Hyejeong Kim

I am a Ph.D. student in Marketing at the Scheller College of Business, Georgia Institute of Technology. I joined the program in Fall 2024.

I am primarily interested in machine learning with applications in marketing. My current research focuses on the analysis of unstructured data, such as text, images, video, and audio.

I received an M.S. in Quantitative Marketing and a B.B.A. and B.A. in Applied Statistics with a minor in Economics from Yonsei University, South Korea.

Please find my most recent CV here.