I'm getting ready to launch Freeform, a brand exciting clothing line set to debut, in 2024. At the core of Freeform is the idea of breaking free from norms summarized by our motto "free forms." This philosophy means that our brand won't be limited to one design style; instead we're about embracing the unconventional and pushing the boundaries of current fashion standards. Our first collection will embody the essence of streetwear setting the stage for a journey, into boundary pushing fashion. Prepare yourself for a fashion experience that goes beyond the celebrates uniqueness.
Identifying the best font for branding, i used different fonts and mixing different fonts in order to find the best output
Main font of the branding, shorten to form instead of freeform. The F is reversed, portraying on ignoring standards.
Front
Back
The design showcases a type of street wear design (using spray paint and grunge effects)