The House of Representatives passed a bill on Wednesday that could lead to a nationwide ban of the social media platform TikTok in the United States, unless its Chinese owner Byte Dance sells its stake in the company within 165 days.
The short form video app is particularly beloved by teenagers and young people around the world. Now, nearly one in three (32 percent) young adults aged 18-29 even say that they turn to TikTok regularly for news. This is up from just nine percent who said the same in 2020.
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While still low, the overall share of adults in the United States who say they regularly get news on TikTok has more than quadrupled between 2020 and 2024. According to a survey by Pew Research Center of over 8,800 adults, where only 3 percent said they regularly get their news from the social media platform four years ago, this had climbed to 14 percent between September 25 and October 1, 2023, when the survey was last fielded.
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Yeah, yeah. I think so. I think we might have the same story. I have a couple of stories, one is about the changes Meta are making in terms of Facebook shared revenue and how they're charging and how much and who gets what money, which was really a March 2021 story. It's now starting to ramp up. So I think that's becoming quite topical for those of us on Facebook. Then my second story is about Vegemite, who is about to turn 100 years old, which is a very Australian story. I thought it was kind of interesting, where for any business that is hitting milestones of 10 years or 20 years or 100 years, and how they can make the most of that opportunity.
Okay, super cool. So we have here on the same story, I also wanted to talk about Meta and their more generous monetisation approach. And then I've got another couple of things which are quite closely related. One of them is TikTok employees accessing US user information. And the other one is TikTok, taking far more in the way of US dollars, because they are such an effective social media platform. So those are my kind of two and a half three. But the first one is that the other thing that I was looking for, because I think I'm interested to have a conversation rrom somebody about this is like we are on the precipice of a global economic crisis, if we are to believe what the newspapers are telling us, and that obviously has ramifications for people in their marketing, but I haven't found a sensible precis kind of new story that says that, apart from the G7 met last week, and then everyone put out a new story that says the whole of the G7 are worried about this. What do you what do you think? Can we do just like a minute on this or two minutes on this? How are you feeling about the global economic situation?
You know, I think it depends on what industry you're in honestly, that's my feeling about this. So, you know, great, disruptive change isn't like, it's the first time this has ever happened. So it's an opportunity, it always is. And you would say that to that, you know, that there's there's things that might collapse, but there becomes potentially much more opportunity, especially at a national level. So it's really making sure that you're where you are headquartered, you're making the most of the national opportunity and the regional opportunity. You know, if it becomes difficult to engage fully with the international market, but saying that there's international market areas that are booming, it doesn't really matter where you're working from, despite perhaps some industries or what Elon Musk might be saying at the moment about that. So I think, you know, there's there's always opportunity. And again, I think it's just finding the place where markets are growing, especially in local markets, where you're, you know, you're much more with your finger on the pulse, and making the most of those. So, you know, I mean, I look at the chief economist in Australia, he was very recently talking about the most the fastest growing companies are those that have students with 457 visa, so effectively, recent immigrants. So you know, there's a lot of data that you could rely on and be inspired by to say, well, if I want to grow, or if I want to grow in a particular market, do I have anyone in my company who has connections to that market, and actually, a pathway could be hiring business students to come in and connect the dots for you is they'll have their own networks in their home countries. So it but it was a significant, statistically significant difference between high growth companies and slow growth companies, according to the data, that the high growth companies had these interns. So you know, it's just being open to diversity, and open to, you know, the power of the human in connecting you to other markets that are growing, there's some ways going to be growing at any given time. So even though there might be, you know, a Great Depression ahead, not everyone suffered. That's when Hewlett Packard launched right in the middle of a Great Depression. That's when Microsoft launched in the middle of a Wall Street crash and all that. So, you know, who's growing? Where's the growth? And who do we know that is personally connected to that market?
As one of the 2020s most downloaded apps, there is no denying that TikTok is the fastest-growing social media platform. So much so that even medical professionals, lawyers, and brands are using TikTok marketing to promote their brand.
This shows that the platform is no longer limited to Gen Zs who are into lip-synching, dance challenges, and funny videos. You can also use TikTok marketing to spread brand awareness, attract a young consumer base, and turn them into paying customers.
Developed by ByteDance, TikTok is a social media app that focuses on video sharing. As such, it hosts short-form videos that range from 15 seconds to three minutes. In addition, video genres range from lip-synching, dance challenges, and comedic skits.
Of course, TikTok became so popular because it allows users to create and share video content with ease. And because the maximum length of a video is three minutes, consuming content does not take much time and effort.
Fortunately, TikTok has a lot of guides that help you make and create the perfect ad campaign. Regardless of your goals and the kind of reach you want to get, you can get the results you want by using high-quality ads and a well-crafted video campaign.
Although you might consider using relevant hashtags in your videos, you should avoid using more generic hashtags. This will cause your video to drown in a sea of content. You can also use your TikTok Analytics to know which hashtags are bringing you views and engagement.
One of the quickest ways to connect with your target audience is to participate in challenges. Social metrics such as likes, follows, and comments help you gain a little attention. Taking part in these challenges helps you experiment with existing ideas.
When you talk through your latest products, how to use them, and share your brand values, you can humanize your brand, which, in turn, encourages sales. Publish consistent TikTok campaigns to look for your target customers.
Also, most users with high engagement rates are sticking to one general format, niche, or particular video style. Doing so allows them to target a specific demographic and manage audience expectations.
The analytics part of the platform is relatively simple, making it easy for you to track the response of your TikTok videos. However, to access it, you need TikTok Pro, which costs about $20 per month.
Whether you have a fully digital business or also run a brick-and-mortar store, you can make the most out of TikTok marketing. This means that you can use it to generate followers, which you can turn into paying customers.
But if you have uncertainties about how you can do that, following the tips listed above can be an excellent start. The key here, though, is to create and share engaging videos that will make your content discoverable to your target audience.
TikTok analytics encompasses a set of tools and data provided by the platform itself, enabling content creators to analyze and measure the performance and results of their videos on TikTok. It proves valuable to content creators in several aspects:
Content Creators: TikTok content creators (accounts that create and publish their own content) have more extensive access to analytics. They can review detailed data about their video performance, such as total views, engagements, followers, and demographic information about their audience.
Brands and Organizations: Brands and organizations registered on TikTok have access to even more advanced analytics features. They can obtain additional data about their posts, audience, and the effectiveness of their advertising campaigns.
TikTok Partners and Advertising Agencies: TikTok partners and advertising agencies have access to enhanced analytical tools that help them track the effectiveness of their ad campaigns and analyze data to optimize content and achieve advertisers' goals.
To access analytics on TikTok, you need to have a creator account. In the profile page of the mobile app, tap on the icon with three horizontal dots (or settings) located in the top right corner of the screen. In the settings menu, scroll down and find the "Account" section. Within the "Account" section, you should see the option "Switch to TikTok Pro." Tap on it and select the most relevant category that best aligns with your role or content type. 152ee80cbc
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