I am a senior lecturer (equivalent to the American assistant professor rank) of Management of Technology and Information Systems at the Coller School of Management in Tel Aviv University. 

My research primarily focuses on online user behavior, digital platforms, and the transformative effects of generative AI on consumer perceptions and behavior, with a particular interest in the creativity of AI. 

In my work I employ econometric analysis, online experiments and data science methodologies to understand digital platform dynamics and individuals' behaviors and decision making. 

I hold a Ph.D. in Information Systems and an MA in Philosophy from Tel Aviv University, along with a BSc in Computer Science and Cognitive Science from the Hebrew University of Jerusalem.