As it looks to evolve the use of its live-streaming option into eCommerce, as part of its broader monetization push, TikTok is adding a new control option for live broadcasters that will enable them to mute comments from individual viewers within streams for variable time periods.

Which has always been a problematic element. Twitter was forced to update its rules around live-stream interaction back in 2018, after various investigations showed that women and young people, in particular, tended to attract all manner of offensive remarks and comments during their broadcasts.


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And as noted, with TikTok exploring live-stream commerce, via various partnerships with big name brands, it needs to also provide a brand and consumer safe environment, in order to maximize appeal. With this in mind, having the capacity to quickly cut off inappropriate commentators, and negate their impact, could be a valuable addition.

In December, we partnered with TikTok to pioneer innovation for the fastest growing digital community. We brought a shoppable live stream experience to U.S. TikTok users for the very first time. The TikTok community enjoyed shopping while engaging with their favorite creators. During the event, we netted 7X more views than anticipated and grew our TikTok followers by 25%.

Social media has always been in force in encouraging action and influencing shopping habits. With the latest developments with live selling and TikTok, now is the time for small businesses to jump on board and start experimenting.

Set up your space in a clean area with an atmosphere you can control. Make sure you have a stable filming surface with good lighting. A ring light, for example, will make your live stream look more professional.

The first few streams were relatively straightforward: Customers buying pearls from a pearl shop owner who was harvesting them live, a man scratching off lottery tickets and hoping to win big, and a woman who claimed she could truthfully prophesize people's futures.

I found a creator streaming an old MrBeast "Among Us" gameplay video and pretending it was live. There was a man with a human-sized phone who kept saying "welcome to our kingdom" and searching for the TikTok profiles of users who donated to him. One stream featured a baby with a disproportionately large head. One of the final Lives I watched was a "DISTURB MY JOB" stream, a sibling genre to the fake-sleep streamers. In these videos, the TikToker sits before a screen and feigns to be working. This man had perhaps the most pain-stricken look I've ever seen. He honestly deserved an Oscar.

The decentralized structure of TikTok and its chaotic algorithm incentivizes people to make clickbait to get noticed. Rather than gradually building up a fanbase like on Twitch, TikTok's vortex of content means live-streaming creators might have to do whatever it takes to hook viewers and coax donations. It's one of the darker manifestations of the gig economy to date. Sustaining careers for creators is a TikTok-wide problem, and it isn't the creators' fault they're pushed to such extremes.

Quick tip: If you don't see the option to go live from the recording screen, it's likely because your account has not met the requirements necessary to access the livestream feature. You should also make sure you've updated TikTok.

Brands might find trying something new to be an intimidating barrier because it feels permanent to have an experiment go up and potentially fall short of expectations. TikTok Live gives brands the freedom to play and change things as they see fit without the added stress of having the experiment live on their main page.

To do so, tap on the two-smiley icon near the comment box. This sends a request to join the broadcast. Once your request is approved, you will be added to the live stream with the host. Your followers will also be notified that you are streaming live.

Collaborating with Established Creators: This strategy involves teaming up with another TikToker who already boasts over 1000 followers and joining their live session. By joining their live session, you can indirectly experience the live feature and potentially attract some of their audience to your profile.

Contacting TikTok Support: Lastly, the focus of our discussion is submitting a support ticket. Some users have reported success by claiming they previously had access to the live feature and requesting its restoration.

Live Duration: You should also plan how long you want to keep the live sessions. It will help you make the sessions brief and on-point. Though TikTok live videos have a limit of 60 minutes, we recommend keeping the duration under 30 minutes.

By doing so, you increase the likelihood of garnering maximum viewership. Find the best time to post on TikTok to know when your followers are most active, and schedule your live sessions accordingly.

Use SocialPilot to plan, schedule, and publish TikTok posts of multiple accounts ahead of time from a single dashboard, ensuring consistency and timely content delivery. No more last-minute rushes or missed posting times.

To go live on TikTok, your account must meet specific criteria. You need a minimum of 1,000 followers, and you must be at least 16 years old, based on the birthdate you provided when creating your account.

While TikTok typically requires users to have at least 1,000 followers to go live, there are instances where accounts with fewer followers have accessed the live feature. If you're in this situation, you can try the following steps to request TikTok to enable the Live feature for your account:

Before starting a broadcast on TikTok Live, you have the option to add moderators. These moderators have the authority to manage comments and oversee the list of muted and blocked accounts during a stream. Their role is essential in ensuring that the live session remains focused, safe, and free from unwanted or off-topic comments.

Since then, live videos have been a massive hit on TikTok, not just for content creators, but also for users who continue to consume this kind of content. According to a 2022 study, one in five live-streaming users watch TikTok LIVE, and 62% of that group watch it every day.

LIVE subscriptions are exclusive to live videos, providing benefits for creators and subscribers. While creators can earn money through their videos, subscribers can access exclusive content and even receive a badge.

Subscribers also have access to exclusive stickers called emotes. These are personalized by creators that subscribers can use in the chat. When a creator goes LIVE, they can turn on subscriber-only chats, which allows only subscribers to comment. Plus, subscribers receive subscriber-only videos and lives.

The holiday season is upon us, and Live-streaming has been blossoming. As more social media networks push live features, more and more brands realize the power of connecting directly with their audience, making going live on TikTok a priority in their social media strategy.

Going Live allows you to connect directly with your audience, show off your skills, answer pressing questions, or deepen your relationship with your audiences. Yet, not everyone can currently go live on TikTok.

You have three chances with this: your request can get ignored, approved, or you can get into serious trouble with the platform. Is it worth it? In my opinion, focusing on growing your account to 1,000 followers also showcases you have an engaged audience around you, which will benefit when you can eventually go live by having loyal fans tuning in and engaging with you.

TikFinity is the most popular stream tool for TikTok LIVE. Pimp your live stream with interactive widgets for TikTok LIVE! Automatically play sound alerts when you receive gifts or include professional overlays in Live Studio. We offer countless possibilities for interactive TikTok streams for free!

Now you know how to change your voice on TikTok Live Studio, but Voicemod has more to offer. Open Voicemod on your PC and select Soundboard on the left menu. You will see tons of sound effects grouped by theme. Choose the effect of your choice and just play it during your live session on TikTok. A door closing, a bell ringing, a lion roaring, or any other sound you can imagine!

You may notice some of your favorite creators on TikTok wearing shirts or hats with their logo and catchphrases. This is because branded merch is one of the best ways to make money on TikTok live.


Plus, e-commerce platforms make it easier to create, print, and ship your merchandise.

Irene Chan is a writer and video producer who loves to help fellow content creators be more productive. She is a movie buff, a mom of two toddlers, and an environmentalist who's trying to live a zero-waste lifestyle.

TikTok LIVE is a feature that lets you stream live broadcasts on the app. This creates an opportunity to interact with your audience in real-time. Like your regular TikTok videos, you can add filters and effects using LIVE.

The TikTok LIVE feature is free to use. That means any user can go live on the platform as long as they meet the requirements. In other words, you have a free tool to connect with your audience and boost your engagement.

In addition to meeting the minimum age requirement, you should also have at least 1000 followers on TikTok to go live. So if you plan on using this feature, you need to start by growing your following.

The whole point of using TikTok LIVE is to engage with your audience. And more often than not, the live chat box is often bursting with questions from viewers. For example, the following TikTok LIVE about snakes is getting a lot of questions from curious viewers.

When you publicly acknowledge your biggest fans, it makes them feel valued. This gives them more reason to continue engaging with your TikTok LIVE. Give your top fans or viewers a shoutout during your livestream and let them know you appreciate them. This is especially important if a viewer sends you a Gift. Make sure you publicly thank them, which might even inspire others to also send you Gifts. 17dc91bb1f

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