The Importance of Quality Packaging

Whether you’re a fortune 500 company or a self-employed entrepreneur operating through Etsy, Amazon, or Ebay; shipping quality can be just as important as the quality of the product itself. Choosing quality packaging can mitigate any potential of lost revenue, which can come as a result of damage sustained while your package was in transit. Although there are several courier services to choose from, they all utilize a similar process when it comes to getting a package from point A to point B. So your choice in packaging is the one factor that is completely autonomous. If you’re a novice-shipper, you probably haven’t given much thought to shipping boxes, but there are several different variations of cardboard boxes available. Taking a “one size fits all” approach can, in some cases, lead to financial consequences; if a product arrives damaged the intended party may either refuse to pay, or they may initiate a chargeback for funds that were already paid. There is a popular adage that says, “the best defense is a good offense”, which in layman terms means it’s better to be proactive rather than reactive. This philosophy can be applied to a number of different endeavors, but it should be considered gospel when it comes to business.

Why Die-Cut Boxes?

Now that we have addressed the importance of quality shipping, how does one go about selecting the best boxes for their shipping needs? In this particular context, size matters; it’s recommended that you ship using die-cut boxes. They are customizable corrugated cardboard boxes that can be sized to accommodate the item that you’re shipping. Basically, this means that your item will fit securely within the box, and shifting during transit will be greatly reduced. This represents a tremendous benefit over traditional boxes, as they require less interior packaging, such as foam peanuts and bubble wrap. Die-cut boxes can also be customized with unique graphics and colors that identify your brand. One of the most important factors in any company’s success is branding, and it doesn’t have to stop at Internet marketing and flashy business cards. A customized shipping box goes through several hands while it’s en route to it’s intended recipient; why not let this box serve as a marketing tool while it’s in transit.

Alternative Boxes

Die-cut boxes can be configured to accommodate any item; you’re only limited by your imagination. Yes, these boxes can be slightly more expensive than traditional cardboard boxes, but they do represent a superior alternative. However, if these types of boxes aren’t in your budget, there are a few pre-fabricated boxes that may fit your needs. Here are some of the most common prefabricated boxes available:

  • Regular Slotted: This is by far the most common style; the flaps on these boxes all have the same length. These boxes are intended for smaller lightweight items.
  • Half Slotted Boxes: These are similar in design to regular slotted boxes but without one set of flaps. This design makes it possible to simply slide items into the box; this box is generally used for heavier items.


The quality of your shipping container should ensure that your product reaches it’s intended recipient damage-free. Although die-cut boxes are the best option, there are other alternatives; it’s best to execute due diligence and select the appropriate option based on your shipping needs.