What is ShareHub?

Advantages of ShareHub

1. High Exposure

HKTVmall maintains over one million active monthly app users. Taking June 2026 as an example:

2. New Audience: HKTVmall Users

Key Household Decision-Makers

The majority of HKTVmall users are primary decision-makers who allocate and plan household expenditure

High-Income Demographic

The core customer base belongs to higher-income brackets with strong purchasing power

Clear Purchasing Intent

Users opening the HKTVmall App already possess clear shopping intent and consumption needs. Content marketing on ShareHub is therefore significantly more effective at converting users compared to traditional social media advertising

High Repeat Visit Rate

As HKTVmall supplies a wide range of daily necessities and consumables, customers regularly return to reorder products

ShareHub Interface and Feature Overview

ShareHub Access: HKTVmall App

ShareHub: Interface & Features

ShareHub – Merchant Post Content Requirements

Basic Requirements

1. Upload at least 1 image

2. Word count: 20 words or more

Content Direction*:

✔️ Sharing information or educational content (e.g., science popularisation, unboxing)

✔️  Content that creates topics and sparks discussion (encouraging users to share reviews, thoughts, etc.)

✔️  Creative forms of product introduction (e.g., teaching people how to apply makeup, etc.)

❌  Directly promoting stores, products, discounts, price cuts, or promotional offers, etc.

❌  Obscene, indecent, or politically sensitive content 

❌  Soliciting personal data from HKTVmall users through games or interactive activities

❌  Directing ShareHub users to third-party platforms (e.g., other online stores, social media links, etc.)

Video Posting Requirements

ShareHub Exclusive Campaigns

ShareHub X Mall Dollar Rebate Program

To encourage users to share content, ShareHub has launched the "Mall Dollar Rebate Program" to incentivise content creation. All users can participate

• Post Creators: Earn 5% Mall Dollar rebate on the selling price of each sold item

• Follow-and-Buy Users: Browse posts, add items to the shopping cart, and check out to also receive a 5% Mall Dollar rebate

• After certified merchants share posts and tag relevant products*, if other users browse and add the products to their shopping cart and check out, HKTVmall will issue a 5% Mall Dollar rebate based on the selling price of that product to the users; however, the merchant itself will not receive a rebate

*Some product categories are excluded from the program; click here to view the Terms & Conditions.

Live Streaming Feature

To further strengthen the development of the live shopping channel, ShareHub has launched the HKTVLive streaming system feature, supporting 70 live channels, with plans to gradually expand to 100 channels.

We welcome any merchants with physical stores, retailers, and local or international brand owners to participate. Live streaming merchants can enjoy an exceptionally low commission rate of just 3%!

By creating your own live stream programs, you can extend your physical store's operating hours to 24/7, engaging directly with approximately 1.5 million potential customers through real-time interaction to unlock endless business opportunities!

Details Regarding ShareHub Merchant Violations

To provide HKTVmall users with a better user experience, please note that content published on ShareHub must adhere to the following:

1. Content-first, sales-second: All published posts must feature soft content that is engaging, informative, or educational. Please do not treat ShareHub as an advertising or direct-sales channel

2. No external links: Published content must not contain links to third-party platforms or stores

3. Prohibited topics: Publishing any content or statements related to pornography, violence, or politics is strictly prohibited

If any merchant post is found to involve the violations above, HKTVmall will delete the post without prior notice.

If a merchant accumulates 3 or more violations, their HKTVmall ShareHub account will be suspended until further notice.

[Tutorial] ShareHub Merchant Guide

If you have any questions regarding the ShareHub program or would like to learn more details, please feel free to email sharehub.pr.koc@hktv.com.hk for inquiries.

Last Updated: 12 August 2026