I am an applied economist and data scientist, and Professor of Business Analytics in the College of Business at the University of Central Florida in Orlando, Florida. Since 2015, I have been developing data science courses and programs in general, but business analytics ones in particular. My position was created as a result of a recent strategic hiring initiative by UCF to fulfill a critical role in developing undergraduate and master’s-level programs in business analytics to be delivered in collaboration with its Department of Statistics and Data Science. Prior to working at UCF, for three years, I was employed as a principal economist at Amazon.com in Seattle. Prior to that I was employed at the universities of British Columbia and Western Ontario as well as the universities of Iowa and Melbourne.