces to Both be Brave and Belong
Create Spaces to Both be Brave and Belong
Renee, Founder of Culturally Intelligent Training & Consulting (CITC) talks to TRIP about how organizations can benefit from a framework to level-set teams so they are more aware of shifting dynamics that can be culturally bound to ultimately meet the needs and communicate with people who are different from us.
Renee, Founder of Culturally Intelligent Training & Consulting (CITC) talks to TRIP about how organizations can benefit from a framework to level-set teams so they are more aware of shifting dynamics that can be culturally bound to ultimately meet the needs and communicate with people who are different from us.
Get inspired to start building your openness, awareness and responsiveness (and what we can all learn from middle school lunch tables!)
Get inspired to start building your openness, awareness and responsiveness (and what we can all learn from middle school lunch tables!)
“If you don't have a strategy in place, it's hard to take action.” - Renee
“If you don't have a strategy in place, it's hard to take action.” - Renee
Trigger Warning: During discussion of Michelle McNamara’s book I’ll Be Gone in the Dark, the speaker briefly mentions rape
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