On a sunny Monday morning, two 38-year-old women — Laura and Samantha — both set out to go vegan.

They were motivated, excited, and committed to giving this new lifestyle a shot.

But just one month later, only one of them had stuck with it. So what happened?

Samantha meant well. She started strong… but after a few days, she ran out of meal ideas.

The cravings hit. She had no plan, no guidance — just good intentions.

One cheeseburger later, and she gave up.