Why launch a YouTube channel dedicated to your real estate agency?

As you know, video is the most popular format for Internet users in recent years. It is also the one that generates the most engagement on social networks. On Facebook, a video is likely to double the number of clicks on an advertisement and increase the conversion rate by 20 to 30% ( Databox ).

This is why companies are increasingly interested in this format, with a triple idea behind their heads: to gain visibility, notoriety and market share. In particular by relying on YouTube , “the” social network dedicated to sharing and viewing videos.

What about your agency? If the video in real estate is also experiencing a significant boom, it is clear that YouTube remains underexploited by professionals in the sector . In fact, only 1 in 10 Warangal real estate agencies have a chain on the network.

However, having a YouTube channel dedicated to real estate can offer you a number of advantages in terms of communication and marketing impact . Here's why.

YouTube, an essential social network?

A YouTube channel dedicated to your real estate agency? This apparently far-fetched idea is more serious than it looks.

If you want proof, here it is: You might not know that most of the big Hyderabad real estate networks already have a YouTube channel . Orpi, Laforêt France, Century 21 and others have all made a habit of posting videos on this platform.

The link between YouTube and real estate is therefore far from new . This is a time that professionals from large groups to the independent agencies are taking advantage of the popularity of the 2 e the most widely used social network to publish, present their goods catalog and show their expertise.

Speaking of numbers, let's take this opportunity to give a little reminder. YouTube, in 2020, is ...

1. 2 billion users worldwide

2. 46 million monthly visitors to France

3. 82,000 videos watched every second (70% of which on mobile devices)

4. An audience made up of 52% of 25-49 year olds (a segment that certainly covers a large part of your prospects, etc.)

5. A notable presence of companies (62% of them have a chain, all fields of activity combined)

In other words, the network is gradually becoming an essential marketing lever , including in your sector of activity. It is indeed very advantageous to do real estate on YouTube, and not just to film the properties that you have in the catalog, as we will see now.

What is the point of creating a real estate YouTube channel?

The problem with social networks in marketing is that they are too often integrated by professionals into their strategies for the wrong reasons, and in particular because "it is fashionable" or because "the competitors are already doing it. ". YouTube is no exception, especially since it's not always easy to know what to feed your channel with once it's created.

Because, of course, it's not just about setting up a real estate YouTube channel. We must also feed it, find things to say, produce different types of videos, in short, bring it to life, this channel. The whole question is therefore to know what to put in it.

To understand what a YouTube channel can be used for in the hands of a real estate professional, it is still best to take an example. Take a look at the chain of this independent agency located in Val-de-Marne. We find there :

• The video presentation of real estate for sale. [Valuation of goods under an exclusive mandate.]

• Of informative videos for sellers as buyers, both on generic topics concerning the real estate transaction (the good reasons to sign an exclusive ...) and on topics relevant (practical information in full 19-pandemic Covid …). [Enhancement of the agency's expertise, development of its notoriety, etc.]

• Of filmed interviews with local traders. [Strengthening the local positioning of the agency.]

These three examples cover the essentials of a relevant communication strategy, customer-oriented, and rewarding for the agency. We can add other types of videos, depending on the needs and the activity, for example clips presenting the group's activity (as Laforêt does) or announcements dedicated to sponsorship operations (at the same time). image of the videos published by Century 21 to evoke their partnership with the Tour de France).

This, in short, is what a YouTube channel in real estate is used for: to communicate in a differentiating way and with efficiency , in a format that Internet users favor and which promotes engagement.

What are the contributions of a YouTube channel?

By posting videos on YouTube, you can communicate with your prospects in a language they like to speak. But they also like text, emails and SMS, don't they? So why bother creating a YouTube channel for your agency and producing videos, with all the logistics involved?

In essence: what can a real estate YouTube channel do for you?

The question is anything but trivial. And the answer is far from unique. A YouTube channel is ...

• Excellent for gaining local notoriety in an Inbound process . This is also its primary interest: videos are just another way to show your expertise to your prospects and, in doing so, to boost the notoriety of your brand at the local level. Even more so if you are the only agency in the neighborhood to practice this form of communication. In an inbound approach, you know it is essential to highlight your know-how and your skills: in this sense, a YouTube channel on real estate allows you to supplement what you are already doing through your blog.

• The opportunity to offer various formats . As we saw a little above with the examples of videos offered by the agencies, a YouTube channel gives you the possibility to vary the formats and the subjects. You can let your imagination run wild to create original or innovative videos. ( Here you will find some ideas for videos to make.)

• Good for the visibility of your ads (and your agency) . Video real estate ads are particularly popular with buyers, and their distribution on YouTube is a favorite for attracting attention. In the United States, where this form of communication has been around for a long time, even the luxury real estate industry goes through YouTube to generate views (read more in this article ). This visibility will then have repercussions on your agency and on the services you offer, interested Internet users being encouraged to access your website via links attached to your videos.

• Advantageous for the natural referencing of your videos . Just like textual content and images, videos can be optimized to gain places in search engine results, and thus generate more clicks. But because YouTube belongs to Google, the latter naturally values ​​the content published on the sharing platform: 50% of the videos displayed on the first page of the results during a search on Google come from YouTube. In short, if you want to exist on the world's leading search engine with your videos, you have every interest in disseminating them (also) on this network.

• Easier than you think . Many real estate professionals deprive themselves of an effective, attractive and differentiating means of communication, on the sole pretext that they overestimate the difficulties that await them. However, creating a YouTube real estate channel and starting to post videos are much simpler steps than they seem. First, because YouTube, like all social networks, shines with its intuitiveness: everything is done to simplify your task when you start as a “youtubeur”. Then, because it is possible today to make very good quality videos with a simple smartphone, some devices (offered at affordable prices) even offering 4K.

In short, there are many advantages to using YouTube for your real estate communication and to creating a channel dedicated to your agency.

Source: Apartments for sale in Hyderabad