My approach starts with the website itself. I audit the site, find SEO issues that may be affecting its performance, and work through the important fixes. From there, I research relevant keywords, improve existing content, and create new pages when there is a genuine opportunity to target valuable searches.
I follow E-E-A-T and search intent when working on content. The aim is not simply to add keywords, but to make each page more useful, relevant, and easier for both users and Google to understand.
I also use AI-assisted research and content creation to make the process more efficient while keeping the content natural, useful, and aligned with Google's guidelines.
For wider visibility, I create supporting content such as external blogs, social media posts, visual posts, and flyers and publish them across relevant platforms. Where appropriate, this can also create opportunities for relevant backlinks.
Website Audit → SEO Fixes → Keyword Research → Content Improvement → New Pages → External Content → Ongoing Improvement
Every website is different, so I focus on the areas that offer the most useful opportunities for that particular business.
The goal is straightforward: make the website stronger, target the right searches, provide better answers to users, and build a stronger presence in Google over time.
I believe good SEO starts with understanding the business and its customers.
A keyword is only valuable when it is relevant.
Content is only useful when it answers the user's question.
And SEO is only meaningful when it helps a business reach the right audience.
That’s my approach to SEO — simple, honest, and focused on doing the work that actually makes sense for the website.