Important points Before You Start Advertising on Facebook

Important points Before You Start Advertising on Facebook

Using Facebook is a great way to expand your reach, engage your leads, engage your audience, and transform your leads. Unfortunately, organizations do not fully exploit the potential of the platform as they can increase their R.O.I. by a factor of 10. However, Facebook ads are not just about pouring money into the platform and hope for an immediate storm.

You may have heard from many business owners that Facebook ads are a waste of money. They claim that their social media marketing campaigns are not working for them. However, people tend to underestimate the reach of Facebook. Indeed, most of their friends, family, and acquaintances are probably active on social media. However, it is difficult to imagine the extent of influence beyond their direct network.

Facebook's advertising revenue could reach nearly $ 95 billion by 2021. The 2020 pandemic generates $ 81 billion in revenue and cannot depress the platform's performance. As you can see, marketers continue to spend money on Facebook.

However, before you begin advertising on Facebook, you need to keep the following in mind:

1. Specify your goals

The type of marketing campaign you run depends on your business goals. Each organization has a different purpose. Since ancient times, managers have adopted S.M.A.R.T. With the definition of objectives. Target your goals, measurable, achievable, and relevant. Finally, the goal must have a deadline.

Therefore, if your goal is to enhance sales, you must specify a goal statement. The next step is to establish a target number that you can use to measure success. You must ensure that your objectives are attainable. If you just invest $1,000 in Facebook ads, you can't expect a $1 million return on investment. Ads need to be relevant to your goals, and ultimately, you need to define specific deadlines that are important to measuring performance.

However, some organizations are interested in promoting brand awareness and advocacy, so they may not be interested in pure interest. Whatever your goal is, you must know your goal from the start.

2. Craft your strategy

Once your business goals have been defined, the next step is to create a marketing plan. Check the settings in Facebook Ads Manager, and your strategy will work as a Bible. You need a general approach and a specific strategy for each campaign. The master plan should be flexible and based on business goals.

The game plan is important so that you don't get lost when you start Ads Manager. It's easy to go wrong when browsing Ad Manager because it takes care of your target audience, ad creation, budget, and placement. Your relatively inexperienced staff can easily backfire.

When confused, go back to your game plan and keep your aim in mind. The key questions are:

Who is my target audience? Are they cold or hot?

What product or service do you promote?

What are my goals for this particular ad?

What is their weakness? How to convert them?

How much budget do you need for this ad?

3.Who is your audience?

Facebook Insights provides the identity of your audience and important data on how your audience interacts with your business. The analysis helps to better understand how to improve relationships with them to achieve their overall goals. With the data at your fingertips, they are highly relevant and frequent, so you can now create effective ads. It is also necessary to identify the source of the traffic.

Unfortunately, Facebook doesn't have this feature, so it's not as easy as it sounds. Another solution is to analyze the data and create a landing page or tracking code that identifies the traffic that is the organic referral or target customer. Once you've set them up, you can reduce your click costs and optimize your budget by creating audience-related advertising content.

4. Produce different versions of the same ad

Fb allows advertisers to post up to five different headline versions for a reason. Social media platforms recognize the importance of creating different versions for more effective marketing campaigns. Although they are far apart, the ads must have the same purpose and the same target audience. The primary goal is to measure audience engagement for each ad.

You can now use the same data to properly equip your ads with relevant content to generate better reviews. You can remove the ads with the lowest C.T.R. The added benefit of multiple versions is that you can cycle these ads to make them look new.

5. Test your ad

In politics, strategists use test balls to measure the public's reaction to policies and laws. When running Facebook ads, don't underestimate the need for A / B testing. That way, you can experiment with different campaigns to narrow down your options.

One of the recommended approaches is to design different versions of your ad, from creating headlines and phrases to choosing to create images and videos. You can choose a custom audience for your test comics to get consistent and measurable results. Finally, create a schedule within 30 days. It might take a while, but in the end, you get better impressions and a higher R.O.I.

Also read: Best Social Media Marketing Tips For Small Business

Conclusion

Facebook is a great platform to run ads, but it can't speed up the process of reaching your goals. The good thing is that you can start with a tight budget, and it won't seriously affect your campaign. However, the learning curve is steep, and some organizations just don't have time to waste. Your best option may be to hire a professional to execute your campaign.