"Buy the World a Coke" contains the line "I'd like to buy the world a Coke" and repeats "It's the real thing", which was Coca-Cola's marketing slogan at the time. The Coca-Cola Company introduced that slogan in October 1969.
"I'd Like to Buy the World a Coke" had its origins on January 18, 1971, in a London fog.
Bill Backer, creative director on the Coca-Cola account for the McCann Erickson advertising agency, was flying to London to meet up with Billy Davis, the music director on the Coca-Cola account, to write radio commercials with two successful British songwriters, Roger Cook and Roger Greenaway, to be recorded by the New Seekers, a popular British singing group.
The heavy fog in London forced the plane to land in Shannon, Ireland. Passengers had to remain near the airport in case the fog lifted. Some of them were furious about their accommodations. By the next day, Backer saw some of the most irate passengers in the airport cafe. Brought together by a common experience, many were now laughing and sharing stories over snacks and bottles of Coca-Cola. Backer wrote of the scene:
"In that moment [I] saw a bottle of Coke in a whole new light... [I] began to see a bottle of Coca-Cola as more than a drink that refreshed a hundred million people a day in almost every corner of the globe. So [I] began to see the familiar words, 'Let's have a Coke,' as more than an invitation to pause for refreshment. They were actually a subtle way of saying, 'Let's keep each other company for a little while.' And [I] knew they were being said all over the world as [I] sat there in Ireland. So that was the basic idea: to see Coke not as it was originally designed to be -- a liquid refresher -- but as a tiny bit of commonality between all peoples, a universally liked formula that would help to keep them company for a few minutes."
When he finally arrived in London, Backer told Billy Davis and Roger Cook what he had seen in the airport cafÃ. After he expressed his thoughts about buying everybody in the world a Coke, Backer noticed that Davis's initial reaction was not at all what he'd expected and asked him, "Billy, do you have a problem with this idea?"
Davis slowly revealed his problem. "Well, if I could do something for everybody in the world, it would not be to buy them a Coke."
Backer responded, "What would you do?"
"I'd buy everyone a home first and share with them in peace and love," Davis said.
Backer said, "Okay, that sounds good. Let's write that and I'll show you how Coke fits right into the concept."
Davis loved one of the melodies and he and Greenway expanded on the melody, added a bridge and wrote a jingle called "Mom, True Love, and Apple Pie." When Backer finally arrived in London, Davis and Cook played the material they had been working on for him. Backer loved the melody for "Mom, True Love, and Apple Pie," and suggested using it for what later became "I'd Like to Buy the World a Coke."
The four song writers were all accomplished in their craft. Backer had written the Coca-Cola jingle "Things Go Better with Coke" as well as the jingle for "The Real Thing" Coke campaign. Davis, Cook and Greenaway were songwriters on many hits of the 1960s. Davis wrote Jackie Wilson's "Reet Petite" and "Lonely Teardrops," and Cook and Greenaway wrote pop standards including "Long Cool Woman (In A Black Dress)" and "You've Got Your Troubles and I've Got Mine."
Working through the night, they crafted the song and, within a few days, Davis produced "I'd Like to Buy the World a Coke" along with two other commercials he wrote with Backer, Cook and Greenaway for The New Seekers. On Feb. 12, 1971, "I'd Like to Buy the World a Coke" was shipped to radio stations around America. While some of the feedback from the Coca-Cola bottlers was not encouraging, many of Billy Davis's DJ friends from his record business career began to call him. They were saying things like, "I'm getting requests to play your commercial like it was a hit record" and "You should record it as a record."
Backer put his creative team to work to come up with a visual concept for "I'd Like to Buy the World a Coke." Out of the many creative ideas, the one that stood out was the one called "The First United Chorus of the World" created by art director Harvey Gabor. This concept featured young people all around the world singing together on a hillside. Backer presented the storyboards to The Coca-Cola Company and Coke advertising manager Ike Herbert approved more than $100,000 to film it.
Back in the early '70s, a man named Bill Backer was an executive working for Cola Cola's advertising agency, McCann Erickson. He found himself delayed at an airport in Ireland with songwriters Roger Cook and Billy Davis. While looking around the airport during his layover, he noticed people were drinking Cokes together while and laughing and joking around. He picked up a napkin and wrote "I'd like to buy the world a Coke." When he shared it with Cook and songwriter Roger Greenaway, it was clear he was on to something.
Get lyrics of I like coke song you love. List contains I like coke song lyrics of older one songs and hot new releases. Get known every word of your favorite song or start your own karaoke party tonight :-).
No, the catchiest Coke jingle of all time, and the jumping off point for this list, is "I'd like to teach the world to sing." But ask yourself this: Which came first, the Coke jingle or the hit song recorded by the Hillside Singers? You don't know, do you? The song's simply that good.
The nice thing about these gum jingles is that so much more than just the hook gets stuck in your head, claiming brain space that might be better used for remembering things like the location of your car keys, the date of your anniversary or the lyrics of non-gum-related jingles. Admit it: Rather than just one line, you can sing the whole Juicy Fruit song. Let's give it a try: "Get your skis shined up, grab a stick of Juicy Fruit -- the taste is gonna move you! Move you up! Move you out! The taste is gonna move you when you pop it in your mouth!" Then to the hook: "Juicy Fruit is gonna move ya! It's got a taste that gets right through ya!"
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