I am an Assistant Professor of Marketing and International Business at the Peter B. Gustavson School of Business, University of Victoria, Canada. I jointed my current position since July 2016. I had worked as a Teaching Instructor at University of Texas at San Antonio from Aug. 2014-May 2016.

I received my doctoral degree in Marketing from the University of Texas at San Antonio under the supervision of Dr. Yinlong Zhang. Before that, I completed my bachelor's and master's degree, both in Marketing, from The Dongbei University of Finance and Economics and Nanjing University.

I enjoy teaching Marketing-related courses including Principles of Marketing Management, Consumer Behavior, Social Media Marketing, Marketing Research, and International Marketing. My research interests focus on pricing, status consumption, loyalty program design, and consumer identity. My research has been published on top marketing journals such as Journal of Consumer Research, Journal of Marketing, and Journal of Marketing Research. I am also serving as a member of the Editorial Review Board at Journal of Marketing Research and Journal of Consumer Behavior.