Huidi Lu

huidi.lu@sbs.ox.ac.uk

Postdoctoral Research Fellow

Saïd Business School, University of Oxford

Park End Street, Oxford OX1 1HP


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I am a Postdoctoral Research Fellow at Saïd Business School, University of Oxford. I obtained my Ph.D. in marketing from the Hong Kong University of Science and Technology. I am interested in studying marketing mix effectiveness, crisis management and behavioural decision-making. My work has been published in the International Journal of Research in Marketing.

Selected Publications

DEPART: DEcomposing Prices using Atheoretical Regression Trees

Huidi Lu, Ralf van der Lans, Kristiaan Helsen, Dinesh K. Gauri

International Journal of Research in Marketing, 2023

Paper  ·  Code

Working papers

Marketing Mix Effectiveness during a Product-Harm Crisis

with Ralf van der Lans and Kristiaan Helsen, reject and resubmit at Journal of Marketing

Previous appointments

Education

Courses taught