The final step is to submit your finished work to the iBookstore and hey presto, you're a self-published author. However, be aware that once you've issued it to the iBookstore, the terms and conditions stipulate that you can't sell it elsewhere. The exports are in iBook format but you can also export them as PDF files which any e-reader or tablet can read. Presumably however, any multimedia elements are excluded from PDF files so the result won't be as good as if you publish to the iBookstore. Alternatively, you can just export a pure Text version.
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