Poor planning cycles hamper growth, threaten successful sales and drive away your best sales leaders. Take a new approach: an integrated sales analytics and planning solution.
Help your salespeople reach quotas. Improve average profit margin per target market. Shorten the sales cycle. IBM® Planning Analytics lets you track and analyze sales rep performance, and sales capacity data in real time. Use the power of AI to gain an in-depth understanding of your target customers, optimize KPIs, increase lead generation and drive new business.
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As business leaders, we inevitably find ourselves quoting Tom Cruise’s line from Jerry Maguire: “Show me the money!” And it’s our job to lead our teams to where the money is.
Business leaders need to remember that making money is not only about bringing in more of it; learning how to stop losing it due to operational inefficiencies is equally important. This is true for any company, but especially those involved in any part of the supply chain, such as big manufacturers, distributors, retailers and e-commerce players that need to juggle thousands, and sometimes millions, of planning items.
One of the most effective ways to generate more revenue and to stop leaving money on the table is to hit two birds with one stone by streamlining sales and operations planning. Companies that have mastered the sales and operations planning process report an up to 31% revenue growth, an up to 46% inventory reduction and an up to 39% uptake in customer satisfaction. Using artificial intelligence (AI) plays an essential role in this upgrade.
Analytics for an Online Retailer: Demand Forecasting and Price Optimization
This presentation highlights a collaborative effort with Rue La La, an online fashion sample sales retailer, showcasing how leveraging extensive data can optimize daily pricing decisions. Rue La La faces the challenge of pricing and forecasting demand for new products, a significant portion of their sales. To address this, the team employs machine learning to estimate historical lost sales and predict future demand. The unique nonparametric structure of the demand prediction model, coupled with the influence of competitor prices, requires a tailored algorithm for multi-product price optimization.