The Daily Mail is a British daily middle-market tabloid newspaper published in London. It was founded in 1896. As of 2020[update], it was the highest paid circulation newspaper in the UK.[5] Its sister paper The Mail on Sunday was launched in 1982, a Scottish edition was launched in 1947, and an Irish edition in 2006. Content from the paper appears on the MailOnline news website, although the website is managed separately and has its own editor.[6][7][8]

The paper is owned by the Daily Mail and General Trust.[9] Jonathan Harmsworth, 4th Viscount Rothermere, a great-grandson of one of the original co-founders, is the chairman and controlling shareholder of the Daily Mail and General Trust, while day-to-day editorial decisions for the newspaper are usually made by a team led by the editor. Ted Verity succeeded Geordie Greig as editor on 17 November 2021.


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The Daily Mail has won several awards, including receiving the National Newspaper of the Year award from The Press Awards nine times since 1994 (as of 2020[update]).[15] The Society of Editors selected it as the 'Daily Newspaper of the Year' for 2020.[16] The Daily Mail has been criticised for its unreliability, its printing of sensationalist and inaccurate scare stories about science and medical research,[17][18][19][20] and for instances of plagiarism and copyright infringement.[21][22][23][24] In February 2017, the English Wikipedia banned the use of the Daily Mail as a reliable source.[25][26][27]

The Mail was originally a broadsheet but switched to a compact format on 3 May 1971, the 75th anniversary of its founding.[28] On this date it also absorbed the Daily Sketch, which had been published as a tabloid by the same company. The publisher of the Mail, the Daily Mail and General Trust (DMGT), is listed on the London Stock Exchange.

Circulation figures according to the Audit Bureau of Circulations in February 2020 show gross daily sales of 1,134,184 for the Daily Mail.[12] According to a December 2004 survey, 53% of Daily Mail readers voted for the Conservative Party, compared to 21% for Labour and 17% for the Liberal Democrats.[29] The main concern of Viscount Rothermere, the current chairman and main shareholder, is that the circulation be maintained. He testified before a House of Lords select committee that "we need to allow editors the freedom to edit", and therefore the newspaper's editor was free to decide editorial policy, including its political allegiance.[30] On 17 November 2021, Ted Verity began a new seven-day role as editor of Mail newspapers, with responsibility for the Daily Mail, The Mail on Sunday and You magazine.[31]

In 1900, the Daily Mail began printing simultaneously in both Manchester and London, the first national newspaper to do so (in 1899, the Daily Mail had organised special trains to bring the London-printed papers north). The same production method was adopted in 1909 by the Daily Sketch, in 1927 by the Daily Express and eventually by virtually all the other national newspapers. Printing of the Scottish Daily Mail was switched from Edinburgh to the Deansgate plant in Manchester in 1968 and, for a while, The People was also printed on the Mail presses in Deansgate. In 1987, printing at Deansgate ended, and the northern editions were thereafter printed at other Associated Newspapers plants.

For a time in the early 20th century, the paper championed vigorously against the "Yellow Peril", warning of the alleged dangers said to be posted by Chinese immigration to the United Kingdom.[40] The "Yellow Peril" theme came to be abandoned because the Anglo-German naval race led to a more plausible threat to the British empire to be presented.[40] In common with other Conservative papers, the Daily Mail used the Anglo-German naval race as a way of criticising the Liberal governments that were in power from 1906 onward, claiming that the Liberals were too pusillanimous in their response to the Tirpitz plan.

In 1919, Alcock and Brown made the first flight across the Atlantic, winning a prize of 10,000 from the Daily Mail. In 1930 the Mail made a great story of another aviation stunt, awarding another prize of 10,000 to Amy Johnson for making the first solo flight from England to Australia.[48]

In the Chanak Crisis of 1922, Britain almost went to war with Turkey. The Prime Minister David Lloyd George, supported by the War Secretary Winston Churchill, were determined to go to war over the Turkish demand that the British leave their occupation zone with Churchill sending out telegrams asking for Canada, Australia and New Zealand to all send troops for the expected war. George Ward Price, the "extra-special correspondent" of The Daily Mail was sympathetic towards the beleaguered British garrison at Chanak, but was also sympathetic towards the Turks.[51] Ward Price wrote in his articles that Mustafa Kemal did not have wider ambitions to restore the lost frontiers of the Ottoman Empire and only wanted the Allies to leave Asia Minor.[51] The Daily Mail ran a huge banner headline on 21 September 1922 that stated "Get Out Of Chanak!"[51] In a leader (editorial), the Daily Mail wrote that the views of Churchill, who very much favored going to war with Turkey, were "bordering on insanity".[51] The same leader noted that Prime Minister William Lyon Mackenzie King of Canada had rejected Churchill's request for troops, which led the leader to warn that Churchill's efforts to call upon the Dominions for help for the expected war were endangering the unity of the British empire.[51] Britain was governed by a Liberal-Conservative coalition, and the opposition of the Daily Mail, which normally supported the Conservatives, caused many Tories to reconsider continuing the coalition government of Lloyd George. The Chanek crisis ended with the Conservatives pulling out of the coalition, causing Lloyd George's downfall and with Britain backing down as the British agreed to pull their troops out of Turkey.[citation needed]

Rothermere had a fundamentally elitist conception of politics, believing that the natural leaders of Britain were upper class men like himself, and he strongly disapproved of the decision to grant women the right to vote together with the end of the franchise requirements that disfranchised lower-class men.[52] Feeling that British women and lower-class men were not really capable of understanding the issues, Rothermere started to lose faith in democracy.[52] In October 1922, the Daily Mail approved of the Fascist "March on Rome" as the newspaper argued that democracy had failed in Italy, thus requiring Benito Mussolini to set up his Fascist dictatorship to save the social order.[52] In 1923, Rothermere published a leader in The Daily Mail entitled "What Europe Owes Mussolini", where he wrote about his "profound admiration" for Mussolini, whom he praised for "in saving Italy he stopped the inroads of Bolshevism which would had left Europe in ruins...in my judgment he saved the entire Western world. It was because Mussolini overthrew Bolshevism in Italy that it collapsed in Hungary and ceased to gain adherents in Bavaria and Prussia".[53] In 1923, the newspaper supported the Italian occupation of Corfu and condemned the British government for at least rhetorically opposing the Italian attack on Greece.[54]

On 25 October 1924, the Daily Mail published the Zinoviev letter, which indicated Moscow was directing British Communists toward violent revolution. It was later proven to be a hoax. At the time many on the left blamed the letter for the defeat of Ramsay MacDonald's Labour Party in the 1924 general election, held four days later.[55]

Unlike most newspapers, the Mail quickly took up an interest on the new medium of radio. In 1928, the newspaper established an early example of an offshore radio station aboard a yacht, both as a means of self-promotion and as a way to break the BBC's monopoly. However, the project failed as the equipment was not able to provide a decent signal from overboard, and the transmitter was replaced by a set of speakers. The yacht spent the summer entertaining beach-goers with gramophone records interspersed with publicity for the newspaper and its insurance fund. The Mail was also a frequent sponsor on continental commercial radio stations targeted towards Britain throughout the 1920s and 1930s and periodically voiced support for the legalisation of private radio, something that would not happen until 1973.

From 1923, Lord Rothermere and the Daily Mail formed an alliance with the other great press baron, Lord Beaverbrook. Their opponent was the Conservative Party politician and leader Stanley Baldwin. Rothermere in a leader conceded that Fascist methods were "not suited to a country like our own", but qualified his remark with the statement, "if our northern cities became Bolshevik we would need them".[56] In an article in 1927 celebrating five years of Fascism in Italy, it was argued that there were parallels between modern Britain and Italy in the last years of the Liberal era as it was argued Italy had a series of weak liberal and conservative governments that made concessions to the Italian Socialist Party such as granting universal male suffrage in 1912 whose "only result was to hasten the arrival of disorder".[56] In the same article, Baldwin was compared to the Italian prime ministers of the Liberal era as the article argued that the General Strike of 1926 should never have been allowed to occur and the Baldwin government was condemned "for the feebleness which it tries to placate opposition by being more Socialist than the Socialists".[56] In 1928, the Daily Mail in a leader praised Mussolini as "the great figure of the age. Mussolini will probably dominate the history of the twentieth century as Napoleon dominated the early nineteen century".[57] 152ee80cbc

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