The popularity of Omnichannel Marketing in India has immensely surged up the recent years. From the point of view of a customer, omnichannel marketing provides a seamless user experience that elevates the customer journey. On the other hand, from the point of view of the marketer, it can be no less than a nightmare to handle the multiple channels and strategies, unless they have access to the right technologies and strategies.
Using a prominent Communication platform as a service and devising well-rounded strategies would help you to get the most value from omnichannel marketing. Here are some pointers to help you create the perfect omnichannel marketing strategy:
Explore platforms where your audience exists: When creating a robust omnichannel strategy, your very first step must be to identify the channels and platforms that your customers use on a regular basis. You must also gain insights into how they interact with each platform, their experiences and preferences, as well as their pain points. Analyzing the existing customer base takes the guesswork otherwise involved in omnichannel marketing, and can act as a baseline upon which you may start building and refining your strategy by putting emphasis on the most important touchpoints.
Create a buyer persona: In addition to keeping a close eye on the existing customers, you must also consider future ones. Hence, prior to starting a blanket outreach campaign, you must try to identify prospective clients to improve the effectiveness of the omnichannel marketing strategy. This goal can be achieved by charting a detailed customer identity. Ideal buyer persona must ideally include features like preferred mode of communication, buying habits, demographics, and customer behavior. You must try to identify specific details like purchase frequency, mode of purchase, traffic source, and more to design a detailed customer journey.
Conduct audience segmentation: After gaining a detailed understanding of the target audience, in addition to their likes and dislikes, one must categorize them into. This stage is especially important for companies that offer a wide variety of products and services.
Map the customer journey: After carrying out the groundwork for directing the customers toward most relevant funnel based on their preferences. This helps in mobilizing user experience from start to finish while making customer journey. This helps in tracing the multi-channel journey, while identifying the key touchpoints and exploring ways to streamline and enhance them.
In addition to using Marketing Automation to Drive Sales, one must follow the pointers underlined above to create a robust omnichannel marketing strategy.