Social Media & Starbucks
Social Media & Starbucks
Starbucks has proven to have a one of a kind impression on Social Media. The "Another Day, Another Starbies!" saying has blown up on social media, and provided others to enjoy Starbucks a couple of times a week to get them ready for the day. Starbucks is always producing and creating creative content that even someone who despises the restaurant would have to at least try one of their "sugar free" coffees! Starbucks has made it clear that they are here to stay, on social media and on the corner of every street.
Starbucks was inspired by the classic tale, "Moby-Dick" evoking the seafaring tradition of the early coffee traders. Ten years later, a young New Yorker named Howard Schultz would walk through these doors and become captivated with Starbucks coffee from his first sip. The video below shows a quick short film of the history of Starbucks. The logo represents "The Origins of The Siren." The double-tailed mermaid appears to be a reference to an Italian medieval character Starbucks has claimed as “Norse”–but in any case, the imagery, born from a maritime book, inspired its founders to make her the logo of the Seattle coffee shop.
Pinterest is an app for image sharing and social service of pictures to create beautiful images for others to see and want for themselves. In this day and age people from the ages, 18+ run to Pinterest for ideas that they want, and that could simply even be for a coffee in their hand like Starbucks! Whenever someone buys a drink from Starbucks, you will definitely see a posting of their coffee on their social media! The article below mentions if you have an addiction to Starbucks, you should know how to at least order the "healthier way". These drinks are full of sugar and there are around eleven options to choose from on the Pinterest article to try to stay healthy with your addiction! Pin it, then drink it, remember these eleven, and be healthy with it!
Starbucks usually posts on all different social media platforms, but when the holidays come around they post on one specific Social Media account more than the others. This is Instagram, because around the holidays, everyone is shopping and looking for the perfect gifts for their loved ones, and Instagram is one they scroll through while doing so. Instagram allows Starbucks to promote their special deals on their Instagram stories for short and quick promotions to grab the customer's attention. These are drinks that are only offered around the holiday, and to get you into the holiday's spirit. Check out the Instagram link below to give them likes and a follow, to be aware of what specials they offer around the holidays. The link to the left will take you to their Instagram page, the link to the right will show you a warm drink when you might be traveling in the cold.
Starbucks offers mobile ordering through there app. The app is able to be downloaded on Apple Iphones or Androids. The app allows you to order ahead, which saves both parties time. If you might be in a rush, you can beat the line, order on the app and even chose a time when you want it to be ready at your convenience. This allows more business to come in, even if you aren't quite at the location yet. If you have a coffee addiction I highly recommend the app for other reasons as well, like earning reward points to get a free drink or sandwich by scanning a QR code before paying. The app also allows notifications for coupons and deals to add to your order for an even cheaper stop! The link is below in order to order online, have it to be delivered to you, curb side pick up, or drive through pickup. Download the app today, as it will save you money, and want to visit Starbucks more!
Starbucks takes pride in there business. If they were to not care for their community they wouldn't have the business they have today! Starbucks satisfies there customers in any way that they are able too. This is their top priority, whether it's in store or online! Checkout the Tweets below!
This Tweet shows that Starbucks makes your day better, no matter what it might be! Just purchasing a coffee in the morning can make your day 100% better!
They will reach out to make negative comments become positive! They will satisfy a unhappy customer on social media specifically via Twitter!
Starbucks allows for a bunch of customization, also known as what is beyond the menu in front of you through the drive through, online and in store. The secret menu is drinks that the customers and baristas have created on their own by modifying the regular menu. This means that the baristas aren't trained to learn how to make these specific drinks!
Starbucks personality demonstrates a "persona" that extends well beyond their brand's functional benefits. Starbucks is outgoing, youthful, personable, and friendly which is also known for a refreshing escape, freshness, warmth, and comfort. The Logo even presents colors of nature, easy going and relaxing feelings that are reminded of purity, goodness, and sophistication. The personality brings about a unique flair than any other coffee shop. Check out more on how the brand shines through social media & marketing with the link below!
To Inspire and nurture the human spirit - one person, one cup, and one neighborhood at a time! With our partners, our coffee, and our customers at our core, we live these values: Creating a culture of warmth and belonging, where everyone is welcome. Acting with courage, challenging the status quo and finding new ways to grow our company and each other. Being present, connecting with transparency, dignity, and respect. Delivering our very best in all we do, holding ourselves accountable for results. We are performance driven, through the lens of humanity.