In 1970 the production of the Nespresso coffee maker was born. Throughout the next 15 years, Nestle's research study and advancement departments worked steadily to produce the pressurized coffee extraction process. Six years in and Nestec files a patent application.

The Birth of the Nespresso Coffee Maker

Throughout 1986 Nespresso, in collaboration with Turmix, a Swiss manufacturer turn-out the very first Nespresso coffee machine system. 1987 they open the Japanese market. 1989 the Swiss marketplace is born, and the Nespresso club developed. By 1991, Krups is a partner globally, and the system offered in the USA and France. During the time approximately 1996, Nespresso continues to grow opening markets worldwide and has 180,000 affiliated club members.

Still expanding operations by 1998, they partner with Alessi and introduce a unique device with remarkable design functions; during this time, hey developed their very first colossal marketing job that includes the freshly designed web website. 1999, Italy was presented to Nespresso and redesigns its mid-variety product-line, and in 2000 the company revamps its espresso machines and the first TV advertising campaign is established.

The 2004 GPM Marketing Prize in Switzerland was granted to Nestlé Nespresso for their impressive results attained through ingenious marketing methods and reliable marketing procedures.

With 25 % annual development considering that its market introduction in 1988 Nespresso remains to be a force, and seen as a leader in the coffee niche industry. Today there are more than 1.6 million associated Nespresso Club members and over 200,000 Out-of-home customers. Nespresso provides 19 in-home models and five business models.