PERSONAL PROFILE
I’m a digital marketing and sports media professional specializing in content strategy, broadcast journalism, and audience growth.
Over the past 5+ years, I’ve helped organizations scale their digital presence, growing audiences by 74% and reaching over 450,000 followers through targeted social media and email campaigns, video production, and SEO-driven content.
My experience spans international sports events, live broadcasting, and full-cycle content production across platforms including YouTube, TikTok, Meta (Instagram & Facebook), X (Twitter), and LinkedIn.
I’m particularly interested in opportunities where I can combine creative ideation, storytelling, and emerging technologies like AI to drive engagement in sports media and marketing environments.
📩 Open to roles in digital marketing, sports media communications, and content strategy, as I have recently moved back to the USA from Great Britain.
MEDIA EXPERIENCE
World School Games and Gulf Youth Sport, Edinburgh, UK | 2022-2023
Delivered on-site sports journalism across Europe and the Middle East, interviewing elite guest athletes, and producing digital content for an audience of over 85,000 followers across multiple international sports brands.
Grew YouTube viewership by 138% and gained nearly 2,000 Instagram followers through targeted content strategy.
Authored blog content on WordPress across 10 brand channels to engage a combined social media following.
Interviewed players, coaches, and guest Olympic and Premier League athletes at international youth sports events.
Provided match reports and live reports for The World School Games, Gulf Youth Sport, and Trans World Soccer.
Coordinated international sports event planning across Barcelona, Dubai, London, and St. George's Park.
Hampshire Cricket, Southampton, UK | 2022
Contributed across video, written, and live media production for a professional cricket club, supporting fan engagement and ticket sales initiatives for an audience of over 365,000 followers.
Crafted high-quality reels on Final Cut Pro and Adobe Audition; wrote public relations articles and blogs.
Designed digital and in-event assets on Adobe Photoshop, InDesign, Illustrator, Final Cut Pro, and Canva.
Created social media communication plans in weekly content meetings to grow fan support and ticket sales.
Supported jersey launch content, researching professional team campaigns to inform social media strategy.
Amplified Wicketz community outreach efforts, promoting cricket engagement programs for underprivileged children.
Hampshire FA Senior Final Cups, Eastleigh, UK | 2022
Hosted and reported live at the Hampshire FA Men’s and Women’s Final Cup, presenting to over 3,000 YouTube viewers while conducting sideline interviews and producing opening montages for both competitions.
Collaborated with production and media members, FA executives, coaches, players, and fans.
Collected sideline interviews at the Senior Women's Final Cup, asking in-depth gameplay questions for broadcast.
Produced and edited opening montages of each club's journey to the Final Cup via Final Cut Pro and Adobe Audition.
Solent Sports News, Southampton, UK | 2021-2022
Excelled in a multi-faceted broadcast role at Solent Sports News, contributing to over 80 television and radio productions while independently producing documentary work on U.S. Paralympian Brittni Mason.
Contributed to TV & radio broadcasts, including packages, newsgathering, and presenting local to national stories.
Wrote and edited scripts for TV & radio programs on iNews, demonstrating Final Cut Pro and Adobe Audition skills.
Developed featured stories on underrepresented athletes and growing American sports communities across the UK.
WBWC, Berea, OH | 2015 - 2019
Four-year broadcast role at a university radio station, contributing live sports commentary, talk show appearances, and on-air disc jockey duties as an FCC-licensed broadcaster.
Presented color commentary and produced college football, basketball, and local high school football games.
Served as a frequent on-air personality for Sports Pulse, WBWC's dedicated sports talk show.
Formatted music, prepared, and read news as a disc jockey using air studio management practices.
MARKETING AND SALES EXPERIENCE
Sapphire Technologies, Glasgow, UK | 2025 - Present
Led content and digital media strategy for a B2B cybersecurity organization, generating measurable pipeline growth, coordinating major conference operations, and producing client video assets across the United Kingdom.
Directed social media strategy, driving 3,117 new LinkedIn followers and 74% audience growth in 315 days.
Generated 22 Salesforce-tracked opportunities at National Information Security Conference (NISC) 2025, achieving a 15.7% lead gen rate from over 140 attendees.
Orchestrated website relaunches, delivering SEO optimized copy to strengthen searchability and branding.
Traveled the UK to capture client video testimonials supporting B2B sales bid management proposals.
Pillow Partners, Glasgow, UK | 2024 - 2025
Delivered multi-channel digital marketing across two property brands, growing social audiences, strengthening email performance, and reporting on web analytics to inform wider business strategy.
Increased Instagram impressions by 791.5% and grew LinkedIn followership by 20.4% in 2024.
Managed social media platforms for two brands across TikTok, YouTube, Facebook, Instagram, LinkedIn, and X.
Optimized B2C email marketing campaigns, resulting in an open rate of 26.98% and a 4.69% click rate.
Conducted trending SEO keyword research, web statistics, and Google Analytics reporting to stakeholders.
SNIPEF, Edinburgh, UK | 2024
Contracted to drive digital marketing performance for a national trade association, delivering measurable social media growth and supporting national campaigns across social, email, and content channels in under three months.
Increased LinkedIn performance by +177% followers and 36,800+ impressions in 77 days, achieving a 6.5% engagement rate through targeted content strategy
Scaled Meta performance in 77 days, generating 43,800 total impressions and 20,200 reach, alongside significant increases in engagement and link clicks.
Created and executed multi-channel content, including over 10 articles, email newsletters (Mailchimp), and social campaigns to promote events and memberships.
Designed marketing materials and supported national campaigns, collaborating cross-functionally to enhance brand visibility and member engagement.
OEConnection (OEC), Richfield, OH | 2021
Promoted into a marketing role focused on B2B lead generation, supporting marketing campaigns, CRM-driven nurturing, and promotional copy across paid media, social, and email channels.
Assisted lead tracking and nurturing through HubSpot customer relationship management (CRM) tools.
Crafted promotional marketing copy to support partnerships, paid media, and public relations initiatives.
Implemented multi-channel B2B marketing campaigns across social media, webinars, and email to drive lead generation growth.
Collaborated cross-functionally in a fast-paced team environment to support audience engagement initiatives.
OEConnection (OEC), Richfield, OH | 2020 - 2021
Drove dealership client onboarding and account development through high-volume outreach and consultative support, earning Associate Representative of the Month three times in eight months at Parts Broker Department (PBD).
Executed high-volume outreach, averaging 30-40 calls and 40-60 emails daily to onboard and support clients.
Leveraged OEC Broker Console to broker transactions and schedule shipments for client accounts.
The Sherwin-Williams Company, Elyria, OH | 2020
Provided sales support to retail and professional contractor clients, building lasting customer relationships and driving consistent store performance.
Delivered customer service to retail and professional contractor clients, advising on product selection and solutions.
Managed contractor accounts, supporting pricing, orders, and relationship development with key customers.
Processed sales transactions and maintained accurate order processing, inventory handling, and product fulfillment.
Prepared and mixed paint to customer specifications, ensuring quality control, and customer satisfaction.
Digital Marketing Clinic, Berea, OH | 2018 - 2019
Spearheaded email marketing, social media, and strategic campaign work at a marketing clinic, contributing to digital strategy presented to executive leadership at a major nonprofit organization - Health Action Council.
Scheduled 84 social media posts and created four audience personas to drive targeted content strategy.
Designed 38 tailored email newsletters for segmented audiences to support engagement and promotions.
Built a six-pillar digital marketing strategy for Health Action Council, delivering a 90-slide pitch to executive leadership.
NeoGraf Solutions, Lakewood, OH | 2018
Supported data-driven sales analysis and global reporting for a manufacturing company, contributing to an international client relationship that became NeoGraf Solutions’ largest account by revenue.
Analyzed the top 80% of two-year sales from North American Division to identify significant customer sales increases.
Coordinated monthly reports consolidating financials, statistical databases, new releases, and consumer adoption rates.
The Sherwin-Williams Company, Cleveland, OH | 2017
Strengthened product marketing and retail strategy at one of the world’s largest paint and coatings organizations, contributing to merchandising, data analysis, and trade show activity across major national retailers.
Conducted retail merchandising audits to support product expansion across 1,900 Home Depot store locations.
Supported marketing and branding strategies for Purdy and Bestt Liebco product lines within the Applicators Division.
Quantified sales and customer data for Lowe's and Menards to inform product positioning and retail strategy.
Participated in the Valspar Acquisition Trade Show, engaging with vendors and buyers to support product promotion.
EDUCATION
Master of Arts, Southampton, UK
Major: Sports Broadcast Journalism
Graduated
Grade: Merit Honors
Key Projects & Extracurricular Activities: Partaken in Solent Sports News Days by contributing to producing complete radio and television packages for broadcasts, newsgathering, and presenting stories; member of the American football club.
Bachelor of Arts, Berea, OH
Major: Marketing Minor: Public Relations
Graduated
GPA: 3.63, Cum Laude
Athletics & Leadership: Cross Country Elite Academic Excellence Award; Academic All-OAC Cross Country; Varsity Track Academic Excellence Award; Honorary Ohio Delegate at Republican National Committee.
Independent Study Abroad Semester, York, England
Marketing and Fine Arts coursework; excursions to Italy, France, Spain, Scotland, and Ireland.
Research: Conducted market research for York Chocolate Story in United Kingdom; proposed plan for retail success.