What Does A Brand Design Process Look Like & It’s Importance
The visual aspect of branding is key for any business because it is the face of the brand. Through visuals, people take notice and remember the brand. Since it is such an integral part of a brand’s visual communication, at Twelve and Twenty Eight we make sure to build a cohesive, memorable brand identity rather than just designing a stand-alone logo. A complete brand identity development process comprises of - strategic research of ideal audience & market analysis + brand identity suite development + typography & color system development + brand collateral design.
Our process stems from thoughtful research about the brand we are designing for. We go in-depth to learn about the brand, its story, origins, competition, ideal customers, etc.
After collecting all the information, we begin pulling out ideas in the form of rough sketches.
This is where we strategize and create a highly personalized logo design that well represents the brand’s story + speaks to the ideal audience.
Next, we develop a strong typography + color system that defines the brand and gives it the right vibe. One that will attract the ideal audience
Finishing touches are given to the brand identity by creating elements like brand patterns that enhance the uniqueness of the visuals.
We then move on to designing brand collateral pieces like business cards, media kit, e-book design, social media templates, etc. This is where we apply the complete brand identity developed for the brand to create a cohesive look and feel.
Importance Of Brand Identity For Any Company
Seth Godin has a great definition of brand that addresses this point: "A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer's decision to choose one product or service over another".
For any organization a brand identity is the most effectual manner to acquire a competitive edge in an increasingly crowded market. A brand identity is a way to communicate with the customers, differentiate yourself from your competition, and create a brand experience that encourages people to engage with you.
To establish a strong brand identity for your concern or organization the first step will be creating a memorable custom logo design according to your business name and the sector your business belongs to.
Brand identity is the visible elements of a brand, including color, design, and a brand's logo. The prime focus of this is how you distinguishe your business in the mind of consumers. Successful companies pay careful attention to their visual identity. People recognize businesses based on their brand identity.
A strong brand identity doesn’t happen overnight. You can’t just pick a few colors and design a logo with the help of a logo designer and magically you become a brand. You need to approach your design strategically.
And this requires deep thinking, a squad with strong communication and design skills, and an intimate understanding of your stain. With the correct guidance of experts, you can design the procedure effectively and develop a truly great brand identity. No successful company has ever given its brand and branding to chance. That’s where a brand strategy team can help your business to establish a brand identity.