Han Young (Han) Jung

I am an Assistant Professor of Marketing at the Hong Kong University of Science and Technology, HKUST Business School. I received a Ph.D. in Marketing (Consumer Behavior) from the University of Minnesota, Carlson School of Management. My research focuses on payment methods, consumer finances, interpersonal relationships, and consumer satisfaction.

Research Interests

-Payment

-Consumer Finances

-Interpersonal Relationships

-Consumer Satisfaction

Papers Under Review and Selected Publications

Jung, Han Young and Joseph P. Redden. “Whom You Pay Matters: How the Payment Path of Shared Expenses Affects Purchase Satisfaction”, Conditionally Accepted at the Journal of Consumer Research.

Jung, Han Young*, Shi-Chun (Daniel) Chin*, Sarah Lim, and Kathleen D. Vohs. “The Peril of Cryptocurrency: Accepting Cryptocurrency as a Payment Method Undermines Brand Evaluations”, Revising for the 2nd round of review at the Journal of Marketing. (*equal contribution)

Murray, Sandra L., Jim McNulty, Ji Xia, Veronica Lamarche, Mark Seery, Deborah Ward, Dale W. Griffin, Lindsey Hicks, Han Young Jung. (2023). “Pursuing Safety in Social Connection Regulates the Risk-Regulation, Social-Safety, and Behavioral-Immune Systems,” Journal of Personality and Social Psychology.

Murray, Sandra L., Veronica Lamarche, Mark Seery, Han Young Jung, Craig Brinkman, and Dale W. Griffin. (2021). “The Social-Safety System: Fortifying Relationships in the Face of the Unforeseeable,” Journal of Personality and Social Psychology. 

Park, Lora E., Han Young Jung, Kristen Schultz Lee, Deborah E. Ward, Kristin Naragon-Gainey, Paul K. Piff, and Ashley V. Whillans. (2020). “Psychological Pathways Linking Income Inequality in Adolescence to Well-Being in Adulthood,” Self and Identity. 

Recent Conference Presentations

Jung, Han Young, and Joseph Redden. (2025, October). How the Payment Path of Shared Expenses Affects Purchase Satisfaction, In competitive paper session, “Hedonic & Experiential Consumption”. Association for Consumer Research (ACR), Washington DC.

Jung, Han Young, and Joseph Redden. (2025, March). How the Payment Path of Shared Expenses Affects Purchase Satisfaction, In competitive paper session, “Financial Struggles and Consumer Well-being”. Society for Consumer Psychology (SCP), Las Vegas, NV.

Jung, Han Young, Daniel Chin, Sarah Lim, and Kathleen Vohs. (2024, March). Accepting Cryptocurrency as a Form of Payment Undermines Brand Evaluations. In competitive paper session, “Pay Pals: Cryptocurrency, Credit Cards, and Saving”, Society for Consumer Psychology (SCP), Nashville, TN.