LEARN ONLINE LEAD GENERATION & MAKE SOME REAL MONEY FOR YOURSELF.

This is the same system that the instructor has used to generate 200,000+ leads across Australia and New Zealand (although it works worldwide, in any country).

The system utilizes paid media such as Google Ads and Facebook marketing to generate a reliable, scalable flow of warm and hot leads.

WHO CAN BENEFIT

Business owners who want more leads hitting their inbox

Marketing managers who want better quality leads

Digital marketing agencies who want to train staff

Entrepreneurs starting a lead generation business

Junior digital marketers looking to upskill and learn more

THIS LEAD GENERATION SYSTEM WORKS BEST FOR:

Financial services

Real estate & property services

Professional services & B2B

Legal services

Healthcare services

Marketing & I.T services

e-Learning & education

THE NO 'BS', STEP-BY-STEP BLUEPRINT FOR ANY BUDGET OR SKILL-LEVEL.

WHAT YOU CAN EXPECT

Easy-to-use lead generation system

Accessible language & teaching style

Proven methods & actionable strategies

Teachings based on sound fundamentals

Fast to implement into your business

Amazing value for money

WHAT IT'S NOT

Overly complicated

Based on a 'flash in the pan' fad

Too theoretical

Boring content that puts you to sleep

Only relevant for big advertising budgets

ABOUT THE INSTRUCTOR

DARREN MOFFATT

MEET DARREN MOFFATT, FOUNDER OF LEAD GENERATION FIRM WEALTHIFY, AND DIRECTOR OF DIGITAL MARKETING AGENCY WEBBUZZ. DARREN IS THE MASTERMIND BEHIND CAMPAIGNS THAT HAVE GENERATED MULTI-MILLION DOLLAR SALES ACTIVITY FOR CLIENTS, AND HIS OWN BRANDS.

Darren is an award-winning business person who is passionate about entrepreneurship. He is a recognised leader in both the financial services and digital marketing industries, and over a period of twenty years has helped hundreds of businesses grow.

Since 2014 Darren has been Director of Digital Strategy & Content at 5-star Google partner digital marketing agency, Webbuzz. He is also the founder of ‘pay per lead’ agency Wealthify. Darren & his team have generated 200,000+ online leads across a diverse range of industries.

Darren launched his first start-up in 2006. Seniors First remains today the largest Reverse Mortgage broker in Australia, and has originated in excess of 3,000 loans.

In 2012 Darren co-founded a tech start-up ‘Facebook for Neighbours’ called Housenet. The social networking site was later awarded as one of the top 100 Innovations in Australia in the Smart 100 Index.

In 2020 he launched his first podcast, Nerds of Business. The show has been featured twice by Apple podcasts, and hit a high of #3 on the charts. It’s been downloaded 35,000 times and has fans in 59 countries.

FUN FACT: Darren is songwriter and has had his songs played on radio in the U.K and Australia.

Just some brands Darren has worked with

WHAT'S WAITING FOR YOU

INSIDE THE LEAD GENERATION SECRETS COURSE

LEAD GENERATION

COURSE OBJECTIVES

You will learn essential concepts & understand why your current online lead generation is not working.

You will know how to generate qualified, engaged leads for service-based businesses – at scale.

You will end the frustration, & enjoy a feeling of power & independence as we show you how to deploy the system in your own business.

MODULE 1

ESSENTIAL THEORY

You will be able to recall & define the key technical terms & concepts of online lead generation. You will be able to understand the customer journey and identify the pro’s and con’s of leads at each stage. You will understand the common psychological concepts used to drive consumer action in lead generation campaigns.

LESSON 1: The Lexicon of Lead Generation
LESSON 2: The Customer Journey
LESSON 3: Buyer Psychology

MODULE 2

RESEARCH & STRATEGY

You will learn how to set meaningful, effective lead generation campaign objectives . You will know which tools and techniques to use for competitor research – and when. You will be able to analyse competitor data, and to formulate the beginnings of a campaign strategy.

LESSON 1: Setting Campaign Objectives
LESSON 2: Spying on Your Competitors (Part 1)
LESSON 3: Spying on Your Competitors (Part 2)

MODULE 3

THE AUDIENCE

You will understand the key profiling principles required for effective audience segmentation. You will be able to develop winning ‘buyer personas’ for optimal targeting and audience management. You will be able to develop an effective keyword list for Google Ads targeting.

LESSON 1: Demographic Profiling
LESSON 2: Psychographic Profiling
LESSON 3: Behavioural Profiling
LESSON 4: Keyword Targeting

MODULE 4

THE OFFER

You will be able to recall the key attributes of effective offers for online lead generation. You will be able to develop effective offers for different use cases & for each stage of the marketing funnel. You will be able to evaluate which type of offer is best for achieving campaign objectives.

LESSON 1: How to Craft an Offer
LESSON 2: Lead Magnet – Awareness Stage
LESSON 3: Lead Magnet – Interest Stage
LESSON 4: Lead Magnet – Consideration Stage

MODULE 5

THE ADVERTISEMENT

You will be able to develop compelling hooks for your ads. You will understand the different types of stories, and how to create effective stories for ads at each stage of the marketing funnel. You will understand ‘POV’, and will be able to write powerful copy for Google Ads that maximise CTR.

LESSON 1: The ‘Hook’
LESSON 2: Storytelling (Part 1)
LESSON 3: Storytelling (Part 2)
LESSON 4: Conversion Copywriting

MODULE 6

THE LANDING PAGE

You will be able to identify key landing page components, and know when to use them for best effect. You will be able to select the right type of lead form for the landing page, and to develop effective multi-step forms. You will be able to ‘wireframe’ landing page designs that are highly effective at converting traffic into leads.

LESSON 1: Landing Page Design (Part 1)
LESSON 2: Landing Page Design (Part 2)
LESSON 3: The Web Form
LESSON 4: Copywriting & Visual Design

MODULE 7

TECHNOLOGY STACK

IMPORTANT: in this module the instructor reveals the technology stack he’s used to generate 200,000+ leads. And he shows you how to put it all together.

You will be able to identify the essential components for a lead generation technology stack. You will be able to construct an effective front-end technology stack for your lead generation activities. You will be able to construct an effective back-end technology stack for your lead generation activities.

LESSON 1: Tech Stack (Front End)
LESSON 2: Tech Stack (Back End)

MODULE 8

GO LIVE!

You will be able to activate campaigns to establish a lead flow, and ensure all key components are in place to ‘Go LIVE’. You will be able to execute A/B tests on landing pages and set up effective remarketing campaigns. You will be able to increase conversion rate (CVR) and lower lead costs for more profitable campaigns.

LESSON 1: Pre-launch Process
LESSON 2: Conversion Optimisation
LESSON 3: Remarketing
LESSON 4: Data Analytics

MODULE 9

TROUBLESHOOTING

You will be able to identify key issues affecting the efficacy of lead generations, and to isolate the likely causes. You will be able to develop effective troubleshooting strategies for advertising and landing page related issues. You will be able to evaluate which type of troubleshooting strategy is best for solving each issue, & to get your campaign back on track ASAP.

LESSON 1: Advertising Issues
LESSON 2: Landing Page Issues

PLUS BY JOINING TODAY

YOU ALSO GET INSTANT ACCESS TO 8 X AMAZING BONUS FEATURES & TOOLS

SETTING CAMPAIGN OBJECTIVES TEMPLATE

FREE

BUYER PERSONAS TEMPLATE

FREE

LEAD MAGNET CREATION TEMPLATE

FREE

ADVERTISING PLANNING TEMPLATE

FREE

LANDING PAGE PLANNING TEMPLATE

FREE

CAMPAIGN LAUNCH CHECKLIST

FREE

SOCIAL LEARNING VIA COURSE FORUMS

FREE

DIRECT CHAT ACCESS WITH THE INSTRUCTOR

FREE

WHAT PEOPLE ARE SAYING ABOUT THE COURSE INSTRUCTOR

Check out reviews by the lead generation course instructor's clients. They have benefited from the same lead generation system revealed in this course.

Best lead generation used so far. I tried 4 different agencies from cold calling to Facebook. This was best value in terms of cost per truly qualified lead. I highly recommend.

Pei Li

The team were able to generate consistent good quality leads targeted to my location.

Will definitely be using again.

Sanjay Nathoo

I can happily say the quality of the leads are fantastic, the staff & their support fantastic.

I can confidently & strongly recommend.

Nerses Emilian

WHAT YOU'LL GET WHEN YOU TRY "LEAD GENERATION SECRETS"

THE “LEAD GENERATION SECRETS” COURSE IS THE COMPLETE STEP-BY-STEP SYSTEM YOU NEED FOR GENERATING LEADS, ON DEMAND.

9 x modules

31 x lessons

6 x downloadable templates

5 x links to additional optional tutorials

1 x course certificate

100% self-paced learning

Social learning & group support

24/7 access on all devices

Direct chat access to the instructor

CLICK “SIGN UP NOW” TO GET FULL DIGITAL ACCESS”

+ EXCLUSIVE BONUSES

1 SINGLE PAYMENT

$649*

~~$1,990~~

*LAUNCH DEAL PRICE, AVAILABLE

secure & protected checkout

100 DAY MONEYBACK GUARANTEE

The Nerds 100 day guarantee makes your purchase of a Nerds of Business course risk-free. We are so confident that you’ll love our training programs – that they’ll make a massive difference to your business and your life – that we give you 100 days to seek a full refund. Terms and conditions apply, so be sure to check out the refunds and returns page for more details.

ABOUT US

WE STARTED AS A HIT PODCAST SHOW

Nerds of Business was founded in 2020 by Australian entrepreneur Darren Moffatt. We started as a podcast with the aim of ‘making entrepreneurs happier’ by solving the key challenges that all entrepreneurs must overcome.

The show has been featured by Apple podcasts twice, & even reached a high of #3 on the charts. The Nerds of Business podcast now has a global audience, with fans in 59 countries.

ENTREPRENEURS INTERVIEWED

$3.5

BILLION IN GUESTS

25,000

DOWNLOADS

ENTREPRENEUR EDUCATION, DONE DIFFERENTLY

Taking the learnings from our podcast success (and a healthy dose of inspiration from our guests), we set about creating a different kind of e-Learning platform for entrepreneurs and small business.

10 minute lessons

for max impact

Social learning

with group chats

24/7 access

on all devices

Gamification

for motivation

Pop culture references

for fun