The quality and effectiveness of learning and development (L&D) activities can be assessed both formally and informally and show alignment to organisational performance. Our Profession Map encourages practitioners to view evaluation as learner engagement, transfer and impact.

Philips and Philips built on the Kirkpatrick model by adding return on investment (ROI). However, much ROI evaluating is carried out post project and does not build from a baseline. The arithmetic of ROI means that when a small cost learning intervention is set against a big project cost, it can look superficially impressive.




Importance Of Evaluating Learning Activities