A Dual Approach to Empowerment: Comparing Kudumbashree’s Janakeeya Hotel and Premium Cafe
IJARSAI Int. J. Adv. Res. Sci. Anal. Infer.
A Dual Approach to Empowerment: Comparing Kudumbashree’s Janakeeya Hotel and Premium Cafe
Preenu Antony M
Research Scholar
Sanatana Dharma College Alappuzha
Affiliated to the University of Kerala, India
ORCID ID: 0009-0009-8917-7091
Email: preenuantonym@gmail.com
Dr. Jithendran S
Associate Professor and Research Supervisor
Government College Ambalapuzha
Affiliated to the University of Kerala, India
Email: jithenair@gmail.com
This study provides a comparative analysis of Kudumbashree’s prominent initiatives – Janakeeya hotel and Premium café highlighting their distinct approaches to community empowerment and economic development. Janakeeya hotel established during the COVID-19 pandemic, are grassroots community driven enterprises that provide affordable, nutritious meals to marginalized populations, emphasizing social welfare and food security through women-managed micro-enterprises. In contrast, Premium cafes represent Kudumbashree’s venture into upscale dining, targeting affluent consumers and tourists with modern infrastructure, diverse menus, and high-quality service, thereby fostering women entrepreneurs’ professionalism and urban economic growth. While Janakeeya hotels prioritize inclusivity and sustainability, Premium Cafe focus on branding, innovation and expanding market reach. Both models demonstrate Kudumbashree’s holistic approach to empowerment – balancing social safety, entrepreneurial ambition, and community resilience – each contributing uniquely to Kerala’s socio-economic fabric and showcasing the versatility of women – led community initiatives. This study employs Secondary data from official government records, Kudumbashree mission reports and peer-reviewed academic literature pertaining to the period of 2024-2025.
Preenu Antony M, & Jithendran S. (2026). A Dual Approach to Empowerment: Comparing Kudumbashree's Janakeeya Hotel and Premium Cafe. IJARSAI International Journal of Advanced Research Scientific Analysis & Inferences, 02(01), 35–41. https://doi.org/10.5281/zenodo.19874409