Es ist uns wichtig, dass Du beim Einkaufen immer ein gutes Gefhl hast. Unsere Aufgabe ist es, fr Dich Transparenz unter Millionen von Online-Angeboten zu schaffen. Wir mchten Dich in die Lage versetzen zu entscheiden, was Du wirklich brauchst, und die fr Dich beste Kaufentscheidung zu treffen. Unser grtes Anliegen ist, Dich beim Shoppen zu untersttzen. Wir mssen Dir nichts verkaufen und haben kein Lager, das geleert werden muss. Daher beraten wir Dich immer objektiv. Die bei uns gelisteten Hndler zahlen uns brigens eine kleine Vergtung fr unsere Dienstleistung. Fr Dich ist die Nutzung von idealo kostenlos. Das war schon immer so und bleibt auch so.

idealo internet GmbH is a German price comparison service launched in Germany in 2000, and since bought by the Axel Springer AG publishing company. The headquarters are in Berlin, Germany. The idealo website allows users to compare prices on a range of products from hundreds of shops.


Idealo Uk


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The idealo sites use a combination of screen scraping retailers' websites and CSV files supplied by the retailers themselves to create a unique database of product offers that is filtered by real people. These prices are matched against a bespoke backend database of products and this matching process is carried out by using a fuzzy logic automated matching system as well as large teams of people also acting as a quality control filter.

idealo is a consumer review and price comparison website that is similar to other price comparison services in that it is financed by advertisers on traffic quantities as well as quality. Companies advertising their products on idealo track user traffic and clicks through tracking pixels.[6]

Product offers displayed on the idealo website are normally ordered by price where the lowest is shown at the top of any listing, however on product listing pages the products are ordered by price, popularity, user rating or test results. Some other comparison shopping website such as Kelkoo and Shopping.com may feature only paying retailers and allow them to bid for position in the rankings.[citation needed]

The German price-comparison site idealo built a machine learning pipeline on AWS that facilitated the ability of its data scientists to deliver models that drive improvements in key marketing metrics. idealo offers 500 million products to users in six European countries. Its Machine Learning Engineering team used Amazon SageMaker and AWS Lambda as tools to help the team experiment fast, automate manual processes, and get models into production quickly. Its user-recommendation model increased click-through rates by 111 percent and session rates by 151 percent, and it enhanced the overall customer experience.


In 2021, idealo, a subsidiary of Axel Springer SE, decided to migrate all in to the cloud. It wanted to remove the operational risks of its aging on-premises data center, improve the scalability and reliability of the idealo solution for its customers, and boost KPIs. The MLE team was an early adopter of AWS services within idealo, identifying several use cases that it wanted to explore to enhance CRM. The team decided to build a small prototype in the cloud that could drive immediate value, and then iterate through A/B testing to evaluate the impact of the ML model and use the insights to steer business decision-making.

Based in Germany, idealo is an online price comparison service that operates in six European countries. The website has over 76 million monthly visits, as customers compare prices for over 500 million products offered from about 50,000 vendors.


I stumbled across a Fragrantica forum comment recommending idealo.fr as a way to find the best price on fragrances. I'm floored by how cheap many of the fragrances listed are: many are 30-50% cheaper than what I'm finding on mainstream fragrance sites. The biggest issue (for those of us in the US) seems to be that many retailers do not ship outside of Europe, and shipping fees to the US are pretty high for those that do. Still, it seems like a good way to potentially save some money.

Edit: to clarify, idealo.fr aggregates and compares prices from mostly European retailers, it does not sell products itself. Some of these stores sell fragrances at a dramatically cheaper price than mainstream sites, which is where my question came from.

For the idealo price comparison, you transfer your product and offer data either via the idealo API for offer data (in real-time) or via an export file/feed (e.g., CSV). Both possibilities also allow you to enable your offers for idealo Checkout as well as transmit inventory- and delivery options. For idealo Checkout, you also have the option of manually entering your offer data in the merchant area in idealo Business. The manual offer management is currently only available for idealo Checkout.

Information on how to you the API: You can retrieve your idealo Checkout orders via the API for order data (aka. idealo REST Order API). This interface is also used to send idealo notifications about order dispatches or any cancellations.

In the merchant area in idealo Business, you have the possibility to create your offers manually. Select the appropriate offer via EAN, HAN, or PZN, and idealo will suggest a title for your offer, which you can adapt as you wish. After that, you define the SKU and specify the number of offers you would like to sell per day on idealo and the price for your offers. Finally, set the shipping method and the delivery costs and -time for your offers and then publish it on idealo.

idealo can provide you with a web service that allows you to update your product and offer data in real-time. The web service is addressed via HTTPS and uses JSON as the exchange format. The documentation of the REST API for offer data (idealo PWS 2.0) can be found here:

The idealo Partner Web-Service 2.0 (PWS 2.0) is a stateless web interface, where you are able to maintain your idealo inventory. It attempts to conform to the design principles ofRepresentational State Transfer (REST).

The idealo PWS 2.0 provides several endpoints where you can read (GET), add/update (PUT/PATCH) and delete (DELETE/DELETE All) your offer data. Those are using the JSON dataformat for requests and responses.

For testing reasons be aware that there is no dedicated testing environment. If you test with your idealo shopID it might affect your current live inventory. Instead, geta test shop instance provided by our Technical Account Management. Please contact tam@idealo.de for it.

idealo is a price comparison site with over 18 million monthly active users in Germany, Austria, UK, France, Italy, and Spain. As the fourth largest ecommerce site in Germany, idealo presents a lucrative opportunity for brands and retailers to capture the attention of deal-hungry European consumers. But its users turn to the channel to compare far more than just prices. idealo users can also compare information like product ratings, pricing history, and more.

idealo users are primed for purchase. These shoppers are actively hunting for the best price to make a final purchase. If your data is in order and a shopper finds it matches what they found on idealo, they are extremely likely to convert once clicking-through to your store.

idealo provides an additional option on its German site to sell your products directly on the platform, with idealo Checkout. This allows increased exposure for your products, immediate payout, and performance-based invoicing. idealo found that sellers using this service earned up to 42% more conversions.

The idealo shopping app has 1 million monthly active users, making it the 5th most popular retail app in Germany. On top of that, every page of the platform is mobile optimized, ensuring customers have a great shopping experience. Therefore, leveraging this channel can substantially increase your mobile conversion rates.

One of the great things about idealo is its simplicity and the fact that the platform provides a level playing field for all retailers. Here, there is no bidding on keywords, meaning your rank is solely dependent on how much product information you provide. 

In comparison to many other platforms, Idealo is very flexible in its product data requirements. That said, the more product information you display, the more visible your products will be, and the more likely shoppers are to convert. Now, let's take a look at the basic product feed requirements and how to optimize your idealo feed.

For a more detailed look into the idealo UK feed requirements, click here. 

The above are just the basic feed requirements for idealo. Keep in mind that there are tons of other optional attributes that you can include in your feed to enhance and add more context to your listings.

But aside from adding in optional attributes, how else can you optimize your product feed for maximum performance? Here are some tips.

Idealo ensures that it does not sell more offers than the number that was provided. Without this value the offer will remain in the direct purchase until it is deleted or the clearance is revoked. idealo recommends setting this field for all direct purchase offers in the interest of the customers and merchats. The transferred limit corresponds to the number of sales per day (0-24)

Millions of customers visit the idealo platform every month, and indeed, the number is increasing rapidly. In addition, It is optimized for different devices. Idealo has developed an app for mobile and tab users that has increased its growth opportunity.

The product data requirement of idealo is more flexible compared to other merchants. Hence, the chance of your product visibility increases if you provide detailed product information. Now, we will discuss the basic idealo product feed requirements with some optimization techniques.

Provide a category of the product as an attribute value. The provided category information should match the product catalog of your shop. Idealo allocates the product to the corresponding idealo merchant category. e24fc04721

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