Digital Coupons are offers provided by manufacturers to Woodman's customers via the ShopWoodmans app, ShopWoodmans.com or the kiosks inside any Woodman's location. Think of them as a paperless version of the coupons found in the Sunday newspaper!

If you already have a ShopWoodmans account, you can enter that login information and do not need to create a separate account. If you need to create an account, follow the step by step instructions within the app, on ShopWoodmans.com or on the kiosks. Although you do not need to create an account to use some features on the app, ShopWoodmans.com or kiosks, the ability to clip and redeem digital coupons requires setting up an account.


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Users may either scroll through the digital coupon feed in the ShopWoodmans app, ShopWoodmans.com or in-store kiosks. The save a coupon in your Digital Wallet, simply tap the "clip" button. Users looking to find Digital Coupon offers while in-store can scan an item's barcode using the ShopWoodmans app to see if it has a digital coupon offer.

Digital coupons can be redeemed by presenting your Shopper ID to a cashier prior to order completion. Your Shopper ID is found in the shopping list section of the app when using in-store mode, or can be printed using ShopWoodmans.com or the in-store kiosks. Digital coupons can only be redeemed in-store and are not currently available for savings on online shopping (Pickup/Delivery).

If you clip a coupon, but did not end up purchasing the item the coupon will remain in your digital wallet until you purchase a qualifying item or the expiration date of the coupon; whichever occurs first.

To redeem a digital coupon, simply clip the coupon to your Shoppers Club account (through wegmans.com or the Wegmans App) and scan the barcode from your Wegmans App or enter your phone number at checkout. If you purchased an eligible item, the discount automatically comes off your order.

No. Most digital coupons are targeted based on what you buy or might be interested in buying. Some digital coupons (like those tied to a direct mail piece) are not targeted based on purchase history, which means, occasionally, you might get a coupon for an item you would not typically buy.  

After you receive your initial welcome coupons (over $25 in value), additional digital coupons are distributed throughout the year tied to direct mail pieces, holidays or new product launches. You will be notified of new coupons through our Fresh News emails, push notifications to your cell phone, and direct mail pieces.

Yes. If there is a Shoppers Club discount for the same item, both can be redeemed. If there is a Wegmans (paper) coupon for the same item, both can be redeemed as long as the total discount does not exceed the retail price.

Instead of reducing the total of your order by the value of the digital coupon, your Instacart account will receive a credit for the value of the coupon that can be applied to your next Instacart Marketplace order. Be sure your Shoppers Club number is entered when you check out. It may take several weeks for the credit to be added to your account.

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Tap "Clip to List" below any coupon you would like to use at checkout. Tap the "My List" menu button and show your screen to the cashier to scan the barcode or scan the barcode at the self-checkout kiosk. You can also click "Scan Card" in the top right-hand corner of the home screen in the app to scan your clipped coupons at checkout.


Digital coupons are discounts, offers and promotions offered by an online store to current or prospective customers. Similar to their tangible counterparts, coupons are aimed at enticing a consumer to make a purchase at an online marketplace.

Downloadable coupons: These types of coupons are accessible to consumers from a number of different locations. Customers download coupons from a company's website, directly from an email or via, social media. Most of the time, these coupons are accessible from mobile devices as well.

Coupon codes: The growing popularity of ecommerce has greatly contributed to the rise of coupon codes. This form of discount is faster than downloading a coupon and is easier for the customer to complete at the point of sale. These codes consist of a combination of brand-unique numbers and letters.

Automatic discounts: Discounts that are automatically applied at checkout are increasing in popularity because the consumer doesn't have to do anything to receive a discount. These work well for ecommerce companies because online retailers are enticing customers with an offer for a discount, therefore reducing shopping cart abandonment and churn rate.

Digital coupons are a growing trend in the online retail world. A recent eMarketer study found that 52 percent of U.S. adult Internet users, or 102.5 million people, redeemed a digital coupon of some sort in 2013 (1). That figure is projected to increase to nearly 111 million, or 55 percent of the population, by the end of 2014.

Critics of coupons say they reduce average order value as well. For example, businesses often provide coupons for slow-selling inventory to entice further sales. New lines of revenue generate from coupons, regardless of their form. Online stores use coupons to drive bottom-line capital gains and improve customer retention rates while reducing shopping cart abandonment in the process.

Shopping with Microsoft Edge is one of the easiest ways to save on your online purchases. Check out some of these other Microsoft Edge features you can use to save more money in addition to using a digital coupon:

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Gone are the days when you needed paper coupons to maximize your savings on groceries. Supermarkets, dollar stores and big-box stores increasingly offer deals only through apps and websites. Digital coupon redemptions outpace paper coupon redemptions, reports the research firm Inmar Intelligence.

And, as people have become comfortable with the digital ecosystem, more shoppers are looking online for savings. In the past decade, digital coupon use has seen impressive growth in the grocery sector. Representing a mere 6.9% of all grocery coupons redeemed in the U.S. back in 2012, digital coupons have nearly quadrupled their share to account for 27% of all redemption in 2020.1

4. The beauty of the new universal digital coupon is that it fills this void left by the current digital coupon format. Since universal digital coupons can be used by shoppers without being activated through a loyalty program, retailers can use them to engage this large and valuable segment of shoppers.

Universal digital coupons are still in their infancy. It will take time for retailers to make adjustments to their point-of-sale systems and front-end processes, so they can accept these new coupons. This creates an opportunity for the retailers who move quickly and start accepting universal digital coupons first.

Retailers should be happy to learn that universal digital coupons feature built-in controls to promote security. These include offer validation to make them resistant to counterfeiting and streamlined purchase validation to enforce coupon terms.

Of course, reaping the benefits of universal digital coupons requires retailers to be ready to accept them. Retailers can reach out to The Coupon Bureau, the non-profit data exchange that offers connectivity to a centralized database of universal digital coupon offers, for more information.

As important as loyalty-based channels may be, a true omnichannel strategy also means engaging with shoppers beyond the loyalty program. Check out our universal digital coupons resources to learn more about the format.

A: Click here and sign-in to access the available coupons online. Once you have logged in, all the Digital Coupons available to load to your E-Wallet will be displayed. Click "Clip to Card" button and the coupon will automatically be loaded to your E-Wallet. 152ee80cbc

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