What is ChicChat Merchant Exclusive Community?

Converse directly with customers in your merchant exclusive group! Instantly send your latest offers and updates, and regularly promote products to boost product sales rates, directly resolve customer pre-sales inquiries, thereby increasing product sales rates and enhancing customer loyalty!

Application Methods and Important Notes

Merchants must sign up and apply for the activation of ChicChat chat groups. Only after review and approval by the HKTVmall team will merchants be granted permission to activate this feature. Successfully selected merchants will receive our confirmation email, after which they can activate ChicChat groups in the MMS App*!

*Merchants must download the MMS mobile app to use the ChicChat feature

Selection Criteria

To provide excellent customer service and experience to HKTVmall customers, we will prioritize authorisation to merchants who meet the following criteria based on these guidelines:

• Admin Response Timeframe: Monday to Sunday, with the ability to respond on public holidays

• Shipping Days: Monday to Saturday / Monday to Sunday

• Active & Online Stores with contracts currently in effect

• Merchants who have completed Phase 1 courses on the Merchant Information Platform (Grade A Merchants)

• No prior record of fake reviews

Additional Criteria:

• Internationally or locally renowned brands

• Merchant Rating Reward Scheme: Scores / Awards / Scores in the "Customer Inquiry and Review Management" section

If a merchant does not meet the above criteria or has not received an authorisation email notification, please contact your Merchant Relationship Manager after submitting the registration form to make an additional application or inquiry.

[Tutorial] ChicChat Group Chat Feature

Last Updated: 10 August 2026