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Postdoctoral Research Fellow
Saïd Business School, University of Oxford
Park End Street, Oxford OX1 1HP
I am Postdoctoral Research Fellow at Saïd Business School and Associate Member of St Antony's College, University of Oxford. I obtained my Ph.D. in marketing from the Hong Kong University of Science and Technology. I am interested in studying marketing mix effectiveness, crisis management and behavioural decision-making. My work has been published in the International Journal of Research in Marketing.
Selected Publications
Working papers
Marketing Mix Effectiveness during a Product-Harm Crisis
with Ralf van der Lans and Kristiaan Helsen, reject and resubmit at Journal of Marketing
Previous appointments
Assistant Professor, NEOMA Business School, 2022-2024
Education
PhD in Marketing, Hong Kong University of Science and Technology, 2022
BSc in Economics, Nanjing University, 2016
Courses taught
Market Intelligence and Data Science (NEOMA)
Marketing Management (NEOMA)
International Marketing Strategy (NEOMA)
Services Marketing (HKUST)
Google Sites
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