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"Mobile to overtake fixed Internet access by 2014" was the huge headline summarizing this bold 2008 mobile marketing prediction by Mary Meeker, an analyst at Kleiner Perkins Caufield Byers when reviewing technology trends. That same year, Eric Schmidt of Google exhorted businesses to take a 'Mobile First' approach to designing web experiences, informed by customer-focused smartphone analytics. Our mobile marketing statistics compilation contains

The mobile statistics that the team at Smart Insights curate in the regular updates to this article are grouped under these headings for key questions marketers need to answer about mobile to help them compete:

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Mobile media use varies throughout the day. This is important to understand for dayparting, i.e. buying AdWords and display media. This daypart media use from comScore Global Digital Future in Focus shows how desktop is still important for daytime at work audiences, but Tablet and smartphone dominate in the evening.

Looking to optimize your marketing strategy to win more customers? We've got marketing tools and templates to support you in applying a data-driven, customer-centric approach to your marketing planning.

The growth in mobile usage prompted, Eric Schmidt, then Chairman of Google, to recommend a Mobile-First design approach. The reality is that while smartphone use is overwhelmingly popular for some activities such as social media, messaging, and catching up with news and gossip, many consumers in western markets also have desktop (and tablet) devices which they tend to use for more detailed review and purchasing.

So we need to think about strategies to engage the multichannel majority not simply 'mobile first' or 'smartphone adoption'. Audience measurement platform comScore has broken down the % of the total digital audience who access content as mobile-only by category. The top categories for mobile access are coupons/incentives, dating, social media, and weather - all with above 80% mobile-only users.

But with many high-value site visits still on desktop, it's important when designing using a responsive web design that the desktop experience isn't degraded and this has led to many larger businesses using an adaptive web design where layout and content are tailored for desktop, tablet, and smartphone screen dimensions.

Smart Insights members are using the latest digital experience research to ensure all key digital touchpoints achieve their conversion rate objectives. Our step-by-step marketing training guides marketers and managers through omnichannel best-practice and real-life case studies so you can plan, manage and optimize your marketing.Need a plan to create a winning marketing strategy?Get started today using a tried and tested step-by-step process to optimize your marketing.

We have a separate compilation of e-commerce conversion stats if you're creating a business case for mobile-optimized sites as explained in our mobile marketing strategy guide. This data is also valuable since it shows the variation in conversion rate by mobile type. This is the latest data from Kibo Monetate for their retail clients showing conversion rates.

Data.ai provides one of the best sources for understanding mobile app usage. Their State of Mobile 2023 report reveals that despite nearly everyone owning a smartphone, new app downloads and total hours spent continue to increase.

This update to this post features some of the latest updates on mobile statistics and we will continue to update them through the year. But more recent data can be sourced. To conclude we highlight some of the best sources to make the business case for investment in mobile marketing in your presentations and business cases to colleagues or clients.

6 Based on third-party research funded by Google LLC in June 2022 comparing Android 12 and iOS 15. Evaluation based on no-cost smartphone features enabled by default. Some features may not be available in all countries.

Mobile marketing is the process of marketing and advertising to consumers using smartphones and tablets. Typically, mobile advertising strategies take advantage of mobile device features such as push notifications and location awareness to deliver more timely and relevant ads.

One of the reasons SMS marketing is such a powerful mobile advertising strategy is because text messages have high deliverability, open and engagement rates. The stats show that:

Since text messages are so short, many marketers include a link where recipients can get more product information, or a code that triggers a follow-up message. One best practice for SMS marketing is to avoid overusing it; this tactic is most effective for time-sensitive promotions.

Many smartphone owners use them to access social media. Statista shows that globally, Facebook has more than 2.8 billion monthly active users, with YouTube, WhatsApp, and Instagram close behind. With all of those users in one place, it makes sense to use social media as one of your main mobile marketing strategies.

Research shows that the global location based advertising market, which was already valued at more than $62 billion USD back in 2019, is expected to grow at a rate of over 17% from 2022 to 2027. This type of marketing results in more engagement and a better response, because it is more relevant to where mobile users are and what they are doing.

One example of this is beacon marketing, which relies on physical Bluetooth-enabled devices in or near stores. These send short-range signals to mobile devices, which people see when they are near your location. This is another proven way to drive foot traffic. Toyota used proximity marketing to attract more customers likely to buy at local car dealerships.

GroundTruth Ads Manager is a single platform that allows you to reach up to 120 million monthly visitors with mobile marketing. The technology is third-party verified and allows you to target potential customers based on the places they visit and the stores they shop in.

The weather affects consumer behavior. Sometimes people may choose to stay in or go out, and at other times it affects what they buy. Either way, you can use weather targeting to make your mobile marketing even more effective.

Ever wondered how to leverage offline behavior to increase foot traffic? You can do this with audience targeting. This mobile marketing tool lets you reach customers based on factors like:

Even with years of mobile marketing already behind us, research shows that customers are still responsive to relevant targeted mobile promotions. The mobile marketing strategies and tools listed above will help you deliver what customers expect to drive foot traffic to your store.

Mobile marketing tools are digital marketing strategies that companies use to reach their target audience through a variety of channels that are available on smartphones, tablets, and other digital devices. These can include ads placed on social media, such as Twitter and Instagram, or pop-up ads on browsers.

Some free mobile marketing tools include AppsFlyer, Insider, Branch, and CleverTap. These types of software usually provide no fee service for limited features while advanced features usually require payment. Regardless, they are a good way to get started without having to commit funds and see what works for you.

The cost of mobile marketing varies depending on the platform used and the length of time the ad is run for. However, mobile marketing is extremely affordable, usually costing a few dollars for an ad to run for a few days.

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The device comes with arguably the best-looking display on the market, with high brightness for outdoor usage and a glass finish that's less curvy than previous years. That all contributes to a user experience that's immersive, eye-catching, and practical for various needs.

The number of foldable phones on the market this year basically quintupled compared the 2022, thanks to the collective effort of just about every manufacturer, including Google with its Pixel Fold, Motorola with its Razr lineup, and OnePlus with the OnePlus Open. While Samsung has held the reins of the best foldable honor for years, I'm giving the top spot this year to the OnePlus Open.

It's this focus on "accessible creativity" that gives the Google phone a wonder that's absent from almost every other smartphone brand. To the Pixel 8 Pro's credit, the triple camera array, paired with the company's computational chops, is what puts it ahead of the competition. From the natural-colored photo and video capture to the HDR-enhanced low-light capturing, the flagship Pixel's camera system is more capable than ever before.

Phones are getting faster and more powerful, but they're also taking up more space in our pockets. That's why the Motorola Razr Plus shines in the sea of 2023 smartphones. This is a clamshell-style foldable, to be clear, meaning it shape-shifts from a smaller 3.6-inch display figure to a larger 6.9-inch size when you need it. Naturally, when folded, the phone is no larger than a card slot wallet.

Nothing is easily the hottest Android maker in recent years, with a flashy transparent design language that tugs the heartstrings of retro-tech enthusiasts. It's also one of the few, if not only new entrants in the smartphone market, joining the fray at a time when others have pulled out.

OnePlus has had its ups and downs over the past three years, pivoting from value-driven smartphones to ultra-premium and then back to square one with the new OnePlus 11. The phone starts at $699, and here's everything you get for the price: a large 6.7-inch AMOLED 120Hz display, a 5,000mAh battery, a triple camera setup with a competent 50MP main lens at the helm, the latest Snapdragon 8 Gen 2 processor, and more. Again, $699, with frequent sales that take it down to as low as $550. ff782bc1db