Since then, we've learnt a lot about what drives people to make purchases. "Livestreaming is a link to people because the most essential thing today is that people will buy based on a person's personality." It is necessary for you to be approachable. You must be someone with whom the audience wishes to spend time."

Kim, like many other business entrepreneurs, excels at engaging with customers. Kim's warm approach instantly makes her audience members feel like they're a part of her inner circle. Consistency (she began out livestreaming four evenings a week) and her ability to make the audience feel her passion for fashion have been the secrets to her success.