2-2-2 Follow-Up Template

Follow-up helps to build relationships with your customer community. By customizing your conversations instead of automating, you'll see better results in keeping a full calendar and building your Team.

No matter how you share Norwex - fortune is in the follow-up!

Use the messages and images below as a starting point; be sure to personalize them to fit your customers.
If you use Canva, click here for the template to all graphics below. If you do not, simply copy and paste existing images below.
If you already use Project Broadcast to automate your texts through this paid third-party service, here's the Project Broadcast Code: nqGmhJB9frp

Here's more about the 2-2-2 formula and the purpose of each connection after someone purchases from you:

2 Days: Simply thank them for their purchase while they're excited and it's top of mind. After 3 days interest fades, so following up within 2 days makes a difference!
2 Weeks: Provide customer service. Gauge their interest for opening a Consultant account, hosting or sharing a Personal Link.
2 Months: Deepen the relationship and keep the connection with the customer. This is also a great time to see what they might be running low on. *Think consumables like detergents or personal care products! Let them know they can replenish them automatically through AutoSave.
6 and 12 Months: At 6 months, customer service goes a long way. Check in with them to see if they're looking for something new. At 12 months, wish them a happy Norwex anniversary and see how they've been doing. If you follow them on social media, ask about something they've shared recently. This is an opportunity to continue building a relationship.

Message 1 (2 Days)

Hi {{firstName}}!

Thanks again for your Norwex order. This is {{myFirstName}}, your Norwex consultant. 🌟

Your products should arrive by (INSERT ESTIMATED DATE). Add me in your phone as "{{myFirstName}} Norwex" in case you ever have any questions, I'm always happy to help! 😊

Norwex has flash sales and promotions once a month or so… do you want me to share those offers when they're available?

Text back, ‘yesplease’ or ‘notnow’.

❤️Thanks again!

Pro Tips for this message:

Introduce yourself
Let them know you're here for them.
Include a care/use card for the product if you have one.

Message 2 (2 Weeks)

Hello {{firstName}} 😊

{{myFirstName}} here again!

Double checking to confirm that your order arrived. ☑️

How have you used your products so far? Anything I can help with?

Please text me back with any questions you may have, I'm here to help.

P.S. If you still have items on your wish-list, let me know and I'll share how you can earn them at a great discount or even for FREE! 🤩

Pro Tips for this message:

If you've connected with them before this message, adjust this message to be more conversational or turn it into a phone call.
If they respond to this message, let them know the benefits of hosting with Norwex or having a Personal Link.
Share any care/use tips for the specific products they ordered.

Message 3 (2 Months)

Hey {{firstName}}!

{{myFirstName}} here dropping in to say hello! 🤩

It's been a bit since you've had your Norwex products and I wanted to make sure you're loving them. I'd love to hear any feedback you have!👍

If you're running low on (insert consumable they recently ordered), Norwex has an AutoSave Program that will save you 10% on all future orders!

Never run out of (insert consumable they recently ordered) again! 👏

Can I text or email you the details?

❤️{{myFirstName}}

Pro Tip for this Message:

Send them the name of your VIP Group and link if they are not a member.
This is a great time to plug AutoSave to save time and money.
If they previously expressed interest in hosting, opening a Consultant account or using a Personal Link, use the additional message below.

Additional message to send if they previously expressed interest in hosting or opening a Consultant account or using a Personal Link:

Hey {firstName}!

We chatted a while ago about you (gathering a few friends for your own event/looking into making extra income with Norwex).

I know when we talked the timing wasn't right, so I'm following up to see if anything has changed. If you’d like to learn more, I’d love to have a conversation with you about holding an event or sharing Norwex via a Personal Link. Please let me know if that sounds good.

{myFirstName}

Pro Tip for this Message:

Make this personal and set a time to chat more!
If they haven't expressed interest in either, consider asking them a personal question.

Message 4 (6 Month)

Hi there {{firstName}} 😊

It's {{myFirstName}} from Norwex!

I hope you've been doing well 🌟 (mention something you've seen recently if you follow them on social media).

I have a (insert event type ex: laundry, kitchen, personal care etc.) I'm beginning to book dates for (insert month).

Do you have any friends or family that come to mind who are passionate about safer product, would love to save $$ on cleaning supplies or hate to clean so would love more time in their day?

I'd love to chat about your availability! I run events (share how you prefer to have events).

Talk soon! 😊

Pro Tip for this message:

What education or idea can you provide to spark conversation? What questions have popped up?

Message 5 (12 Months)

Big news {{firstName}}! 🎉

A year ago, you started your journey with Norwex! 😍

I can't thank you enough for being a part of this amazing community. 😊

Every purchase makes a difference to me and my family!

(insert gift to them if you choose like free shopping, 10% off one item, etc.)

Thanks again for the support. ❤️

Pro Tip for this message:

Sending them a gift like free shipping or a small discount will encourage them to purchase again and stay connected.