White Rabbit OG
White Rabbit OG - However You Choose to Enjoy .
With a name like White Rabbit OG, this small West Coast team set out to deliver on the promise to create a sense of wonder with the edibles they bring to market. And that’s just what they’ve done: created an experience that pushes the boundaries of what consumers can expect with flavours unlike any other currently available.
When they launched their first products, it was merely dipping in their toes, accepting the invitation to follow the White Rabbit into the unknown. The company’s first two flavours, Craft Sour Peach and Craft Blueberry, were easy going. The flavours were simple – and not outwardly adventurous given the offerings of other peaches and blueberry products on retailer shelves - but they were different. No other brand had yet to play with whole fruit purée, or use completely plant-based ingredients, and – at the time of their launch – no other brand offered a rapid onset edible. The company deemed their launch a success, the brand hit shelves, and feedback was encouraging. The texture was on point, the flavours were nostalgic, the branding was fun, and the experience was real.
But they wanted to give budtenders and consumers something more.
It’s one thing to exist in a monochromatic world where everything looks and tastes the same. It is completely different to create that world and invite others to experience it with you.
That’s their intention with the latest collection of products. White Rabbit OG has moved away from one dimensional, simple fruit flavours to bring to life a world with high expectations where edibles can be enjoyed for more than their high. These are adult treats at their finest.
When it comes to edibles, cannabis consumers have been dealt an unfair hand.
Edibles in Canada serve a dual purpose, functioning as both a medical product with a gratuitous recreational-use banner. As a result, consumers have paid the price with a lack of innovation or creativity when it comes to ingredients, flavours, and onset. Companies have overall been concerned with speed to market versus meeting the needs of cannabis users. Very much like their initial flavours, which they still love dearly, the choice is often between competing flavour profiles without much differentiation.
“Walk into any retail shop, and you’ll be overwhelmed with THC-forward, same-fruit flavour options,” said David Lluncor, co-founder of White Rabbit OG, “How many different strawberry or watermelon gummies can one retailer, or customer be looking for? Is this really exciting for the consumer?”
White Rabbit OG aims to break the mold and provide edible consumers, both medical and recreational, with a sensational product that they could enjoy like they would any other indulgence. For the team, this means ensuring that only the highest quality ingredients are used in their products, with flavour profiles that stand out. As self-proclaimed foodies, the White Rabbit OG team believes that if you are going to be spending your hard-earned dollars on edibles, it should be worth it.
“We want people to be excited by the edibles available to them. For us it’s more than a $3.99 7-eleven moment.” Lluncor says, “This is a gourmet experience, giving you a seat at the table with the Mad Hatter, and seeing and tasting what wonderful journey she’s put together for you.”
Each new flavour has a story, a purpose, a meaning that extends beyond a function of creating a cannabinoid delivery system. White Rabbit OG is committed to creating a sensory experience that starts with the name on the package.
When it comes to flavours, CEO and co-founder Kyrsten Dewinetz noted that “From the beginning we wanted to create something that put consumers first in both taste and experience. Every ingredient is carefully selected to be part of that journey in creating a sensory experience. With EAT ME Technology™, we created a fast-acting solution that is not only effective, but also plant-based, all-natural and consistent.”
The most unique of their new products, Raspberry White Chocolate, is a true sensory experience. But why make a chocolate flavoured gummy? Put simply, why not?
With Raspberry White Chocolate, the journey starts with the name – what will this experience be? Is it a gummy? Is it a chocolate?
That is the beauty of Raspberry White Chocolate 1:1. From the moment you open the package, the fruity aromas of tart, luscious, red raspberries, and sweetness of white chocolate flood the senses. The chews are lightly dusted in an organic powdered sugar, which lends to the overall experience. It’s a delicate balance of creamy, vegan, white chocolate flavour and whole fruit; a journey into a new world.
If sour candy is your jam, Blackberry Lemonade 1:2 is one to try. It’s a sweet and sour treat that balances sweet blackberries with mouth-watering tartness of lemon. Inspired by warm summer days, these little gems offer a cannabis-infused, edible alternative to a classic drink.
We all know those moments when we need an escape, Blackberry Merlot 1:4 is just that. Take a break from reality with whole fruit and careful notes of merlot grapes in every bite. This chew is what happens when whole blackberries and an easy-going red grape go on a twisted adventure. They’re the perfect treat; no spills, just thrills with these infused bites.
“With our soft chews, we set out to elevate the consumer experience,” Dewinetz noted, “We draw inspiration from fruit, then we look to enhance the experience by taking cues from desserts, cocktails, or sweets from different ethnic origins. We want to show consumers that their edibles can have depth and complexity while still being fun.”
For the CBD crowd, they’ve crafted something unique. Strawberry Fig Balsamic soft chews are sophistication simplified – there is nothing clinical about it. The name might talk a big game, but the flavour profile is perfection. Ripe strawberries and subtle notes of balsamic vinegar to balance out the sweetness. But the real showstopper is the maple sugar coating that melts just right. A classic Canadian flavour, for a truly Canadian consumer.
With one year in the market now firmly behind them, White Rabbit OG is still just getting started.
The team is excited to continue to create edibles that can heighten and delight cannabis users. With carefully curated, clean ingredients and a passion for all things food and cannabis, the sky’s the limit on the flavours they can weave together.